Afanah Mustafa

• Tripled number of shows and exhibitions VisitJordan participates at from 11 to 34 exhibitions, expanding Jordan’s areas of interest and solidifying ties and relations with new and emerging markets
• Tripled budget assigned for Exhibitions in annual budgeting plan
• Achieved and executed 100% of annual action plan on time with many thanks letters from all co-participants and zero complaints from Jordanian Tourism Sector participating at travel fairs
• Shaped final documents of financial and legal obligations for participating at Jordan Stand internationally and regulated processes of enrollment and cancellations
• Inspired new design of Jordan Stand based on new tourism brand identity of Jordan and developed its design according to high increasing demand of international participations
• Invited National Carrier Airlines – board members of Jordan Tourism Board to participate under umbrella of Jordan stand at international travel fairs and helped co-brand and co-participate
• Achieved highest number of co-participants ever participating at Jordan Stand over the last 25 years, reaching out for 42 companies co-participating at Jordan stand
• Coordinated a Royal visit by their majesties King and Queen of Spain to Jordan Stand in Madrid 2021.
• Had Jordan Stand visited by ministers and ambassadors of tourism from all around the world
• Had the Jordan Stand visited by top-notch KOLs, media figures, Social Media leaders and journalists from all over the world
• Achieved Country of Honor in France, Partner Country in Milano and Rimini over 2 uninterrupted years for the first time ever
• Participated in co-organizing Jordan Pavilion in Expo Doha 2024 and Expo Osaka 2025.

* Develop marketing plans to improve brand awareness and profitability in areas internationally, especially GCC and Far-Eastern Markets

• Make sure action plans are executed and performed perfectly within estimated budget and time frame and in accordance with strategic goals of Jordan Tourism Board
• Report on daily and monthly basis to Marketing Director at JTB of daily work (to do) and achievements (done)
• Develop great PR with international outbound T.O.s who’d facilitate for tourism flow to thrive and revenues to increase
• Coordinate with international associates, partners and allies to strengthen relationship and seize business opportunities
• Share touristic knowledge to international partners in soft and hard copy forms
• Revise data base JTB has on particular markets, and update it regularly
• Host FAM and Press trips from areas of work to strengthen relationships between counter parts within Jordan, and deliver messages via media outlets through KOLs hosted
• Conduct workshop joining Jordanian tourism sector with guests on FAM Trip to exchange ideas, close deals and thrive business via networking
• Archive materials generated by Press trips and have it published via JTB channels
• Facilitate to conduct travel fairs internationally and setting appointments with desired accounts in particular areas
• Update marketing plan and strategies according to increasingly changing business demands
• Facilitate for contracting well-established MBRs and arrange for payments of retainer fees, activities expenses, … Manage MBRs performance according to KPIs instated, and follow up with them to ensure work flows on time
• Circulating new messages to international counter-parts via circulating system, encouraging them to make use of new opportunities, ideas and developments in Jordan
• Represent JTB internationally in travel fairs and road-shows.

Managing Stakeholder's and partner's relations with Jordan Tourism Board. Facilitated relations and linked JTB's head management.

Managed relations with more than 350 companies of Jordan Tourism Sector.

Meet and Assist Officials and Official Groups hosted by Jordan Tourism Board and providing tourism information to FITs visiting Jordan and facilitating procedures at QAIA

Teacher of English Language at Madaba Secondary School from 2009 - 2012 with outstanding career path in teaching and monitoring English Language Club at school.