Summary
Overview
Work History
Education
Skills
Technical Proficiencies
Certification
Timeline
Generic

Dina Mubaideen

Instructional Designer | Learning Experience Architect | AI-Ready Strategist
Amman

Summary

Instructional Design Specialist – Profile Summary

With over 18 years of experience, I design, develop and deliver digital learning solutions for ministries, NGOs and educational providers across the Middle East. I specialise in translating complex technical and vocational content into clear, measurable learning outcomes and engaging online courses, drawing on ADDIE, SAM and UDL frameworks.

A few highlights:

  • UN TVSDC project (ILO-funded): Customized a Moodle platform for the Technical and Vocational Skills Development Commission; created multimedia modules, quality‑assurance rubrics and trainer‑accreditation guidelines; and delivered training to vocational‑institution staffilo.org.
  • ReThinkers “Thinking Schools” platform: Designed and implemented a Moodle‑based platform using Evolve to build interactive creative‑thinking modules; trained teachers and school leaders to use digital pedagogiesthinkingmatters.com.
  • JoAcademy & War Child: Led the digitisation of the Saudi curriculum and developed early‑grade literacy courses for refugee learners, incorporating gamification, SCORM and accessibility (WCAG) standards.

My core skills include learning‑needs analysis, curriculum mapping, storyboarding, instructional writing, and formative/summative assessment design. I am proficient with Moodle, Articulate 360, Evolve, and SCORM, and I manage cross‑functional teams to deliver scalable, inclusive solutions that accommodate low‑bandwidth environments and multilingual audiences. Through an inclusive, learner‑centred approach, I bridge pedagogy and technology to build high‑impact training that empowers diverse learners.

Overview

20
20
years of professional experience
15
15
Certifications
3
3
Languages

Work History

Instructional Design Manager

JoAcademy
06.2024 - Current
  • Led a cross-functional team of instructional designers, content developers, and multimedia producers to design and deliver national-level eLearning programs.
  • Acted as both Team Lead and Instructional Design Manager, overseeing full project lifecycles from learning needs analysis to final course deployment on LMS.
  • Developed standardized storyboard templates tailored to learning objectives, Bloom’s Taxonomy levels, and engagement strategies, streamlining the design process across multiple subjects.
  • Created technical templates and workflow guidelines for learning developers working on Articulate Storyline, Rise, and Evolve, ensuring consistent application of visual and interaction standards.
  • Mentored junior instructional designers and developers, providing guidance on applying WCAG accessibility, AI-readiness, and SCORM/xAPI standards.
  • Collaborated closely with SMEs from varied educational and professional backgrounds, facilitating workshops to extract and convert domain knowledge into learner-friendly, measurable content.
  • Championed a scalable, quality-assured production model that enabled rapid development while maintaining pedagogical integrity and user-centered design.
  • Led the instructional design strategy and digital transformation of the Saudi national secondary curriculum across core subjects (Math, Science, English, and Arabic), ensuring alignment with national learning standards and modern pedagogical models.
  • Directed a cross-functional team of instructional designers, subject matter experts (SMEs), video producers, and eLearning developers to create high-impact, scalable digital content for thousands of learners.
  • Collaborated closely with the AI and data science department to prepare structured instructional content, learning objectives, and tagging frameworks to be used in AI-powered personalized learning pathways, ensuring content was optimized for adaptive delivery and learner profiling.
  • Oversaw the full ADDIE cycle—conducting in-depth learner analysis, defining measurable objectives, designing instructional flows, and guiding development of interactive lessons, quizzes, and assessments.
  • Transformed static classroom resources into multimedia-rich, self-paced modules featuring gamification, scenario-based learning, and formative feedback to support differentiated instruction.
  • Authored comprehensive instructional design documents including master storyboards, video scripts, UX wireframes, and item banks—ensuring consistency, cognitive alignment, and assessment validity.
  • Developed adaptive learning pathways and tiered content using Evolve and Articulate 360, enabling flexible progression based on student performance and learning preferences.
  • Led the instructional QA and content audit process, building custom rubrics and checklists for accuracy, interactivity, WCAG accessibility, and learner engagement.
  • Established scalable team workflows and design systems, mentoring junior IDs and facilitating iterative design sprints to meet aggressive development timelines.
  • Engaged directly with curriculum supervisors, and AI engineers, presenting prototypes and refining learning models based on stakeholder feedback.
  • Contributed to the national digital exam platforms (Qudurat and Tahsili) by integrating test-prep content, practice modules, and learning analytics frameworks that supported personalized learning recommendations.
  • Demonstrated strong leadership through mentoring and supervising cross-functional teams, fostering a collaborative environment that delivered high-quality digital learning experiences at scale.

Amman, Jordan (Remote with KSA)

  • Led a cross-functional team of instructional designers, developers, and media specialists to deliver over 100+ interactive digital lessons for the Saudi national curriculum across Grades 10–12.
  • Designed and rolled out storyboard templates used by instructional designers and learning developers to streamline content development in tools like Articulate Rise, Storyline, and Evolve.
  • Developed AI-ready learning content by modularizing lessons into tagged Learning Objects, with clear metadata and structure optimized for automation and scalability.
  • Integrated xAPI tracking capabilities and ensured accessibility standards (WCAG 2.1), enabling advanced analytics and inclusive learner engagement.
  • Worked closely with SMEs from diverse academic backgrounds to extract and align content with measurable learning outcomes, mapped to Bloom’s taxonomy.
  • Oversaw the end-to-end instructional design process from analysis and curriculum mapping to development, formative assessment, and LMS integration.

Senior Blended Learning and Technology Specialist

IREX
06.2023 - 01.2024

Senior Blended Learning & Tech Specialist – IREX (USAID PRESTIJ)

Amman, Jordan | 2023–2024

  • Championed blended learning innovation for Jordan’s pre-service teacher education, enhancing faculty engagement and student learning outcomes across multiple universities.
  • Led cross-institutional coordination to deploy Moodle LMS and Turnitin across five universities, fostering academic integrity, standardizing digital access, and enabling scalable course delivery.
  • Conducted performance gap analyses and learning needs assessments to inform the design of high-impact training and instructional materials aligned with USAID’s strategic education priorities.
  • Designed and developed interactive digital learning resources, facilitation guides, and assessment rubrics that supported competency-based learning for pre-service teachers.
  • Redesigned face-to-face courses for blended delivery, applying the ADDIE model and adult learning principles to ensure pedagogical effectiveness and learner engagement.
  • Delivered hands-on workshops and coaching for faculty on instructional design, digital pedagogy, course authoring tools, and best practices in online and hybrid instruction.
  • Led instructional quality reviews and usability testing, integrating feedback loops to refine learning materials and course structure.
  • Developed national-level policies, monitoring & evaluation (M&E) strategies, and digital learning pathways that supported institutional capacity building.
  • Produced evidence-based evaluation reports and performance dashboards to inform strategic decisions, donor reporting, and continuous program improvement.

Elearning Technology Officer

Warchild Holland
01.2022 - 06.2023
  • Implemented dynamic, interactive e-learning modules for early-grade math and literacy using Evolve and Articulate, tailored to children and caregivers in humanitarian contexts.
  • Led the administration and quality assurance of a customized Moodle LMS, managing enrolments, user reporting, helpdesk operations, and full documentation of workflows and maintenance processes. Oversaw platform customization and QA for both child and teacher login interfaces to ensure usability, accessibility, and functionality.
  • Created accessible and user-friendly lessons , ensuring compliance with WCAG standards and applying best practices in inclusive, user-centered design.
  • Collaborated with subject matter experts to develop storyboards, scripts, digital activities, and assessments, ensuring pedagogical accuracy and engagement.
  • Designed and reviewed user interface components and conducted quality assurance testing and feedback cycles, refining content based on input from students, caregivers, and MoE stakeholders.
  • Manage project timelines and deliverables, managing cross-functional collaboration between technical, educational, and field implementation teams.
  • Contributed to refugee education efforts, adapting content for cultural sensitivity, accessibility, and limited-connectivity environments.
  • Acted as a trainer and facilitator, delivering sessions to support staff, teachers, and implementers in using the platform effectively and confidently.
  • Drove knowledge transfer and sustainability through clear documentation, policy guidelines, and team mentoring for long-term implementation success.

E-Learning Trainer & Digitalization Specialist

The Associations of Arab Universities
07.2021 - 07.2021
  • Spearheaded digitalization initiatives by leveraging cloud-based technologies.
  • Created comprehensive storyboards to guide the development of engaging and interactive e-learning content.
  • Provided specialized training sessions to universities on optimizing Moodle Learning Management System (LMS) for enhanced digital learning experiences.
  • Implemented innovative strategies as an e-learning facilitator to maximize learner engagement and comprehension in the digital environment.
  • Utilized cloud platforms to streamline content delivery, increase accessibility, and ensure scalability of e-learning solutions.
  • Led the integration of cloud-based tools and resources to enhance collaboration, communication, and data management.
  • Continuously evaluated and recommended emerging digital technologies to drive continuous improvement in e-learning methodologies and practices.

E-Learning Specialist Consultant

Knowledge Beam
07.2021 - 07.2021
  • Technical and Vocational Skills Development Commission (TVSDC), Digital Learning Consultant (ILO/UN Project, 2021): customised a Moodle LMS, created multimedia modules and QA rubrics, trained vocational‑institution staff, collaborated with ILO experts and government partners
  • E-Learning trainer.
  • Web developer.
  • E-Learning course design and development.
  • Creating a storyboard.
  • Co-facilitate eLearning webinars and workshops.
  • Provide technical support to facilitators and participants prior to and during training.
  • Provide training to the Ministry of education staff on how to develop course material.
  • Produce interactive and engaging e-learning content utilizing the latest technologies, including pre-learning.
  • E-Learning facilitator.

E-Learning Specialist

Rethinkers
04.2021 - 04.2021
  • Developed a comprehensive learning management system (LMS) for Rethinkers, involving the entire instructional design process.
  • Created engaging e-content, including videos and multimedia elements, to enhance learning experiences.
  • Collaborated with subject matter experts and stakeholders to ensure high-quality e-learning courses.
  • Managed technical setup, user accounts, and integration of interactive features.
  • Implemented quality assurance measures to enhance usability, accessibility, and functionality of the LMS.
  • Assisted in administrative tasks and maintained financial records as a training coordinator.
  • Supported monitoring and evaluation processes, analyzing results and suggesting improvements.
  • Spearheaded digitalization initiatives using cloud-based technologies.
  • Created storyboards for interactive e-learning content development.
  • Provided specialized training on optimizing Moodle LMS for universities.
  • Implemented innovative strategies to maximize learner engagement and comprehension in the digital environment.
  • Utilized cloud platforms for streamlined content delivery and increased accessibility.
  • Integrated cloud-based tools to enhance collaboration, communication, and data management.
  • Evaluated and recommended emerging digital technologies to improve e-learning methodologies.

IT Administrator

Arab Thought Forum
04.2005 - 07.2011
  • Spearheaded digital transformation initiatives by monitoring web server and site technical performance, leveraging analytics to identify areas for improvement, and implementing innovative solutions to enhance user experience.
  • Led the implementation of search engine optimization (SEO) strategies, optimizing website content and structure to improve visibility and ranking on search engine results pages, resulting in increased organic traffic and engagement.
  • Established streamlined processes for efficient and accurate reporting, utilizing data-driven insights to drive decision-making and measure the effectiveness of digital initiatives.
  • Executed a variety of technical tasks to ensure the seamless operation of the website, including server maintenance, browser compatibility testing, and email configuration, enhancing overall performance and reliability.
  • Implemented robust file security measures to control user access to confidential files, ensuring compliance with data privacy regulations and mitigating cybersecurity risks.
  • Proactively updated website content and checked links regularly to maintain accuracy and functionality, addressing issues such as broken links and image loading errors to enhance user satisfaction and usability.
  • Monitored website traffic and user behavior, utilizing analytics tools to identify trends and patterns, and recommending upgrades or enhancements to accommodate increased usage and optimize performance in alignment with business goals.

Education

Bachelor Degree of Computer Science - Technology

University of Petra
Amman - Jorda
04.2001 - 06.2002

High School Diploma -

Rosary College
Amman - Jordan
04.2001 - 05.1998

Skills

  • digital learning
  • digital designs
  • Adobe products
  • service evaluation
  • information and communications technology (ICT)
  • digital education
  • leadership development
  • problem-solving
  • training material
  • subject matter experts
  • Articulate 360
  • ADDIE
  • Moodle
  • MEC Educator
  • MEC Facilitator
  • Evolve authoring tool
  • CMS platforms (eg, WordPress)
  • video and audio editing
  • e-learning technical standards (SCORM)
  • graphic design applications
  • experience developing elearning with integrated gamification components
  • e-learning development applications (eg, Articulate Storyline, iSpring, H5P, Canvas, Prezi, Padlet, Animate/After Effects, Photoshop/Illustrator)
  • expert in using and implementing LMS
  • website designer knowledge of HTML/CSS/XML/JavaScript
  • excellent written and oral communication skills
  • understanding of varied learning styles
  • knowledge of assessment and evaluation methods
  • Big Blue Button Admin
  • Illustrator
  • Microsoft 365
  • Microsoft Teams
  • trainer for Scratch programming for kids
  • project management experience
  • data science
  • data visualization
  • data analysis
  • IT procurement
  • Focal Point
  • analytics
  • adaptability and initiative
  • technical presentations
  • stakeholder engagement
  • digital transformation
  • IT project & program management
  • writing
  • web authoring
  • communication
  • multimedia development
  • technical writing
  • storyboarding
  • needs analysis
  • e-learning development
  • instructional design
  • technical advisory
  • program planning
  • implementation plans
  • emotional intelligence
  • system monitoring
  • development planning
  • annual reviews
  • developing country experience
  • educational technology
  • learning management systems
  • collaboration
  • capacity building
  • technical guidance
  • program management

Technical Proficiencies

  • Authoring Tools

Articulate 360 (Storyline & Rise) | Adobe Captivate | Evolve Authoring | H5P | Genially


  • Multimedia & Video Tools

Camtasia | Vyond | Synthesia | Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)


  • Learning Management Systems (LMS)

Moodle | TalentLMS | SCORM | xAPI (TinCan) | LTI Integration


  • Instructional Design & Content Development

ADDIE | SAM | UDL | Curriculum Mapping | Storyboarding | Instructional Writing
Designing Learning Outcomes & Assessments (Formative & Summative)
AI-Ready Content Design | WCAG Accessibility Compliance


  • Project & Communication Tools

Trello | Asana | Jira | Slack | Zoom | MS Teams | Google Workspace | MS Office 365

Certification

Mini MBA Program

Timeline

Online education: The foundations of online teaching

05-2025

Instructional Design Foundations and Applications

05-2025

How to Create an Online Course | The University of Edinburgh

05-2025

Learning Experience Design: Orientation to the Profession - University of Michigan

05-2025

Generative AI: Prompt Engineering Basics IBM

05-2025

Introduction to Artificial Intelligence (AI) IBM

05-2025

The Future of Education with AI: Exploring Perspectives Vanderbilt University

05-2025

An Introduction to Accessibility and Inclusive Design University of Illinois Urbana-Champaign

05-2025

Using Generative AI for Learning Design Activities University of Michigan

05-2025

Adult Learning, Teaching, Andragogy & Pedagogy Essentials

04-2025

Pedagogy in Teaching, Lesson Plan & Classroom Management

02-2025

Instructional Design Manager

JoAcademy
06.2024 - Current

Create eLearning Courses with Articulate Storyline 360

02-2024

Senior Blended Learning and Technology Specialist

IREX
06.2023 - 01.2024

Elearning Technology Officer

Warchild Holland
01.2022 - 06.2023

E-Learning Trainer & Digitalization Specialist

The Associations of Arab Universities
07.2021 - 07.2021

E-Learning Specialist Consultant

Knowledge Beam
07.2021 - 07.2021

Moodle Educator Competence

04-2021

CERTIFIED MEC FACILITATOR || Moodle Educator Certification Program

04-2021

E-Learning Specialist

Rethinkers
04.2021 - 04.2021

Mini MBA Program

12-2014

IT Administrator

Arab Thought Forum
04.2005 - 07.2011

Bachelor Degree of Computer Science - Technology

University of Petra
04.2001 - 06.2002

High School Diploma -

Rosary College
04.2001 - 05.1998
Dina MubaideenInstructional Designer | Learning Experience Architect | AI-Ready Strategist