Zaid Al Adwan

As a Marketing Manager for Numeira, my role includes orchestrating and executing marketing strategies on strategic level for the successful launch of our products in the European Union (EU) markets.

Key Responsibilities:

• Market Research and Analysis:

Conduct thorough market research to identify trends, consumer behavior, and competitive landscape in the EU cosmetics market.

• Marketing Strategy Development:

Develop and execute comprehensive marketing plans aligned with business objectives for product launches in the EU.

Sales channels strategy development.

• Brand Development and Positioning:

Develop and maintain a strong brand identity for our cosmetics products in the EU market.

Digital Marketing and Social Media:

Designed scope and vetting of Digital Marketing agencies in Jordan and EU. Oversee the development and execution of digital marketing campaigns, including social media, email marketing, and influencer partnerships.

Monitor and analyze digital marketing metrics to optimize campaign performance and ROI.

• Product Launch Execution:

Coordinate and manage the end-to-end process of product launches in the EU, ensuring timely and successful market entry.

• Budget Management:

Develop and manage marketing budgets for EU, KSA (B2B, B2C) market initiatives and adjust strategies to achieve maximum ROI.

• Performance Measurement and Reporting:

Establish key performance indicators (KPIs) for marketing initiatives and regularly report on the effectiveness of campaigns.

• Jordan - Amman
• Design marketing department strategies and work methodology to meet full digitization, in aspects of media strategy, in-store customer experience, & database marketing
• Develop social medial strategies unique to Popeye's brand objectives
• Introduced and managed online ordering Mobile App with special offers and loyalty program for Popeye's brand in the Jordanian market
• Develop products appealing to the Jordanian Market to engage new segments & increase market share, while maintain the brand heritage
• Develop new offers and promotions; communicate with agencies, align local marketing strategies & activation with global brand guidelines
• Plan and implement Marketing AOP, budgeting and KPI's
• Communicate and ensure brand marketing guidelines are met with creative agencies
• Post analyze campaigns and establish reports to measure their effect on sales comps and trends
• Menu mix analysis to determine hidden opportunities or redundancy on menu
• Develop and implement co branding campaigns to engage target audience and maximize media exposure
• Manage, monitor, and execute digital marketing campaigns.

• Jordan - Amman
• O-founded a start up e-commerce brand specialized in selling and distribution of
• Rganic Dead Sea Beauty Products, by focusing on digital Marketing strategy to capture new markets abroad.

• Jordan - Amman
• Anaged Burger King, Papa Johns & Fuddruckers Marketing in the Jordanian market with the following duties and responsibilities:
• Ong and short-term tactical and strategic marketing planning;
• Coordination of local brand strategy matching with global international brand platform;
• Market segmentation, targeting and positioning;
• Running post-campaign analysis & sharing best practices;
• Budget optimization;
• Pricing policy & Assortment planning;
• Successful opening of 8 stores
• Media budgeting, planning and buying
• Participating and preparing proposals for tenders
• Managing online content
• Planning, conducting and sponsoring events
• Developing CSR initiatives
• Working with full synergy with operations and other departments

• Jordan - Amman - Was responsible for briefing agencies - Follow up on media buying
• Gather customer feedback and conduct analysis on data
• Maintain and distribute POS marketing material.

• Attended workshops powered by McKinsey & Company
• Practiced developing marketing plans
• Was involved in updating the content of Zain Jordan website (roaming services).