Yousef Enbeh
Amman
Summary
A Greek/Jordanian results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
24
24
years of professional experience
Work History
CEO
TradePro Company, UAE
01.2020 - Current
- Company Overview: A business development company in the UAE connecting businesses across industries with turnkey solutions for hotel projects and B2B transactions.
- Pioneered Saudi Arabia’s first turnkey hotel project concept, integrating construction, design, MEP works, and full OS&E/FF&E supply.
- Built a strong pipeline of GCC hotel developers, leading to multi-million AED contracts.
- Negotiated high-value B2B deals in hospitality and retail, ensuring tailored products aligned with buyer specifications.
- Expanded regional partner network by connecting international manufacturers with Middle Eastern distributors.
- Positioned TradePro as a one-stop solutions provider for investors entering the GCC hospitality market.
- Key Achievements
CEO
Jordan Ornamin Advertising Company, Jordan
01.2015 - 12.2019
- Company Overview: Established the first Jordanian company to specialize in digital signage advertising inside clinics and hypermarkets. Acquired by Media Roots in December 2019.
- Created Jordan’s first nationwide digital signage advertising network inside clinics and hypermarkets.
- Secured long-term contracts with multinational clients (Johnson & Johnson, Kimberly-Clark, Sadia).
- Grew revenues year-on-year by double digits through innovative pricing and monetization models.
- Built a high-performing sales and operations team, scaling coverage across Jordan within 3 years.
- Successfully exited via acquisition by Media Roots, demonstrating strong brand equity and market leadership.
- Key Achievements
Sales Director
Jordan Ornamin Company, Jordan
04.2003 - 01.2015
- Company Overview: Family business specializing in OS&E, F&B, and melamine tableware manufacturing.
- Increased local market share by 15%, cementing the company as Jordan’s market leader in HORECA supply.
- Expanded export sales in GCC and Levant by 12%, penetrating new markets in the GCC.
- Launched new melamine tableware product lines, contributing significantly to export growth.
- Negotiated long-term distribution agreements with leading hotels, catering groups, and hypermarkets.
- Strengthened company’s reputation as a preferred OS&E and kitchenware partner across the region.
- Key Achievements
Sales Manager
Jordan Ornamin Company, Jordan
08.2001 - 04.2003
- Consistently exceeded quarterly sales targets, achieving over 120% of annual quota.
- Introduced structured competitor analysis to improve pricing and sales strategies.
- Led sales team to secure major contracts with new hospitality groups, expanding client base.
- Coordinated closely with marketing to launch promotional campaigns, boosting sales conversion.
- Developed and implemented a client retention program that boosted repeat sales by 20% year-on-year, strengthening long-term customer loyalty.
- Key Achievements
Education
Bachelor of Science - Marketing
Lebanese American University
Lebanon07-2001
Skills
- Team Leadership & People Management
- Strategic Thinking & Business Development
- Marketing & Brand Positioning
- Entrepreneurial & Innovative Mindset
- Sales Strategy & Revenue Growth
- Negotiation & Contract Management
- Market Expansion (Jordan, GCC)
- Client Relationship Management (B2B & B2C)
- Project Management & Turnkey Solutions
- HORECA Industry Expertise
- HORECA Business Development & Sales
Accomplishments
- Increased Jordanian market share for Jordan Ornamin Company’s products by 15% and solidifying its position as a market leader.
- Expanded export market share in the GCC and Levant regions by 12% for the company’s melamine tableware product line.
- Led Jordan Ornamin Advertising company to become the first Jordanian marketing company to implement digital signage screens system in clinics and Hypermarkets, advertising for multinational well-known companies such as Johnson & Johnson, Kimberly Clark, and Sadia.
- First Jordanian company to implement the concept of turnkey projects for the HORECA sector in Jordan & GCC.
Languages
Arabic
English
Greek
Timeline
CEO
TradePro Company, UAE
01.2020 - Current
CEO
Jordan Ornamin Advertising Company, Jordan
01.2015 - 12.2019
Sales Director
Jordan Ornamin Company, Jordan
04.2003 - 01.2015
Sales Manager
Jordan Ornamin Company, Jordan
08.2001 - 04.2003
Bachelor of Science - Marketing
Lebanese American University
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