Luma Al-Daoud
Riyadh
Summary
Creative Digital Marketing Specialist excelling in innovative campaign strategies and audience engagement. Thrives in developing compelling content, driving brand growth and increasing online presence. Transformed social media approach, leading to significant follower growth and enhanced customer interaction.
Overview
6
6
years of professional experience
1
1
year of post-secondary education
Work History
Account Manager (freelancing)
Media Gate
Amman, Amman Governorate
06.2024 - 08.2025
- Crafted compelling digital campaigns to generate leads.
- Strategised paid advertising efforts for optimal return on investment.
- Worked closely with graphic design team, produced visually captivating social media posts.
- Implemented SEO strategies, improved organic search results.
- Managed client relationships, ensuring satisfaction and retention.
- Utilised analytics tools to track social media performance; implemented adjustments as needed.
- Adapted social media plan based on market research and customer data.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
Social media specialist
One Media
Amman, Amman Governorate
06.2023 - 09.2023
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Responded to comments, messages and feedback to build brand activity profiles.
- Boosted public image for target audiences using multiple engagement platforms.
- Improved organic search results by implementing SEO strategies in social media posts.
- Developed social media marketing campaigns for successful product launches.
Online marketing intern
Global Commerce Media
Bristol , United Kingdom
11.2022 - 01.2023
- Monitored social media trends and suggested ways to capitalise on them.
- Uploaded posts to social media channels, verifying spelling and grammar accuracy.
- Created engaging, topical content tailored to target audiences.
- Assisted in editing and writing content for blogs and newsletters.
Marketing specialist
TPD (Cybersecurity)
Amman, Amman Governorate
02.2020 - 07.2020
- Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
- Identified new customer segments and target audiences to expand reach.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
Marketing intern
Amazon (Kitchen furniture)
Amman, Amman Governorate
06.2019 - 11.2019
- Monitored social media trends and suggested ways to capitalise on them.
- Built productive working relationships through proactive, responsive communication.
- Uploaded posts to social media channels, verifying spelling and grammar accuracy.
- Developed marketing plans to support department strategies.
Education
Bachelor of Business Administration - E-marketing & Social Media
Princess Sumaya University For Technology
Amman /2016 - /2020
Master of Business Administration - Digital Marketing Management
University of The West of England, Bristol
United Kingdom, Bris 09.2021 - 11.2022
Skills
- Social media marketing
- Goal-Oriented
- Social media engagement
- Creative and innovative
- Online and mobile consumer marketing tools
- Digital marketing
- Direct marketing campaigns
Languages
English
Advanced
Arabic
Native
Timeline
Account Manager (freelancing)
Media Gate
06.2024 - 08.2025
Social media specialist
One Media
06.2023 - 09.2023
Online marketing intern
Global Commerce Media
11.2022 - 01.2023
Master of Business Administration - Digital Marketing Management
University of The West of England, Bristol
09.2021 - 11.2022
Marketing specialist
TPD (Cybersecurity)
02.2020 - 07.2020
Marketing intern
Amazon (Kitchen furniture)
06.2019 - 11.2019
Bachelor of Business Administration - E-marketing & Social Media
Princess Sumaya University For Technology
/2016 - /2020
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