Yazan Al Souri
Amman, Jordan
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
3
3
years of professional experience
1
1
Certification
Work History
E-Commerce Manager
Marouf Coffee
07.2025 - Current
- Oversaw website SEO optimization tasks, leading to improved search engine rankings and organic traffic growth.
- Designed promotional campaigns for major sales events, driving significant increases in traffic and sales volume.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Evaluated emerging e-commerce technologies, adopting innovative solutions that enhanced platform capabilities and delivered a competitive advantage.
FI Relationship Manager
The Housing Bank for Trade and Finance
09.2023 - 07.2025
- Responsible for managing all correspondent bank relationships in the European and Asian markets.
- Collaborated with Compliance, Treasury, and Payments departments, assisting in meeting their needs from EU and Asia correspondent banks.
- Oversaw and initiated the secondary market business for HBTF.
- Scheduled, arranged, and attended meetings with correspondant banks to maintain trade finance business and explore opportunities for collaboration.
- Alongside the credit department, analysed financial statements and client portfolios to provide annual reviews and strategic limits for correspondent banks.
- Reviewed and updated business volume tracking systems.
Marketing Intern
Amoux Company
08.2023 - 09.2023
- Contributed to the creation of compelling content for company website.
- Assisted in the planning and execution of successful product launch events.
- Assisted in creating written, video, and image content for marketing channels.
- Created and distributed surveys for data collection and analysis.
Business Development - Relationship Manager
Deriv
12.2022 - 08.2023
- Managed client accounts for the Moroccan, Egyptian, and Lebanese markets.
- Organised online webinars and conferences for my client base.
- Drafted market analyses and strategies to enhance business volumes.
- Represented Deriv in over five conferences.
- Oversall the onboarding process for new clients.
Education
Master of Science - Marketing & Consumer Physcology
University of Sussex
Brighton - UK2022
Bachelor of Arts - International Business
University of Sussex
Brighton - UK2021
Skills
- Product knowledge
- Business development
- Financial analysis
- Client relationship management
- Online advertising
- Competitor analysis
- Sales strategy development
- Website optimization
- E-commerce platforms
Certification
- BAFT Certificate in Transactional Banking (CITB)
Timeline
E-Commerce Manager
Marouf Coffee
07.2025 - Current
FI Relationship Manager
The Housing Bank for Trade and Finance
09.2023 - 07.2025
Marketing Intern
Amoux Company
08.2023 - 09.2023
Business Development - Relationship Manager
Deriv
12.2022 - 08.2023
Master of Science - Marketing & Consumer Physcology
University of Sussex
Bachelor of Arts - International Business
University of Sussex
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