Wissam Sabha

As the CSO of Mozaic, I played a pivotal role in steering the company’s strategic direction, with a hands-on approach in product management, marketing, and business development. My leadership was instrumental in the successful development and launch of multiple loyalty and customer engagement systems, which significantly enhanced customer engagement and business growth.

• Leadership & Strategy: Spearheaded the overall strategic planning and direction of Mozaic, focusing on driving innovation and maintaining a competitive edge in the market.
  Provided visionary leadership to the executive team, ensuring alignment with the company's goals and objectives.
• Product Management: Led the development and launch of several successful loyalty systems, overseeing the entire product lifecycle from ideation to deployment.
  Collaborated closely with cross-functional teams, including development, QA, design, and customer support, to ensure product quality and market fit.
  Analyzed market trends and customer needs to guide product strategy, ensuring Mozaic's loyalty systems met the evolving demands of our clients.
  Marketing & Branding: Directed all marketing initiatives, crafting and executing strategies that positioned Mozaic as a leader in the loyalty systems market.
  Managed brand development, ensuring consistent messaging and identity across all platforms and communications.
  Developed and implemented comprehensive go-to-market strategies for new products, resulting in increased market penetration and customer acquisition.
  Business Development: Identified and pursued new business opportunities, establishing strategic partnerships that expanded Mozaic's reach and revenue streams.
  Negotiated key deals and contracts that were vital to the company’s growth and sustainability.
  Oversaw client relationships, ensuring customer satisfaction and fostering long-term partnerships.
  Operational Management: Managed the company's financial health, including budgeting, forecasting, and ensuring profitability.
  Streamlined operations to improve efficiency, reducing costs while maintaining high standards of service delivery.

Major Achievements:

• Successfully launched 25+ white-labeled loyalty systems for coalitions, groups, trade-marks, and F&B merchants.
• Successfully launched the first digital loyalty system for single brand in Jordan (in 2016 and still active).
• Successfully launched the first digital loyalty system for a retail group in Jordan (in 2017 and still active).
• Successfully launched the first coalition loyalty system in Jordan.
• Successfully launched in-house developed rewarding engine (rule-based engine) supports behavioral, transactional, advocacy, social, upselling, time-based, location-based and cross-brand rewarding loyalty dimensions.

As the CMO of Rubikomm, I was responsible for managing the company’s commercial activities, including sales, marketing, and product management. My role involved driving strategic growth initiatives, introducing innovative products, and building robust business plans to ensure Rubikomm’s competitive edge in the Middle East and Gulf regions. I played a critical role in driving the sales force to exceed targets, establishing strategic partnerships, and executing comprehensive marketing strategies to enhance brand visibility and market share.

• Commercial Leadership: Managed all commercial activities of the company, including sales operations, marketing initiatives, and product management.
  Led the development and implementation of sales strategies, ensuring the sales team consistently exceeded company goals and revenue targets.
  Developed and introduced new products and ideas, creating comprehensive business plans and use cases to support each initiative.
• Strategic Partnerships: Built and maintained strategic partnerships with reputable partners across the Middle East and Gulf regions, enhancing Rubikomm’s market presence and business opportunities.
  Fostered strong relationships with decision-makers within target customers and business partners, ensuring alignment with the company’s strategic objectives.
• Marketing Strategy & Execution: Developed and executed complete marketing plans, encompassing both online and offline channels. This included organizing and managing events, seminars, workshops, and marketing campaigns that drove brand awareness and customer engagement.
  Oversaw the creation and execution of marketing campaigns that effectively communicated Rubikomm’s value proposition and drove customer acquisition and retention.
• Market Intelligence & Analysis: Conducted thorough market research to provide intelligence on competitors, their partners, and their products. This information was leveraged to inform strategic decisions and to refine Rubikomm’s competitive positioning.
  Continuously monitored market trends, customer needs, and competitive activities to identify new opportunities for growth and product development.
• Sales Force Development: Directed the sales team, providing guidance, training, and motivation to ensure they overachieved on sales targets.
  Implemented performance tracking and incentive programs to drive high levels of sales performance and accountability.
  
• Successfully launched the first social SMS platform in the region that integrates with Facebook, Twitter, Yahoo and MSN messenger.
• Created the business plan for one of the first Cloud POS platforms in the region RubikommPOS.

As a Sales Manager at Globitel, I was responsible for driving annual revenue growth and expanding the market reach of the division's products. My role involved strategic planning, team management, and relationship-building with customers and partners across multiple territories, including ME, Gulf, and North Africa. I played a crucial role in defining division goals, managing a sales team, and executing comprehensive sales strategies to meet and exceed targets.

• Strategic Planning & Market Expansion: Defined the division’s goals and objectives for different territories, ensuring alignment with overall company strategy.
  Expanded market reach by exploring new territories, including APCA and Africa, identifying and qualifying new business partners in these regions.
• Team Management & Development: Built and managed a high-performing team of account managers and channel managers, providing guidance and support to execute division plans effectively.
  Directed staffing, training, and performance evaluations to develop and control the sales program, ensuring the team met established goals and quotas.
• Partnership & Client Relationship Management: Developed and maintained an up-to-date partnership program and agreements, ensuring long-term, mutually beneficial relationships with partners.
  Sustained, up-sold, and re-built relationships with existing customers and partners, enhancing customer satisfaction and loyalty.
  Assisted sales representatives in delivering sales presentations and negotiating deals with key clients, ensuring successful deal closures.
• Sales & Marketing Coordination: Provided market intelligence on competitors, their partners, and products, leveraging this information to inform sales strategies and product positioning.
  Joined partners in their sales and marketing planning activities, product promotions, and customer engagement efforts to drive product adoption and sales growth.
  Advised on and prepared marketing activities necessary for effective product promotion and market penetration.
• Sales Operations & Reporting: Directed channel development activities, coordinating sales distribution by establishing sales territories, quotas, and goals.
  Analyzed and controlled division expenditures to conform to budgetary requirements, optimizing resource allocation and spending.
  Prepared periodic sales reports showing sales volume, potential sales, and areas for client base expansion, providing insights for strategic decision-making.
• Representation & Industry Engagement: Represented Globitel at trade association meetings, promoting the company’s products and building brand recognition within the industry.
  Maintained close liaison between the sales department and other sales-related units, ensuring seamless communication and coordination.

As a Product Manager at SEDCO, I was responsible for overseeing the entire product lifecycle, from conception to market introduction and evolution, ensuring successful market positioning. My role involved deep product understanding, market analysis, supplier relationship management, and providing strategic support to the sales and development teams. I played a key role in driving the product's success by aligning it with market demands and ensuring it outperformed competitors.

• Product Lifecycle Management: Managed the product lifecycle from initial concept through introduction to market evolution, ensuring that products met market needs and company objectives.
  Developed a deep understanding of product features, specifications, benefits, packaging, and installation to effectively communicate the product’s value proposition.
• Market Analysis & Strategy: Performed comprehensive marketing audits, including segmentation, market sizing, trend analysis, and competitive analysis to inform product strategy.
  Identified target markets and developed the product vision and definition, aligning product offerings with market opportunities.
• Supplier Relationship Management: Established and maintained relationships with suppliers, serving as the primary contact point.
  Negotiated agreement terms, pricing, and special deals, including the phasing out of old products and the introduction of new ones.
• Performance Analysis & Forecasting: Compiled and wrote performance analysis and forecast reports for the CEO, providing insights into product performance and market dynamics.
  Consolidated branch forecasts, created pipelines, and optimized ordering processes to ensure inventory effectiveness and the availability of the right products at the right time.
• Cross-Functional Coordination: Communicated product requirements to the development department, ensuring on-time delivery of solutions that met market demands.
  Provided product-specific support and training to sales, presales, professional services, and a large network of partners across the Middle East, Gulf and North Africa.
• Channel Management & Marketing Collateral: Created and appointed distribution channels to maximize product reach and effectiveness in the market.
  Supervised the presales and business writing staff, ensuring high-quality output and alignment with product goals.
  Compiled marketing collateral in collaboration with a creative designer, developing the product identity, including logos, themes, slogans, websites, brochures, and templates.