Tasneem Mohammed
Amman
Summary
A creative thinker who passed Dentistry for the passion of marketing and delivering new concepts through off the ledge ideas! The background with marketing, digital marketing, communication, and campaign coordination was built through 6 years of exploring every chances to leave a unique print and delivering a new concept.
Overview
9
9
years of professional experience
Work History
Operations & Marketing Manager (Remote)
Fifty Lines Marketing Agency
04.2024 - Current
- Directed a remote, multicultural team across the Middle East, U.S., and Canada to deliver comprehensive marketing solutions tailored to Arabic businesses in the U.S. market.
- Spearheaded marketing strategies for new clients such as Marouf Coffee, achieving successful market entry and accelerating growth for established clients.
- Developed and executed integrated marketing plans, balancing digital initiatives (social media, SEO, email marketing, paid ads) with offline strategies (event marketing, print campaigns).
- Conducted in-depth market analysis to identify trends, uncover opportunities, and guide client strategies for competitive advantage.
- Led branding and rebranding initiatives, ensuring cohesive messaging and stronger audience perception.
- Managed end-to-end content creation, delivering high-quality, culturally relevant materials that resonated with target audiences.
- Oversaw paid advertising campaigns, optimizing performance and maximizing ROI.
- Organized and executed promotional events and campaigns, boosting visibility and customer engagement.
- Collaborated with clients to align marketing plans with business objectives and long-term growth goals.
- Defined and tracked KPIs to measure campaign success, leveraging insights to refine strategies for continuous improvement.
- Mentored and guided a distributed team, fostering creativity, collaboration, and a results-driven culture.
- Delivered comprehensive performance reports to clients, showcasing achievements and recommending actionable next steps.
Marketing manager
Al Bustanji Group
10.2023 - 02.2024
- Company Overview: Petra ride, Bustanji motors, Alsafeer IT
- Developed and implemented innovative, integrated marketing strategies for Bustanji Motor, Alsafeer IT, and Petra Ride, aligning with overall business objectives.
- Played a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand presence and drive business growth across the diverse portfolio of companies.
- Spearheaded successful brand development initiatives, resulting in increased brand awareness and positioning Al Bustanji Group as a prominent player in the market.
- Led digital marketing efforts, including social media campaigns, SEO, and email marketing, resulting in a 54.4% increase in online engagement and lead generation.
- Worked closely with cross-functional teams to ensure alignment of marketing strategies with sales, product development, and other key business functions, fostering a collaborative work environment.
- Conducted market research and competitor analysis to identify trends and opportunities, enabling informed decision-making and strategic planning.
- Orchestrated successful marketing events and product launches, driving customer engagement and enhancing the overall brand experience.
- Effectively managed marketing budgets, optimizing resources for maximum impact and ensuring a strong return on investment.
- Implemented key performance indicators (KPIs) to measure the success of marketing campaigns, resulting in continuous improvement and data-driven decision-making.
- Managed a high-performing marketing team, providing mentorship, guidance, and fostering a culture of creativity and innovation.
- Produced regular reports and analytics to track marketing performance, presenting findings to senior management and key stakeholders.
Marketing and Public Relations Manager
Abdeen Home Center
10.2022 - 10.2023
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Defined and achieved project and overall company's vision, strategies and tactics.
- Conducted market and public opinion research related to company's reputation and positioning among audiences.
- Developed innovative marketing and PR strategies.
- Coordinated and managed sponsorships and sponsorship activation.
- Produced and distributed internal and external communications.
- Created and Executed Marketing plan through Offline and Online channels.
- Managed Marketing Team and internal communications.
Marketing Manager
Innovanji For Marketing Solutions
01.2022 - 10.2022
- Coordinating marketing and creative team.
- Evaluate developing a marketing strategy for the agency and it's clients.
- Research demands for new services and client's business development.
- Managing sales team to develop pricing strategies and maximize profit and market share while balancing customers qualified services.
- Developing and managing advertising campaigns.
- Oversee content, designs, marketing and digital marketing plans execution flow.
- Ensure all marketing activities match each brand's identity and market needs.
- Communicating public relations opportunities for Innovanji and It's clients.
- Perform needed evaluation, training, and team development activities.
- Mentor Innovanji's costs and budgeting activities.
Regional Marketing Coordinator
Bettalife Group
03.2021 - 11.2021
- Assist in the development and implementation of the Agent brands' strategy, ( Enterolactis, Synchroline, D-cure,Profilho, Alyaxin), in coordination with regional offices in KSA, Kuwait, Iraq, Yemen, and Jordan.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals.
- Identifying and executing improvements for content and lead generation through the region.
- Provide regional market research, forecasts, and competitive analysis.
- Establish regional social media presence for all brands.
- Brainstorm new and creative growth strategies.
Public relations manager
Bionatural Group
03.2017 - 12.2020
- Develop market communications plan including strategy, goals, budget, and tactics for 13 Agent brands to Bionatural group ( Bioderma, Esthederm, Mustela, Nuxe, , Lierac, Filorga, SVR, Angiflash, Rhinaction,Physiomere, Swiss dent, Suavinex).
- Develop media relations strategy, seeking high level placements in print, broadcasts and online media.
- Coordinate all public relations activities.
- Direct social media team to engage audience through traditional and new media.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media inquiries and interview requests and create content for press release and media.
- Monitor, analyze and communicate PR results on quarter basis.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
- Organizing events including press conference, influencing events, open days, and all what goes with the benifit of the brand exposure.
- Coordinating logistics and external communications.
- Coordinating offline marketing Campaigns in parallel to brand guidelines.
Certified trainer
Self-employed
09.2017 - 11.2020
- Social media Marketing course: at the National academy for training and technology.
- Introduction to Pharmaceutical and Dermo-cosmetics course: a specialized course for pharmacists working through the dermatological field, delivered through different sessions at: 1- Pharmacy one group 2- Drug center pharmacy company.
- Introduction to Skin and Skin care routine: a specialized course for the faculty of pharmacy students, delivered through the following universities: 1- University of Jordan. 2-Middle East University. 3- Jordanian University of Science and Technology. 4- Hashimate University.
- Business Management course: Private tutoring for Business management students at the University of Jordan.
Brand manager
Bionatural
01.2019 - 03.2020
- Creating Brand strategy for Phyto Paris in Jordan, through setting brand guidelines, brand vision and value proposition for short and long term.
- Planning and execution of all communications and media actions on all channels, including offline and social media.
- Planning for product development, pricing and new product launches as well as developing new business opportunities.
- Creating and managing promotional collateral to establish and maintain product branding.
- Managing the budget for advertising and promotional items.
- Competitor and customer insights analysis.
- Planning and analyzing sales forecasts and relevant financials, reporting on product sales cycle.
- Train, supervise, and evaluate marketing and sales team with needed qualifications for brand success.
Social Media and Digital Marketing Executive
Bionatural Group
10.2016 - 03.2017
- Increased brand awareness through creation and management of social media channels, boosting social media engagement for 11 brands ( BIODERMA, Esthederm, Nuxe, Lierac, Phyto, Filorga, SVR, Mustela, Angiflash, Rhinaction, Physiomere).
- Created solution-based execution plans to achieve business goals based on Social media channels and internal reporting data.
- Directed traffic growth strategies and content distribution.
- Planned and executed offline marketing and social media advertising campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Maintain partnership with media agencies and vendors.
- Influencer Marketing follow up.
Education
Bachelor of Science - Dental Surgery
Ajman University of Science And Technology
06.2016
High school Diploma - undefined
Green Hills International School
06.2011
Business Strategies Course - Business Strategies
David Paris
01.2019
Master Marketing Course - Marketing
Phyto Paris
01.2019
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
01.2018
Content Creation Course - Content Creation
Zaynah Hamarneh
Communication Skills Course - Self Development
Al Khalig Training And Education
01.2015
Skills
- Decision making
- Microsoft technologies
- Content creating and management
- Market analysis
- Customer support
- Multitasking
- Problem solving
- Creativity
- Public and Media Relations
- Marketing and advertising
- Campaign management
- Corporate Communications
- Strategic planning
- Brand development
Languages
English - Fluent
Arabic - Native
French - Beginner
Timeline
Operations & Marketing Manager (Remote)
Fifty Lines Marketing Agency
04.2024 - Current
Marketing manager
Al Bustanji Group
10.2023 - 02.2024
Marketing and Public Relations Manager
Abdeen Home Center
10.2022 - 10.2023
Marketing Manager
Innovanji For Marketing Solutions
01.2022 - 10.2022
Regional Marketing Coordinator
Bettalife Group
03.2021 - 11.2021
Brand manager
Bionatural
01.2019 - 03.2020
Certified trainer
Self-employed
09.2017 - 11.2020
Public relations manager
Bionatural Group
03.2017 - 12.2020
Social Media and Digital Marketing Executive
Bionatural Group
10.2016 - 03.2017
High school Diploma - undefined
Green Hills International School
Business Strategies Course - Business Strategies
David Paris
Master Marketing Course - Marketing
Phyto Paris
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
Content Creation Course - Content Creation
Zaynah Hamarneh
Communication Skills Course - Self Development
Al Khalig Training And Education
Bachelor of Science - Dental Surgery
Ajman University of Science And Technology
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