Crafting bespoke social media and marketing services tailored to each business, with a specialty in the medical aesthetics/wellness industry
Providing comprehensive social media services (social media consulting, social media strategy, content creation, influencer marketing, community management, and more) to enhance a company's online presence and brand awareness
Providing marketing services that enhance a brand's storytelling and communication effectiveness across blogs, websites, and newsletters and reach (SEO, copywriting, etc.)
Social Media Manager
OVME Aesthetics
Atlanta
11.2022 - 07.2023
Managed Instagram, Facebook and Pinterest social media accounts and increased engagement by ~70%
Curated, created, edited and planned daily/monthly content (through Planoly/Sprout Social)
Wrote email, social and web copy for organic and paid digital marketing campaigns
Collaborated with senior leadership, creative agencies and marketing team to launch and implement monthly campaigns
Created social media strategies to increase sales and brand awareness across multiple platforms
Researched social trends and relevant industry news and pitched creative ideas
Provided social media training material and guidance for 70+ providers (nurses/PA's)
Editor
Microsoft
Atlanta
10.2021 - 11.2022
Edited 10-20 articles per day, ensuring Microsoft's editorial, legal and product standards before publishing
Reviewed and confirmed documents conform to client-specific style, tone and document layout standards
Managed a team of three new hires and provided daily mentorship, training and feedback on all assignments ensuring excellent publish
Freelance Editor + Writer
Atlanta Magazine
Atlanta
06.2018 - 02.2020
Pitched, wrote, edited and published news articles that aligned with current trends and local events
Set up site visits, interviewed sources for articles
Conducted and compiled market research and analysis on current trends
Radio Broadcast Intern | On-Air + Social Media
The Bert Show / Cumulus Media
Atlanta
05.2017 - 06.2018
Managed @q997atlanta social media account
Created daily entertaining content for social media platforms, on-air broadcasts and web
Produced daily entertaining on-air broadcasts for a nationwide audience
Booked freelancers for photoshoots and planned philanthropy events (which raised $160K+)
Promoted station at local concerts and engaged attendees in live social media broadcasts
Freelance copywriter/ creative content writer and social media content creator at NAFreelance copywriter/ creative content writer and social media content creator at NA