Tala Alghoul
Nationality: Canadian-Jordanian
Summary
Experienced professional with a strong background in account management at PwC and marketing coordination at Pepsi. Led account planning, managed client relationships, and fostered cross-functional collaboration at PwC. Coordinated marketing campaigns, oversaw vendor management, and supported sales and social media teams at Pepsi. Expertise in stakeholder management, driving business growth, and utilizing insights to develop impactful strategies.
Overview
3
3
years of professional experience
Work History
Account Relationship
PwC
11.2024 - Current
- Driving the annual account planning process:
Establishing a regular account rhythm, including touchpoints between the teams
Helping the firm capture, analyze, and redistribute knowledge and intelligence
Driving the full pursuit lifecycle, from the moment an RFP is released all the way to it’s post-decision analysis
Building strategic relationships with key departments at the client (for example procurement, finance, compliance, etc)
Manage internal & external stakeholders, build the needed knowledge about the firm, services and offerings. - Drive xLos engagement.
Understand key trends across the industry across the Middle East markets and use insights to anticipate new business opportunities
Manage team members and projects across accounts - Leveraged CRM tools for efficient management of account information and task prioritization across the team members involved in servicing them.
MARKETING S.R. COORDINATOR
Pepsi- JICE
06.2022 - 10.2024
- Coordinate, with external vendors and agencies, any matters pertaining to trade marketing activities
- Ensure trade marketing tools are well maintained as per set standards
- Work hand in hand with the CSRs on the marketing tools and the planned executions in the market
- Assist in the execution of all marketing/trade marketing programs, while assisting in the development of new initiatives that are aligned with departmental goals
- Worked closely with the Social Media manager to generate new blog posts ideas and amplify those posts on social media
- Provide support with product labeling, new offers tracking and identification on the system
- Assist in the sales team engagement activities as they arise
- Support team to deploy the AOP by assisting in the execution of the integrated activity schedule
- Perform competitor performance analysis, and continually seek and research new sources of prospective customer/competitor data; to provide recommendations to sales and marketing leadership
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Liaise the release of materials with WH team
- Participate in the weekly meetings to provide and gain insight on market opportunities
- Administer the tasks as they relate to invoicing, procurement, and purchase orders creation
- Assist in the development of departmental budgets, while recording and keeping track on expenditures and reporting budget achievement
Education
Bachelor of Science - MARKETING AND MANAGEMENT
University of Sussex
Brighton, United Kingdom01.2021
Skills
- Media Planning
- Marketing Budgeting
- Marketing Research
- Marketing Campaign Development
- Social media marketing
- Develop campaigns
- SAP & Salesforce
- Project management
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Account Relationship
PwC
11.2024 - Current
MARKETING S.R. COORDINATOR
Pepsi- JICE
06.2022 - 10.2024
Bachelor of Science - MARKETING AND MANAGEMENT
University of Sussex
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