Suhaib Alkhateeb
Performance Marketing Manager
Amman
Summary
I am a master of conversion rates, a whisperer of funnel optimization, a wizard of landing page performance Using my knowledge of user behavior and CRO best practices, I analyze data, design A/B tests and champion conversion rate strategies. i work closely with a team of UX researchers, designers and copywriters to have a dramatic, positive impact on the experience of thousands of people.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Performance Marketing Manager
StylingCV
Amman
04.2021 - Current
- Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Work with creative and marketing teams to test strategies and innovation.
Performance Marketing Manager
Tarjama
Amman
02.2018 - 04.2021
- Responsible for thought-leadership in all things relating to Paid or Performance Marketing, including channel expansion, keywords and audiences, creatives and copy, bidding strategies, landing pages and conversion funnels, tracking, reporting and automation and tools.
- Partner closely with other marketing, product, and creative teams to ensure excellent customer experience, and efficient internal operations, and continuous improvement in business results.
- advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization
CRO | Digital Marketing Specialist | PPC | SEO
Ureed
Amman
02.2018 - 01.2020
- Develop and execute digital marketing strategies, including SEO, SEM, display ads, retargeting ads, social ads, email marketing, to develop quality traffic to the company’s online assets
- Develop and monitor campaign budgets.
- Ongoing maintenance, development and strategy of company websites, utilizing SEO best practices, to drive increased traffic and form fills
- Develop email marketing content including newsletters and drip campaigns
- Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
- Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
- Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan
- Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
- Partner with the our internal design and development team to recommend changes based on winning test results
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimize user experience
CRO/Senior Digital Marketer
iMENA Group
Amman
10.2015 - 01.2018
- Develop and execute a conversion rate optimization (CRO) program to improve digital marketing efficiencies and eliminate user experience obstacles by leveraging A/B/n and multivariate testing, digital analytics and customer experience management tools and techniques.
- Work to improve and progress the optimization processes, tools, and strategies to increase efficiency.
- Effectively partner with engineering, the clients’ development and design team
- Develop hypotheses, testing road maps and reports for A/B and Multivariate tests.
- Determine relevant metrics, establish goals, and create appropriate reports to track progress and evaluate program results, analyze efficiencies, and modify strategies based upon results as needed.
Landing Page Optimization - Executing digital marketing strategies (PPC, SEO, Display, Retargeting, Social, etc.) within platforms/accounts.
- Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment
- Work closely with Creative, Research, and Strategy teams to align marketing messaging and brand position with the execution on digital channels
- Budget tracking for all digital marketing activities
- Continuously evaluate online metrics and provide recommendations for ways to leverage success, build from opportunity and continue to inspire engagement across online channels
Digital Marketing Specialist
Umniah Belong
Amman
04.2014 - 10.2015
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
Qualifications: - Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Web Designer | Webmaster | SEO
HealingLand
Amman
02.2012 - 03.2014
- Implements web pages, maintains content and oversees day-to-day management of the company
website - assures quality and filing integrity of web pages
- Responsible for the design of company web pages, including graphics, animation and functionality ▪ Monitor web server and site technical performance
- Implementing search engine optimization strategies
- Registering web domain names and organizing the hosting of the website
- Creating responsive website design
- Working with Photoshop, Illustrator and Fireworks to create images optimized for the web
Freelancer Web Designer
Dukaneh Media
Amman
03.2010 - 02.2012
- responsible for designing, coding and modifying websites, from layout to function and according to a client's specifications. Strive to create visually appealing sites that feature user-friendly design and clear navigation.
Education
Bachelor's - Computer Information System
09.2008 - 07.2012
Skills
Performance Marketing
undefinedTimeline
Performance Marketing Manager - StylingCV
04.2021 - Current
Performance Marketing Manager - Tarjama
02.2018 - 04.2021
CRO | Digital Marketing Specialist | PPC | SEO - Ureed
02.2018 - 01.2020
CRO/Senior Digital Marketer - iMENA Group
10.2015 - 01.2018
Digital Marketing Specialist - Umniah Belong
04.2014 - 10.2015
Web Designer | Webmaster | SEO - HealingLand
02.2012 - 03.2014
Freelancer Web Designer - Dukaneh Media
03.2010 - 02.2012
Yarmouk University - Bachelor's, Computer Information System
09.2008 - 07.2012
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