Sarah Aqrabawi
Marketing Sr. Associate
Amman
Summary
Dynamic Marketing professional with expertise in digital marketing, brand management, and social media. Proficient in crafting and implementing digital strategies to amplify brand presence and drive audience interaction. Experienced in budget oversight, market analysis, and campaign refinement. Effective communicator and team player dedicated to aligning marketing efforts with company objectives. Eager to contribute skills and knowledge to drive growth in a collaborative environment.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Digital & Marketing Sr. Associate
Teeba- Subsidairy of Almarai
05.2022 - Current
- Develop and execute comprehensive digital marketing strategies, enhancing brand visibility and driving engagement across various online channels.
- Establish and enforce guidelines for content creation, ensuring alignment with brand image and voice to maintain consistency.
- Manage digital marketing budget, meticulously optimizing spend to maximize ROI and campaign effectiveness.
- Conduct in-depth market research to uncover valuable consumer insights, competitive landscapes, and emerging industry trends.
- Plan and execute marketing campaigns and product launches, strategically aligning activities with overall brand strategy and business objectives.
- Maintain brand positioning integrity by ensuring consistency in messaging across all marketing channels and materials.
- Monitor and analyze brand performance metrics, including market share, brand awareness, and customer perception, to inform strategic decisions.
- Provide regular reports and insights to stakeholders, facilitating informed decision-making and optimizing brand initiatives.
- Collaborate closely with cross-functional teams, including sales, marketing, business support, and finance, to ensure cohesive brand execution and alignment with organizational goals.
DIGITAL MARKETING SR. ASSOCIATE
Diversity Trans World Trading
12.2021 - 05.2022
- Evaluates and documents the performance of digital marketing campaigns, comparing results to established goals (ROI and KPIs). Utilizes analytics tools to provide comprehensive reports and actionable insights.
- Analyzes trends and insights to enhance budget allocation and campaign effectiveness. Continuously monitors market trends and adjusts strategies to maximize engagement and conversion rates.
- Works closely with internal teams, including designers, developers, and content creators, to develop high-converting landing pages and improve overall user experience. Implements A/B testing to identify and implement optimization opportunities.
Account Manager
KiloGrams (DigitalGrams)
10.2020 - 10.2021
- Creates and implements social media content strategies aligned with brand identity.
- Executes promotional campaigns across all relevant social media platforms.
- Drives sales growth through client account management, including upselling and cross-selling opportunities.
- Continuously monitors and integrates best practices, emerging trends, and tools in social media marketing.
Education
Bachelor's Degree in Marketing -
Petra University
MBA - Business
German Jordanian University
04.2001 -
Skills
- Software skills: Microsoft Excel, Word, and PowerPoint
- Ability to multitask and work under pressure
- Problem Solving skills and teams’ coordination
- Excellent communication and presentation skills
- Negotiation and Creativity
- Team and Time Management
- Self-Challenged and always seeking to learn and improve
- Hard worker, fast learner
References
AVAILABLE UPON REQUEST
Timeline
Digital & Marketing Sr. Associate
Teeba- Subsidairy of Almarai
05.2022 - Current
DIGITAL MARKETING SR. ASSOCIATE
Diversity Trans World Trading
12.2021 - 05.2022
Account Manager
KiloGrams (DigitalGrams)
10.2020 - 10.2021
MBA - Business
German Jordanian University
04.2001 -
Bachelor's Degree in Marketing -
Petra University
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