Samar Gharaibeh
Amman
Summary
A strategic planner and certified business consultant, holding an MBA degree from UK, currently working as Marketing and Communications Director at Mawdoo3 Limited, a leading publisher and technology key player in the Arabic AI world. Previous experience involves working as Head of Strategy & Planning at a prominent regional advertising agency, helping both local and international brands understand consumers’ insight, identify their competitive advantage and develop robust market positioning and communication strategies. Experience varies across Jordan, KSA and UAE markets covering different industries (Technology, Banking, Fintech, Real Estate, Automotive, Hospitality, Insurance, Publishing and FMCG) encompasses both online and offline, and B2B and B2C. Main objective is to advance my career towards senior leadership roles in marketing and communications.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
Work History
Strategy Director & Senior Strategic Planner
- Assisted Accounts Team in defining the strategy at the opportunity level, directing their attention to issues and concerns within areas of expertise
- Fostered internal and external follow-ups to support the Accounts team in meeting targets and enhancing agency growth
- Monitored marketing activities related to clients and competitors
- Analyzed cultural and social trends to understand their impact on consumer behavior
- Supervised consumer marketing and advertising research, focus groups, and worked with data to get insights that lead to strategies and creative
- Implemented strategic marketing plans that effectively increased revenue for clients
- Planned and managed campaign and event launches, ensuring clients received necessary recommendations and solutions
- Monitored the effectiveness of campaigns
- Prepared RFP/RFQ responses and wrote briefs to guide creative teams
- Maintained positive business relationships with clients
- Reported status updates to senior management.
Marketing & Communications Director
Mawdoo3 Limited
3 2022 - Current
- Monitor and analyze ongoing marketing activities related to the company’s products, competitors’ actions, industry trends, and markets culture
- Identify key strategic challenges, address branding and positioning, and develop (data-led) marketing and communication strategies
- Identify marketing and advertising needs across ATL, BTL, PR, Branding, Events, social media, and digital platforms
- Direct campaigns launch, PR events, CSR, Conferences, and digital marketing initiatives
- Suggest the allocations of marketing spend/budget for products based on previous campaigns and industry norms
- Track and optimize running campaigns to ensure meeting objectives
- Lead cross-functional discussions with management, product teams, digital teams and creative designers for product launches and campaigns
- Partner with business development team/growth team to drive sales and generate leads through digital platforms
- Manage social media teams and ensure cohesive brand presentation
- Effectively assign, delegate, and monitor the work of team members ensuring marketing activities are all on track.
Marketing & Communications Manager
Salma AI
10.2021 - Current
- Monitor and analyze marketing activities related to banking and AI, including competitors, industry trends, and consumer behavior
- Develop and implement effective marketing and communication strategies
- Identify marketing requirements across ATL, BTL, PR, social media, and digital platforms
- Direct campaign launches, PR events, and digital initiatives, and contribute to idea development
- Recommend marketing budget allocations based on campaign performance and industry standards
- Track and optimize campaign performance to ensure objectives are met
- Manage and coordinate team activities to ensure alignment with marketing goals
- Collaborate with business development teams to drive sales and generate leads.
Head of Strategy & Planning
the Hub-Dentsu Aegis
01.2010 - 09.2021
- Monitored and analyzed marketing activities related to clients, their competitors, industry trends and culture
- Identified strategic challenges for clients and developed data-driven communication strategies for brands
- Conducted client consultations to address marketing and advertising needs across ATL, BTL, PR, CSR social media, and digital platforms
- Created and executed digital campaigns, incorporating best practices and trends to drive engagement and lead generation
- Led strategic discussions with clients and internal teams, and directed campaign launches and PR events
- Optimized campaign performance and recommended budget allocations based on industry norms
- Developed RFP responses and turned info and research into compelling strategies
- Turned research data and insights into compelling stories and turned neutral briefs into effective solutions
- Provided insights from the client’s marketing and sales data and made recommendations for potential areas or customers
- Maintained and nurtured positive business relationships with regional and local clients
- Managed regional client requests, coordinated team activities, and reported status to the regional office
- Partnered with client services team to help grow key large accounts and ensure client satisfaction.
Full time MBA student
University of Leeds
09.2008 - 09.2009
- Led a team of six professionals in a business planning and feasibility study project for a new business idea, presenting it to Lloyds TSB bank/Leeds branch
- Led a team of seven professionals in a strategic analysis and advisory project for a Social Enterprise Organization: St
- George’s Crypt/Leeds
- Worked as a consultant on a real-life case study of managing organizational changeMBA Business minded.
Marketing and Sales
03.2004 - 07.2008
- Worked in the marketing and sales division within two leading IT firms in Jordan
- Initiated market research and market analysis
- Monitored industry innovations
- Initiated competitor analysis, and always monitored competitors’ activity
- Positioned products for all markets and all buyers
- Prepared business proposals and presentations
- Created a financial justification for proposed solution
- Created and maintained the marketing collaterals for products/solutions
- Participated in product marketing and promotions.
Education
Diploma in Management Consultancy (certified) -
Chartered Institute of Business Consulting
09.2009 - 05.2009
Master of Business Administration (MBA) - undefined
University of Leeds
09.2008 - 05.2009
B.S.c. in Computer Engineering - undefined
Jordan University of Science and Technology
10.1999 - 04.2004
Accomplishments
- Clients and Management received the recommendations/solutions needed.
- Analyzed business needs through carrying out research and market analysis, delivering accurate business reports.
- Implemented strategic (data-led) marketing communications campaigns that effectively increased revenue.
- Established a reputation as a trusted advisor for management, client teams, creative teams, and the Accounts Team.
- Successfully closed multiple high-value deals and RFPs, guiding the Accounts Team and clients through the entire process.
- Expanded the agency’s client portfolio by securing and managing a diverse range of accounts, contributing to overall growth.
- Built portfolio of diverse client accounts.
Knowledgeandskills
- Needs assessment
- Branding and Brand development
- Critical Thinking skills
- Strategic analysis and planning
- Product Management
- Problem solving abilities
- Marketing communications
- Project Management
- Leadership skills
- Marketing plans
- SEO and Content Marketing
- Negotiation Skills
- Media plans
- Good Digital Ecosystem Knowledge
- Initiative and Self-starter
- Market research & Analysis
- Good Offline Media knowledge
Majorbrandsworkedon
- Mastercard
- Jordan Dubai Islamic Bank/Safwa Bank
- Jordan Kuwaiti Bank
- ABC Bank
- EMP/Network
- GM motors
- Ford
- Nissan
- Mazda
- Infiniti
- Mitsubishi
- IKEA
- THE One
- Ethan Allen
- Adidas
- Geox
- Clark’s
- MANGO
- BCBG
- Pegasus
- Qatar Airways
- Al Rajhi Cement/Cementra
- Arab Orient Insurance (GIG)
- Lagoon Resort
- ATICO group of restaurants
- Zalatimo Sweets
- Higeen
- Nivea
- Hyatt Amman
- Marriot Amman
- Deadsea
- Salma AI
- Qalam AI
- Mawdoo3
- Webteb
Timeline
Marketing & Communications Manager
Salma AI
10.2021 - Current
Head of Strategy & Planning
the Hub-Dentsu Aegis
01.2010 - 09.2021
Diploma in Management Consultancy (certified) -
Chartered Institute of Business Consulting
09.2009 - 05.2009
Full time MBA student
University of Leeds
09.2008 - 09.2009
Master of Business Administration (MBA) - undefined
University of Leeds
09.2008 - 05.2009
Marketing and Sales
03.2004 - 07.2008
B.S.c. in Computer Engineering - undefined
Jordan University of Science and Technology
10.1999 - 04.2004
Strategy Director & Senior Strategic Planner
Marketing & Communications Director
Mawdoo3 Limited
3 2022 - Current
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