Ruwa Abu-Rumman
Senior Marketer In Pharmaceutical Industry
Amman
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
25
25
years of professional experience
3
3
Languages
Work History
Marketing Manager CHC
Hikma Pharmaceuticals – Consumer Healthcare
10.2017 - Current
- Developing the marketing strategy for the consumer healthcare unit and to be in line with company objectives
- Developing strategies and tactics to boost unit’s reputation and sales
- Building and developing strategic relationships - partnership with all stakeholders including: the licensers, healthcare providers, consumer and health authorities
- Deploying and managing successful marketing campaigns and activities such as: launching new products, direct to consumer advertising and customer relationship management and interaction
- Identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate them
- Creating and leading marketing activities by using traditional, social media and online activities in order to inspire and engage the key target audiences
- Identify new audiences and developing the educational programs and engagement plans
- Portfolio management: working with business development team to maximize customer’s satisfaction by offering new products and enriching the current portfolio by new under-license products to ensure business growth and profitability
- Working within the department budget to develop cost-effective marketing plans for each brand and ensuring the implementation in marketplace
- Tracking and analyzing the performance and all sales figures and creating detailed written reports and presentations to bring to senior managers and executives.
Marketing and Sales Director / Nutraceuticals
Labatec Pharma SA, Switzerland
01.2014 - 01.2017
- All the matters related to organizational business development in term of new licenses, pipeline planning, selecting new PAIs, forecasting and P&L calculation for new opportunities to meet with company strategy and long-term investment
- Marketing Planning: to increase sales and achieve a sustainable competitive advantage, which include and not limited to: positioning, segmentation and many others
- Recruitment & performance evaluation of sales- marketing candidates that will generate and execute marketing plans in order to achieve company qualitative & quantitative objectives
- To direct the company's sales growth and establish training programs for sales representatives.
Marketing Research Senior Manager
Hikma Pharmaceuticals – Marketing and Sales Department
01.2011 - 01.2014
Marketing Research Senior Manager
Hikma Pharmaceuticals
01.2011 - 01.2014
Marketing Manager
Hikma Pharmaceuticals
01.2008 - 01.2010
- Responsible for Gastroenterology Category in MENA.
Regional Product Manager
Hikma Pharmaceuticals
01.2006 - 01.2008
- Responsible for Antibiotic line and NSAIDs in 15 markets.
Field Sales Supervisor
Hikma Pharmaceuticals
01.2003 - 01.2006
- Responsible for a team of 9 Medical Reps.
Medical Representative
Hikma Pharmaceuticals
01.2000 - 01.2003
Education
Master of Business Administration MBA - specialized in Marketing -
University of Leicester, UK
International Professional Diploma. FHMM - undefined
Cambridge international college
B.Sc. Pharmacy, Faculty of pharmacy - undefined
Jordan University of Science and Technology (JUST), Jordan
Jordanian Tawjehe - undefined
High School, Al- Orubah School
Skills
Experienced in problem-solving
Work effectively both as team member and independently
Excellent communication
Enthusiastic and committed
Energetic, energizer, motivated, positive, hard worker and team leader
Accomplishments
- Launching Omnicef in Jordan market (under license of Astellas, Japan) in 2001
- Launching Tanatril in Jordan market (under license of Tanabi, Japan) in 2003
- Launching Aloclair in Jordan market (under license of Sinclair, UK) in 2003
- Launching Omnicef in UAE market (Regional Product Manager) in 2004
- Launching Omnicef in Lebanon market (Regional Product Manager) in 2004
- Launching Zomax (Azithromycin generic) in Algeria market (Regional product manager) in 2005
- Launching Xefo (under license NSAID from Nycomed Pharmaceuticals, Austria) in Jordan & KSA markets (Regional product manager) in 2006
- Launching Amoclan (Amoxicillin-clavulanic acid, generic) in Kurdistan market (Regional product manager) in 2007
- Launching Alocalir (OTC product for mouth ulcer) in Lebanon market (Regional product manager) in 2007
- Launching Amoclan (Amoxicillin-clavulanic acid, generic) in Yemen market (Regional product manager) in 2007
- Launching Alocalir (OTC product for mouth Ulcer) in Kuwait market (Regional product manager) in 2007
- Building a comprehensive portfolio and pipeline for gastroenterology therapeutic class in MENA region from 2008-2010
- Establishing Marketing Research Function at Hikma Marketing Dep. in 2011
References
Available Upon request
Training
- Field Sales Management, Pharmaceutical Workshop, 2001
- Pharmaceutical Product Management, 2002
- Marketing Strategies and Planning Management, 2002
- Sales Team Management Workshop, 2003
- Sales Stress Management Workshop, 2003
- Sales Team Motivation Workshop, 2003
- Sales Team Performance Appraisal Workshop, 2003
- The Fundamentals of Marketing, 2004
- Marketing Planning Tools, 2004
- Creating Market Messages, 2005
- Forecasting Principles, 2005
- IMS Reading and Analysis, Three sessions, 2005
- Successful Product Launches, 2006
- Finance Principles for Managers, 2006
- Creative Marketing Management Course, 2007
- Product Management, Pharmaceutical training course, 2007
- Marketing, operation and design workshop, Dec, 2008
- Strategic Marketing in Action Training, Nov, 2010
- HR for Non-HR Managers, May, 2011
- Fundamentals of Market Research, Sep, 2011
- Clinical Research Methodology, Nov, 2012
- Principles of Mobile Market Research, Jan, 2013
Timeline
Marketing Manager CHC
Hikma Pharmaceuticals – Consumer Healthcare
10.2017 - Current
Marketing and Sales Director / Nutraceuticals
Labatec Pharma SA, Switzerland
01.2014 - 01.2017
Marketing Research Senior Manager
Hikma Pharmaceuticals – Marketing and Sales Department
01.2011 - 01.2014
Marketing Research Senior Manager
Hikma Pharmaceuticals
01.2011 - 01.2014
Marketing Manager
Hikma Pharmaceuticals
01.2008 - 01.2010
Regional Product Manager
Hikma Pharmaceuticals
01.2006 - 01.2008
Field Sales Supervisor
Hikma Pharmaceuticals
01.2003 - 01.2006
Medical Representative
Hikma Pharmaceuticals
01.2000 - 01.2003
Master of Business Administration MBA - specialized in Marketing -
University of Leicester, UK
International Professional Diploma. FHMM - undefined
Cambridge international college
B.Sc. Pharmacy, Faculty of pharmacy - undefined
Jordan University of Science and Technology (JUST), Jordan
Jordanian Tawjehe - undefined
High School, Al- Orubah School
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