Ruba Al-Abdelaziz
Amman,Amman Governorate
Summary
Innovative digital marketer with exemplary credentials in market research and identifying ideal content for customers. Adept with social media and marketing tools to establish presence and increase traffic. Solid writing and content creation skills.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Digital marketer
Waleed Sharqawi Taxation & Financial Firm
Cairo
01.2020 - Current
- Built public relations strategies for broadened advertising scope.
- Implemented digital marketing strategy for email marketing, LinkedIn, Instagram, and Facebook campaigns.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Managed multi-channel advertising campaigns to support sales objectives, (Facebook, Instagram, Websites, Email marketing).
- Maximized media coverage through tactical planning and communications by 85% increased engagement.
- Designed digital and print materials to engage audiences.
- Spearheaded annual marketing strategy, incorporating multiple campaigns in alignment with brand vision.
- Maximized media coverage through tactical planning and communications.
Marketing Planner & Account Manager
Abdulrahman Al-Hadid Tourism Promotion Agency
Amman, Amman Governorate
01.2019 - Current
- Generated Key Performance Indicator reporting to drive better performance up to 80%.
- Kept appropriate booking levels to match expected demand.
- Displayed energy and enthusiasm in a fast-paced environment.
- Engaged with stakeholders to build relationships and brand awareness bringing 50% of new customers to the firm in the last three months.
- Handled high-volume calls to address customer inquiries and concerns.
- Wrote reports outlining project progress and results.
- Successfully delivered on tasks within tight deadlines.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Marketing & business development manager
Istatieh & Nabulsi Law Firm
Amman, Amman Governorate
10.2022 - 01.2023
- Market research and analysis
- Client acquisition and relationship management.
- Tender opportunity management.
- Content creation and marketing.
- Proposal development for international non-governmental organizations.
- Networking and business partnerships.
- Performance tracking and reporting.
MEAL Officer
INTERSOS
Amman, Amman Governorate
09.2018 - 11.2018
- Communicated professionally and diplomatically with media or potential sponsors.
- Adhered to all ethical and legal requirements when conducting searches and detaining individuals.
- Developed annual budgets and forecasted expenses and revenue.
- Promoted budget adherence through periodic audits.
Training Supervisor and Events Management
The Royal Film Commission (Jordan)
Amman, Amman Governorate
03.2018 - 09.2018
- Secured high satisfaction rates by going the extra mile to cater to specific organizational needs.
- Researched market trends and competitor activities to strengthen development plans.
- Implemented research findings and client feedback to improve program material and delivery.
- Planned training schedules, prepared materials, and booked necessary rooms and facilities.
MEAL Assistant
International Relief and Development (NGO)
Amman, Amman Governorate
07.2016 - 11.2017
- Showcased professionalism in client meetings.
- Assisted managers in compiling and organizing materials for meetings.
- Acted as the main contact for staff and clients.
- Addressed incoming requests for information, inquiries, and complaints.
- Analyzing data using SPSS, JIRA, RICE, CMORE, and ODK.
- Designing and implementing MEA tools.
- Developing survey and data collection tools.
- Managing and directing complaints received from beneficiaries through various communication tools.
Customer Service and Contact Center Executive
ARAMEX
Amman, Amman Governorate
12.2015 - 07.2016
- Devised and implemented a long-term strategy to drive progress in key areas.
- Directed administration and optimization of financial operations, payroll, and accounting processes.
- Orchestrated executive-level communication strategies, enhancing corporate reputation and stakeholder relationships.
- Established strong rapport with stakeholders to enhance business credibility.
Product consultant
IATA
Amman, Amman Governorate
03.2015 - 06.2015
- Aligned product agreements to the inventory list & Building a sequential filing system virtually.
- Inspected the validity of agreements and ensured their comprehensiveness.
- Creating core competencies and competitive advantage.
- Worked towards client retention and loyalty.
- Coordinated with agents on receiving and providing them with new product agreements.
Administrative Assistant
ARMADA
Amman, Amman Governorate
05.2014 - 03.2015
- Kept adequate office supplies on hand to support staff and business requirements.
- Wrote professional letters, emails, and memoranda for business communication.
- Organized travel and accommodations arrangements within assigned budgets.
- Supported staff with administrative needs for photocopying, faxing, and filing.
- Scheduled office meetings and client appointments for teams.
- Prepared packages for shipment, pickup, and courier services for prompt delivery to customers.
- Provided logistical support for programs, meetings, and events, including room reservations, agenda preparation, and
calendar maintenance.
Education
Master of Business Administration - MBA - Marketing
University of Jordan
Amman, Amman Governorate 02.2016 - 06.2019
Bachelor of Business Administration - Accounting
Applied Sciences University
Amman, Amman Governorate 02.2011 - 06.2014
Skills
- Copywriting abilities
- Market research expertise
- Marketing
- Communication skills
- Leadership
- Public relations
- Social media marketing
- Customer-focused
- Knowledge of Google Analytics
- Problem-solving
- Time management
- Google Workspace
- Team building
Languages
Arabic
Native
English
Native
Affiliations
- Traveling
- Academic Research
- Cooking
- Content Writing
- Data Analysis
Accomplishments
The Fear Appealing of COVID-19 and Experiences in Purchasing Behavior: Evidence of Online Purchasing in Jordan.
Journal of Critical Reviews
Vol. 08, Issue 04, 2021
ISSN-2394-5125
https://www.jcreview.com/admin/Uploads/Files/61c5f56eefcad1.35497564.pdf
Certification
CMORE & ODK
Interpret data and translate them into actionable items
Code of Conduct Training
Data Visualization & Data Warehouse Mining Training
Introduction to Sexual Exploitation & Abuse Training
Mini Masters in Digital Marketing & SEO
Power Business Intelligence Training
Presentation Skills Training & Prezi Presentation Training
SPHERE Training & Humanitarianism 1 & 2: Applying Key Principles Training
E-Commerce & Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"If you think it, you can do it."
Ruba Al-Abdelaziz
Timeline
Marketing & business development manager
Istatieh & Nabulsi Law Firm
10.2022 - 01.2023
Digital marketer
Waleed Sharqawi Taxation & Financial Firm
01.2020 - Current
Marketing Planner & Account Manager
Abdulrahman Al-Hadid Tourism Promotion Agency
01.2019 - Current
MEAL Officer
INTERSOS
09.2018 - 11.2018
Training Supervisor and Events Management
The Royal Film Commission (Jordan)
03.2018 - 09.2018
MEAL Assistant
International Relief and Development (NGO)
07.2016 - 11.2017
Master of Business Administration - MBA - Marketing
University of Jordan
02.2016 - 06.2019
Customer Service and Contact Center Executive
ARAMEX
12.2015 - 07.2016
Product consultant
IATA
03.2015 - 06.2015
Administrative Assistant
ARMADA
05.2014 - 03.2015
Bachelor of Business Administration - Accounting
Applied Sciences University
02.2011 - 06.2014
CMORE & ODK
Interpret data and translate them into actionable items
Code of Conduct Training
Data Visualization & Data Warehouse Mining Training
Introduction to Sexual Exploitation & Abuse Training
Mini Masters in Digital Marketing & SEO
Power Business Intelligence Training
Presentation Skills Training & Prezi Presentation Training
SPHERE Training & Humanitarianism 1 & 2: Applying Key Principles Training
E-Commerce & Digital Marketing
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