Rojina Almousa
Summary
Dynamic SEO/SEM strategist with 5 years of experience driving over 120 M AED in organic sales for Carrefour and achieving 700% ROIs in traffic for websites.
Experienced in diverse markets including the United States of America, GCC, Egypt, Jordan, Kenya, & Pakistan, fluent in Arabic & English.
Overview
5
5
years of professional experience
Work History
Associate Content Manager
Majid al futtaim - Carrefour UAE
05.2023 - Current
- Performed keyword research using SEO tools such as Google Analytics and SEMrush in order optimize website pages for organic search visibility.
- Collaborated with internal stakeholders to ensure content met brand standards and messaging objectives.
- Managed a team of writers to create original content for websites, blogs, social media posts, emails, and more.
- Conducted research to identify trending topics relevant to the company's target audience.
- Developed and implemented strategies for content creation, optimization, and distribution.
- Edited existing content for accuracy, consistency, grammar, punctuation, spelling and style.
- Created editorial calendars outlining planned content production schedules.
- Ensured all published content adheres to legal requirements such as copyright laws and brand protection policies.
- Communicated regularly with senior management regarding progress updates and results from ongoing initiatives.
- Researched competitors' activities related to their digital presence and provided insights and recommendations based on findings.
SEO and SEM Specialist
Clarity Debt Resolution, Inc
Irvine
11.2023 - Current
- Developed and implemented comprehensive SEM campaigns to drive website traffic and increase conversions, worked on Google campaigns that drove 2000+ leads generating $100,000 in sales in the first quarter.
- Created, optimized, and managed search engine marketing campaigns across multiple search engines.
- Analyzed performance data from Google AdWords, Bing Ads, Yahoo Gemini, and other platforms to identify areas of improvement.
- Performed A and B testing on ad copy to maximize click-through rate.
- Monitored budget pacing and adjusted bids as needed to ensure optimal ROI.
- Conducted keyword research to determine the most effective keywords for SEM campaigns.
- Worked with design team to create attractive and engaging display ads that adhere to brand guidelines.
- Collaborated with content writers and designers to create compelling ad copy and creative assets for SEM campaigns.
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
Head of Marketing Department
upskillable UAE
09.2021 - 02.2023
- Managed a marketing team of four people
- Led paid Marketing campaigns for B2C & B2B website
- Built marketing content strategies
- Managed social media and content calendars
- Utilized marketing automation tools
- Analyzed metrics for better marketing strategies
- Developed customer journeys
- Optimized SEO for all content
- Managed clients and provided translation services.
SEO Content Specialist
7AWI Company
09.2021 - 04.2022
- Responsible for SEO optimization for multiple websites
- Managed monthly content calendars
- Handled Arabic and English content for big clients.
SEO Content Specialist
Bayut UAE
02.2020 - 09.2021
- Improved search engine ranking through professional SEO techniques
- Executed branding strategies
- Prepared social media calendars
- Conducted research and wrote SEO-optimized content.
Bilingual Translator
Express Entry Visa Center
02.2019 - 05.2021
- Translated documents
- Proofread materials
- Interpreted marketing and legal documentation
- Met with clients to understand their needs.
Architecture Intern
Craig Dean Architects
, North Carolina
06.2019 - 08.2019
- Used computer-aided design tools
- Prepared scaled drawings and architectural designs
- Created sketches and computer renderings.
Education
Bachelor of Architectural Engineering -
Hashemite University
01.2019
Skills
- Keyword research & SEO/ASO content creation
- Data analysis & Marketing strategies
- SEM/SEO/ASO Campaign management
- Web analytics tracking
- Design through Adobe Photoshop
- Video editing with Adobe After Effect
- Email campaigns
- Web Analytics
- Marketing automation
- Content Management
Accomplishments
- Drove above AED 120 million from organic traffic with a team of four for Carrefour UAE - Majid Al Futtaim Retail.
- Drove $100,000 sales in the American market for a debt resolution company dealing with top financial institutions such as Americor, JPMCB, and more through Google ads campaigns in Q1.
- I handled clients' PRs from big companies such as LG, Amazon, Foreo, & Ferrero Rocher.
- Wrote countless optimized articles for Bayut.Sa ranked top 10 organically in Google.sa, and led 800% traffic growth in 2 years with Bayut.sa Blog.
- Earned Media advertising & strategies certification by Masar Digital Marketing Agency.
Languages
Arabic
First Language
English
Proficient (C2)
C2
Languages
- English - Fluent
- Arabic - Native
- Japanese - Entry Level
Volunteer Experience
Event volunteer at Anime lovers in Jordan.
References
References available upon request.
Timeline
SEO and SEM Specialist
Clarity Debt Resolution, Inc
11.2023 - Current
Associate Content Manager
Majid al futtaim - Carrefour UAE
05.2023 - Current
Head of Marketing Department
upskillable UAE
09.2021 - 02.2023
SEO Content Specialist
7AWI Company
09.2021 - 04.2022
SEO Content Specialist
Bayut UAE
02.2020 - 09.2021
Architecture Intern
Craig Dean Architects
06.2019 - 08.2019
Bilingual Translator
Express Entry Visa Center
02.2019 - 05.2021
Bachelor of Architectural Engineering -
Hashemite University
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