ROA'A HASAN
Amman
Summary
Marketing professional with 9 years of experience in the financial sector, specializing in strategic campaign development and execution. Proven track record in driving brand awareness and enhancing customer engagement through data-driven insights. Expertise in optimizing marketing efforts to achieve measurable results. Committed to continuous learning and embracing new challenges to foster professional growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Marketing Officer
ProgressSoft Corporation
03.2023 - Current
- Facilitate development of B2B marketing strategies to enhance lead generation and customer acquisition.
- Spearhead award and sponsorship initiatives to elevate global brand credibility.
- Manage comprehensive planning for international marketing events and corporate CSR programs.
- Create data-driven content calendars and social media campaigns aligned with brand voice.
- Execute market research and A/B testing to optimize campaigns and refine product messaging.
- Oversee media collaborations, including press partnerships, interviews, and joint promotional initiatives to strengthen brand visibility.
- Lead partner onboarding marketing support, including enablement materials, co-marketing alignment, and campaign coordination.
- Develop and manage customer success stories, case studies, and reference materials to support sales and partnerships.
Marketing Officer
ProgressSoft Corporation
01.2021 - 02.2023
- Apply for and conduct thorough assessments of reputable industry awards.
- Evaluate sponsorship opportunities and related events that align with the company's objectives.
- Contribute to the planning and execution of global marketing events.
- Assess and manage Corporate Social Responsibility (CSR) initiatives.
- Manage social media channels and prepare monthly content calendars.
- Contribute to lead generation and customer acquisition efforts across marketing channels.
- Conduct thorough market research and A/B analysis to attain valuable marketing insights.
- Monitor and supervise marketing database management.
Marketing Database Coordinator
ProgressSoft Corporation
12.2016 - 01.2021
- Manage and maintain marketing database (thousands of contacts).
- Supervise the status and ROI of marketing-generated leads.
- Lead segmentation and targeting efforts for personalized marketing campaigns.
- Monitor the lifetime value of customers in alignment with sales.
- Create control database groups to optimize key performance indicators across marketing channels.
- Present new marketing opportunities based on identified database insights.
- Contribute to online and offline marketing brainstorming, planning and research efforts.
Relationship Officer, VIP Client’s Relationship Department
National Bank of Abu Dhabi
03.2016 - 09.2016
- Build and maintain strong relationships with property owners, landlords, and vendors.
- Manage and coordinate maintenance and upkeep of bank-owned properties.
- Ensure all property-related activities complied with legal and regulatory standards.
- Address and resolve property-related issues and disputes efficiently.
Business Support Officer, Leasing and NBAD properties
National Bank of Abu Dhabi
04.2015 - 03.2016
- Handle lease renewals for ATMs/CDMs, branches and properties.
- Negotiate terms and resolved issues with landlords.
- Monitor expenses and prepare financial reports.
- Manage lease renewal projects and timelines.
- Negotiate favorable contract terms, achieving cost-effective lease agreements.
Business Support Officer, ATM Channels
National Bank of Abu Dhabi
02.2014 - 04.2015
- Create a feasibility study on the optimal physical placement of ATMs/CDMs.
- Coordinate with the maintenance team for any errors.
- Supervise the status of the machines across the country.
- Track and monitor competitor activities and placements.
- Review screen marketing campaigns in collaboration with graphic designers.
- Ensure all local and international agreements are renewed, and invoices are settled.
Education
B.Sc. - Business Administration, Management & Finance
University of Sharjah
Sharjah, UAE01.2014
High School Diploma - Scientific Stream
Aishah Secondary School
Abu Dhabi, UAESkills
- CRM management
- B2B marketing strategies
- Public relations
- Team collaboration
- Time management
- Effective communication
- Critical thinking
- Analytical skills
- Market research techniques
- Strategic planning
Certification
B2B Marketing: Growth Strategies for Your Organization
Kellogg School of Management, Northwestern University
Feb – Apr 2025 | Credential ID: 140723225
Partnership Marketing
CIM | The Chartered Institute of MarketingCIM | The Chartered Institute of Marketing
Jul 2025
Timeline
Senior Marketing Officer
ProgressSoft Corporation
03.2023 - Current
Marketing Officer
ProgressSoft Corporation
01.2021 - 02.2023
Marketing Database Coordinator
ProgressSoft Corporation
12.2016 - 01.2021
Relationship Officer, VIP Client’s Relationship Department
National Bank of Abu Dhabi
03.2016 - 09.2016
Business Support Officer, Leasing and NBAD properties
National Bank of Abu Dhabi
04.2015 - 03.2016
Business Support Officer, ATM Channels
National Bank of Abu Dhabi
02.2014 - 04.2015
High School Diploma - Scientific Stream
Aishah Secondary School
B.Sc. - Business Administration, Management & Finance
University of Sharjah
Courses
- User Experience
- TOEFL
- Customer Communication