RAED OMAR
Amman,AM
Summary
Over fifteen years of experience across the Middle East in Strategy Development & Implementation, Client Management, Business Development, Brand Development, Market & Consumer Research and Project Management. Skilled at Building Brands & Strategies, Developing Product Portfolios, and Expanding Market Shares across industries (i.e. F&B, Hospitality, Consultancy, Technology and FMCG).
Results-oriented mindset focused on achieving targets for fast paced, hands-on, growth orientated companies. Can relate well with people at all levels and cultures, flexible in heading a team, working as part of a team or individually.
Overview
18
18
years of professional experience
Work History
Franchising Director
Lincoln Holding
12.2019 - Current
- Worked closely with the CEO on investment fundraising process and successfully secured AED 40,000,000 million investment for Lincoln Holding.
- Worked closely with the CEO on developing Lincoln Holding expansion strategy.
- Grew the Franchise Network by signing 5 master franchises agreements and 3 single unit agreements.
- Successfully executed La Serre brand Set-up in line with brand standards, operations, and marketing requirements in 2 new markets (Cairo & Doha) and 3 new territories in UAE.
- Key point of contact to lead, align, develop, and improve the operational and commercial relationships with all franchisees and operators.
- Created a centralized communication department with all internal departments and franchise partners to ensure all brand guideline, operating procedures and the overall brand proposition meet the brand standards.
- Led, and grew the role of 3 key departments (Business Development, Franchise Management and Projects Management) to drive Lincoln Holding business plan growth efforts.
- Headed a Cross Functional Team that performed a thorough diagnostic of all policies, processes and procedures across Lincoln Holding departments & brands (La Serre, Taikun & Distillery), and drove a standardization effort to create new SOPs, Operations Manuals and Franchise Guidelines for the various departments & brands.
- Responsible for key suppliers’ relationship and negotiating annual contracts and long-term partnerships.
Co-Founder – Senior Consultant
Azur Blue Marketing
12.2016 - 11.2019
- Led the establishment of an independent modern-day business & marketing consultancy (branch of Azur Blue Dubai, UAE).
- Developed the business through lead generation.
- Overseeing the entire project lifecycle, from conducting project briefing meetings to crafting tailored solutions and approaches in proposals, designing comprehensive project plans and timelines, to presenting final deliverables to clients.
- Enhanced client success through delivering data-driven strategic consultation across a spectrum of projects, (e.g Market exploration, new product/service evaluation &development, marketing optimization, brand development, operations optimization, service evaluation, new product/concept evaluation).
- Consulted key F&B client (Lincoln Holding) on new long-term strategy and direction for acquiring operational.
- F&B brands in Dubai and expanding their portfolio by creating two additional brands in their portfolio.
- Worked closely with a newly set-up Healthcare Service provider in Texas, US to create USP for their service along with monitoring and optimizing process to help achieve their 12% increase in business.
Director of Research & Development (MENA Region)
Dentsu
08.2014 - 10.2016
- Led the research & development department of the agency in the MENA region.
- Launched and delivered a strategic proprietary research project (Lifestyle, brands & products consumption, media consumption habits) across 8 markets in MENA region and Pakistan.
- Initiated and led the team in the development of a proprietary data reporting automation tool for MENA region that reduced data analysis & reporting time by 30%.
- Increased the usability of Dentsu proprietary media planning and insights generating tools by 40% across the MENA region and Pakistan offices
- Collaborated with consulting and research agencies to deliver 10 ad-hoc and bespoke projects for our clients.
- Built consumer insights using Dentsu proprietary insights and data tools, syndicated and primary research aiding in better strategic media planning
- Responsible for annual department budget planning and selection of media planning & data tools packages to be used across the agency in MENA region.
- Participated and presented in regional & global Thought Leadership conferences, Dentsu global research & Development strategy conferences, Dentsu new markets launching events and internal/external workshops.
- Led and coached the research & development team members.
Research Manager
YouGov Middle East
10.2011 - 12.2013
- Accounts planning and management across Hospitality, FMCG, Technology, Media and Government sectors.
- Managing entire project chain; project briefing meeting, outlining suitable research methodology in proposal, designing recruitment screeners and discussion guides, data analysis and report writing.
- Project planning and management including personal, timelines & budgets across operational units of the project.
- Analyzing research data and insights into actionable findings for key clients.
- Presenting and led workshops to share findings/ create strategies with clients based on research findings.
- Coaching Junior team members on various aspects of research stages (e.g. Proposal writing, project set-up, discussion guide writing, moderation, analysis and report writing).
- Qualitative lead responsible for developing business among the government and banking sectors in the region.
- Generated annual revenue of USD 1.4 million.
Senior Research Executive
Synovate MENA
06.2009 - 09.2011
Research Executive
Kantar MENA
11.2005 - 04.2009
Education
Master’s Degree – MSc - Strategic Project Management
Heriot-Watt University
Dubai, UAE09.2014
Skills
- Analysis & Strategy Development
- Business Development & Client Acquisition
- Clients Servicing & Development
- Brand Development & Management
- Product & Service Development
- Projects Planning & Management
- Qualitative & Quantitative Research
- Budgets, P&L and Expenses Management
- Team Management & Development
- Agreements & Partnerships Negotiations
References
References: Available upon request
Languages
Timeline
Franchising Director
Lincoln Holding
12.2019 - Current
Co-Founder – Senior Consultant
Azur Blue Marketing
12.2016 - 11.2019
Director of Research & Development (MENA Region)
Dentsu
08.2014 - 10.2016
Research Manager
YouGov Middle East
10.2011 - 12.2013
Senior Research Executive
Synovate MENA
06.2009 - 09.2011
Research Executive
Kantar MENA
11.2005 - 04.2009
Master’s Degree – MSc - Strategic Project Management
Heriot-Watt University
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