RA'ED MADANAT

Business Growth Advocate with substantial experience in creating and implementing the marketing strategies in line with overall business objectives whilst, striking balance between longer-term strategic brand building activities, lead generation and nurturing, as well as quick wins to achieve targets. Extensive experience in overseeing overall marketing aspects, including corporate communications (internal and external), branding, product launches/management, digital marketing, lead generation, branding, collateral development, campaign management and product marketing. History of success in empowering brands, including raising awareness and maximizing market share growth by implementing efficient marketing strategies, media mixes, digital, lead generations, media partnerships, and launch campaigns. Highly regarded as a sophisticated Marketing strategist and analytically minded thought leader with 21 years of experience promoting corporate objectives via the definition of brand. Demonstrated ability to implement robust marketing policies to expand customer reach with a positive outlook on business development and growth. Enweaving commitment to establish, evolve, and execute the brand vision and integrated marketing strategy to support business. Proficient in developing highly creative, unorthodox communications action plans to transform vision into results whilst accelerating brands and using numerous marketing platforms.

Marketing fundamentals - Amman, Marketing plan in action - INNOVARA - Amman, Pharmaceutical marketing - INNOVARA - Amman, Insight training (Human behavior) - Lebanon, Perfecting your selling techniques - Lebanon, Managing your territory - U.A.E, Setting you up for coaching standards - Amman, Tailored Leadership training - Amman, Time & priority management - Egypt, Advanced territory management - Lebanon, Negotiation skills - Amman, Situational self-leadership - Amman, Portfolio management and strategic market sector planning - Amman, Multiple product selling - Lebanon, Medical group selling (Presentation skills) - U.A.E, Selling with a clinical paper - Amman, Account management - Amman, Advancing your selling techniques (emotional intelligence & assertiveness) - Amman, Professional selling skills by achieve global training co. - Amman, Lilly selling process - Lebanon, Professional selling skills (AIDINC) held by Johnson & Johnson - U.K, Engagement and accountability training course - Kenya, Effective decision-making process - Kenya, Post patent defense strategy - Amman, Leading Change - Istanbul, Digital marketing - Amman, Available Upon Request

• Blue ocean strategy champion, creating a blue ocean for highly strategic MENA product and reenergizing tail products.
• Part of Six Sigma marketing initiative (White belt).
• Certificate of competence 'Crop protection' (AVCASA training academy/ South Africa).
• Commercial Excellence champion for Middle East business Area.

• Date of Birth: 11/29/78
• Gender: Male
• Nationality: Jordanian
• Marital Status: Married

• General Manager, Ra'ed Madanat Drugstore, Amman, Jordan, 07/01/23, Present, Overseeing daily operations of the business unit or organization such as the production, pricing, sales, or distribution of products., Creating and implementing growth strategies., Setting key performance goals., Hiring key personnel and overseeing training programs., Evaluating and deciding upon investments in equipment, infrastructure, and people., Reviewing financial statements, sales or other performance data to measure productivity., Identifying areas needing cost reduction or process improvement., Directing sales, marketing, or customer service activities.
• Jordan Country Representative Office (CRO) Head & Head of Marketing - Middle East Business Area, Syngenta Agro AG, Amman, Jordan, 06/01/15, 01/31/23, Contribute efforts in reducing CRO's functional costs and operational expenditures through effective financial management, budget planning, and resource optimisation., Drive campaign management initiatives by implementing innovative marketing communications action plans., Supported sound decision-making by interpreting business phenomena and projecting market trends using relevant marketing analytics, insights, and best practices., Maintain brand scope whilst conducting in-depth research on brand and communication, competitive landscape information, pre-sales and post-sales by stimulating innovative marketing communications solutions., Effectively communicate company's messaging to external audiences, corporate communicators, business partners, media, and various agencies, with focus on keeping the company's brand position in competitive environment.
• MENA Marketing Manager, Hikma Pharmaceuticals, Amman, Jordan, 01/01/13, 06/30/15, Leveraged exceptional leadership expertise to oversee team of 10 product managers; 3 in central marketing and 7 in MENA territories, including GCC, LEVANT, EGYPT, TUNISIA, ALGERIA, and MOROCCO., Developed and implemented a strategic marketing plan, pipeline development, and opportunity development in the MENA area., Drove leadership efforts in portfolio growth to include all diseases/disorders in the therapeutic domain of the central nervous system., Launched high quality products via collaboration with all related departments, including R&D, design, registration, operations, and sales., Supported informed decisions about critical business operations by developing 10 Years detailed forecast for new opportunities and pipeline products for MENA region.
• MENA Brand Manager, Hikma Pharmaceuticals, Amman, Jordan, 08/01/10, 01/31/13, Developed and implemented strategic marketing strategy for specified products - LEVANT - and directed execution in territorial markets., Spearheaded marketing for territory-specific products and followed up on the territory-specific product registration plan (new and existing)., Engaged on financing of Territory national conferences, product packaging materials, and scientific support for re-registration.
• Senior Product Specialist, Eli Lilly and Company, 10/01/03, 08/31/10, Implemented and followed up on strategic & tactical plans across heavy activities (local or regional): MGSs, RTDs, and RMCs., Established long term SMART objectives via performance management tool and short-term SMART objectives via territorial plan., Worked with DSM for territorial action plans (retail & tender), maintaining updated plans based on dynamic market requirements.