Summary
Overview
Work history
Education
Skills
Business Trips
Timeline
Generic
OSAMA MOHAMMAD AL-MASHAYEKH

OSAMA MOHAMMAD AL-MASHAYEKH

Jeddah

Summary

Accomplished professional with expertise in achieving targets and extensive product knowledge. Proven ability to adapt to technological advancements and implement modern methods in e-commerce and supply chain management. Committed to continuous learning and self-development, resulting in enhanced sales performance and increased revenue generation.

Overview

31
31
years of professional experience

Work history

Sales manager

Saudi Marketing Company (Farm)
Jeddah
11.2002 - 07.2025
  • Developing the product strategy and handle the most famous brands.
  • Develop sales strategies to maximize revenue generation.
  • Allocate the yearly target for Salesmen, Supervisors, and Area Managers for each area.
  • Responsible for reviewing product data to ensure the sales and marketing teams are kept up to date on new developments.
  • Following up, reading, and analyzing sales reports in order to control the situation by pointing out the weaknesses and the strengths.
  • Following up stock situation in warehouses and showrooms.
  • Following up the problems faced in our showrooms in different branches and contacting the concerned parties until making sure they have been solved.
  • Choose the proper items for our household branches and our supermarkets (FARM).
  • Setting prices that meet customer requirements without sacrificing company revenue and profitability goals.
  • Performing quality assurance before products are released to the market.

Area sales and operations manager

Al Othman Trading Company Ltd.
07.2001 - 10.2002
  • Responsible for marketing and promoting the company’s products and services in addition to the following responsibilities:
  • In charge of all sales activities, department and personnel involved in Sales and Marketing for the Company.
  • Providing leadership to the day‑to‑day operations of the sales department, while maintaining focus on the company’s strategic goals.
  • Directing the department to achieve objectives established in the Company’s Strategic Plan.
  • Coordinating sales operations with all other departments/divisions of the Company.
  • Developing, maintaining, and improving business relations with all customers of the Company.
  • Seeking and targeting new customers and new sales opportunities, initiating action plan to approach and secure new business for the Company.
  • Providing the top Management with monthly sales presentations to monitor and analyze sales performance.
  • Analyzing sales statistics to determine the business growth potential.
  • Establishing performance goals for all Sales Department employees, and monitoring performance on a continual basis.
  • Following up on Market dynamics, trends, and development opportunities.
  • Periodical reporting on progress and results, conducting analysis recommendations.
  • Following strategies implementations and instruction of the top management.
  • Allocate yearly sales targets for salesmen and supervisors for each area.
  • Control the profit and loss throw provided reports per customer.
  • Arranging training courses and coaching the staff.
  • Planning for the new opening stores customers.

Catering manager

Al – Matroud Company
09.1998 - 06.2001
  • Responsible for promoting and marketing the company's products, catering, and supplying big centers in the area.
  • Following up big contracts and tenders such as Aramco, Al Qusaibi, Al Tamimi, Al Naghi, Arabian Food Supply Company.
  • Developing sales and opening new product lines.
  • Makes a contribution to the company’s/divisions strategic direction while ensuring tactical execution at the field and customer level.
  • Carry out market surveys for demand competition and prices.
  • Works closely with key Customers, Suppliers to develop actionable plans to improve satisfaction, sales, profits, and the overall company’s performance and positioning.
  • Works in partnership with Management to maximize 'team' sales and margin opportunities with key customers and partners with Operations and other functions to resolve customer issues and ensure customer satisfaction and company profitability.
  • Understands the competitive landscape; keeps management informed of changing industry dynamics, market conditions, competitive and customer developments.
  • Responsible for overall product sales and margin performance.
  • Maximizes area and team performance through effective recruitment and talent development – benchmarking, motivating, training and coaching.
  • Responsible for performance management; establishes quotas, goals, and objectives based on company priorities; consistent administration and delivery of individual performance reviews.
  • Responsible for the development and execution of competitive sales and marketing strategies designed to secure maximum market potential and customer satisfaction.
  • Allocate yearly targets for salesmen and supervisors, and prepare the annual marketing media plan.
  • Analyze sales results and come up with needed actions by organizing yearly sales conventions for each brand.
  • Evaluating marketing campaigns. Monitoring competitor activity.

Sales Executive

Tantash Information System Group
12.1994 - 08.1998
  • Responsible for promoting and marketing the company's key product.
  • Participating and being directly involved with the top management deciding on the sales policies and work strategies.
  • Based on practical experience and direct involvement in projects, periodical sales forecasting reports are one of the main responsibilities.
  • Monitoring and observing the sales revenues on a quarterly basis and verifying it with the same period of previous years and measuring performance.
  • Introducing new products related to the company's main field of specialty locally and regionally by participating in many exhibitions such as:
  • The American Embassy fair held in 1994,1995,1996, and 1997 – Amman.
  • The Middle East fair for Computer Technology held in 1994, 1995, 1996, and 1997 – Amman.
  • University of Jordan fair for Computers and Electronics in 1995, 1996, and 1997.
  • Phosphate Company, Royal Jordanian, Arab Bank, Central Bank, and many other companies in various fields.
  • Providing sales manager with periodic sales reports.
  • Conducting non‑scheduled site visits to maintain and assure that the work standards and policies have been followed and applied properly.
  • Interacting, contacting, and liaison with clients to ensure their best level of satisfaction.

Education

Bachelor of Computer Science -

University of Jordan
Amman

Skills

  • Target achievement focus
  • Product knowledgeability
  • Communication proficiency
  • Target achievement
  • Direct sales techniques
  • Business development aptitude
  • Brand promotion strategies
  • Market trend awareness
  • Assertive leadership
  • Business development
  • Digital marketing
  • Client acquisition
  • Sales reporting
  • E-Commerce strategies
  • Team Leadership

Business Trips

  • International Canton Fair in Guangzhou - China
  • International Hong Kong Fair - China
  • Emsdetton/ Emsa factories - Germany
  • Messe Frankfurt Ambiente - Germany
  • Doha - Qatar
  • Dubai - UAE
  • Bahrain


Timeline

Sales manager

Saudi Marketing Company (Farm)
11.2002 - 07.2025

Area sales and operations manager

Al Othman Trading Company Ltd.
07.2001 - 10.2002

Catering manager

Al – Matroud Company
09.1998 - 06.2001

Sales Executive

Tantash Information System Group
12.1994 - 08.1998

Bachelor of Computer Science -

University of Jordan

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OSAMA MOHAMMAD AL-MASHAYEKH