Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
28
28
years of professional experience
Work History
Creative Consultant
Jordan Municipal Support Project - NGO
01.2019 - 04.2024
Idea Generation: Coming up with creative concepts and ideas for campaigns, products, or projects
Strategy Development: Formulating creative strategies that align with the NGO objectives and target audience.
Branding Manager
Jordan Aviation - Airline Company
02.2020 - 07.2021
Planned and executed the external rollout of the rebrand across all channels, including website, social media, packaging, advertising, and physical locations
Managed the production of new marketing collateral and promotional materials.
Branding Manager
Zain
10.2015 - 03.2020
Coordinated with internal teams to communicate the new brand vision and values
Conducted workshops and training sessions to ensure all employees understood and could effectively represent the new brand identity.
Senior graphic designer
Y&R Amman
08.2015 - 11.2014
Transformed scripts into visual storyboards, guiding the production team in film, TV, commercials, or any visual project
Analyzed scripts and collaborated with directors
Created detailed storyboards illustrating scenes and actions
Broke down scripts into scenes and key frames
Revised storyboards based on feedback
Used digital tools like Adobe Photoshop and Procreate.
Art Director
Hajjaj Brothers Co
01.2011 - 07.2014
Developed multiple campaign concepts, including visual themes, taglines, and overall art direction
Created mood boards, storyboards, and initial sketches to communicate ideas
Presented concepts to senior management and stakeholders for approval.
Art Director
Abu Mahjoob Production Services
03.2000 - 06.2010
Directed the design team in creating all campaign materials, including digital ads, social media graphics, print ads, billboards, and video content
Ensured all designs were cohesive and aligned with the overall campaign vision and brand guidelines.
Graphic designer
Yafi Design House
01.1996 - 07.2000
Created wireframes and mood boards to establish the visual direction and layout
Presented multiple design concepts to the marketing and product teams for feedback and approval.