Omar Arafat

• Handling the General Trade sales Department , by leading a team of 30+ Sales Reps, & 2 supervisors.
• Managing the department by preparing the monthly targets and follow the sales & route to market process, controlling the Waste & fresh returns from market by reducing the percentages to have healthy and profitable results.
• Increase our market & shelf share, by scanning the area and increase the coverage vertically & horizontally to find the opportunities and turn into improvements.
• Train & Develop the team skills to match with the organization standards and to reflect positively to the department performance.
• Set the Department & team KPI’s and monitoring the performance to ensure achieving all the success points and indicators.
• Re-Route & Re-Structuring the Area , to reach the highest level of coverage and customer satisfaction and to reduce the non-covered areas and customers complaints.

• 2 years project, to establish & develop modern trade department.
• Discover the market & the competitors (prices, market share, activities & Behavior).
• Meet with the retailers to introduce our products and start the listing and registration process.
• Negotiate the BDA terms to start healthy business.
• Recruit Sales Team to handle the market based on specific route plans.
• Prepare Targets & KPIs ( SMART ), and monitor on daily, monthly & quarterly bases.
• Hand over the department by end of the project to the assigned department manager.

• Leading the business in Seven Branches with full commercial and operational teams 300+ that contains (Branch managers, channel Managers, sales supervisors, Sales Reps, Delivery salesperson, Merchandisers, plus operation Team for each branch).
• Set & prepare building blocks for the region Budgets like (Sales budgets, Manpower, expenses, Capex, Credit & collection budgets) Monitoring Stock ordering at branch level, to avoid any over stocks, and extra logistics cost.
• Coordinate with Marketing in preparing & implementing annual plans according to market seasonality.

Follow up and monitoring on Daily sales with Branch Managers to monitor :

• Returns & Exchange, productivity & Assets efficiency in market.
• Collection, over dues & Credit limits, to ensure not exceeding the agreed limits.
• Control expenses by Region at branch level.
• Review Structures & re-Structure by branch level.
• Re-rout and remap the journey cycle plans with coordination with the branch managers, to ensure profitable JCP’s and avoid any lose opportunity.

• Handling all Key Accounts customers in central region, direct dealing with top Key persons at head office level, Hands on (Modern trade, traditional trade, wholesales & other Channels) across the region.
• Leading a team of 3 channel managers and their teams 120+ Employees in deferent grades
• Set Strategic planning – Yearly , to be reviewed at the GM meeting quarterly
• Preparing and negotiating the BDA’s with all customers specially Modern Trade Customers , by presenting our business review for the last period Randomly & set the promotion plans for the coming events
• Coordinate with Marketing Department to take the right decision of ( When & Where ) to use their budget to ensure achieving the company targets & KPI’s
• Coordinate & Support logistics and supply chain with any sales reports that helps in developing the business & reduce losses
• Follow the annual appraisals for all the team , by setting the objectives & targets with each sales manager ( for him & his team )

• Handling the Retail Department for the bottled water, hands on (Modern trade, Traditional Trade & wholesale channels).
• Leading a team of 1 supervisor, 5 sales representatives & 30 delivery trucks (full team).
• Support the Supply chain Dept. by covering the position as (demand & supply planning officer).
• Find and open new potential area’s, Recruit new vans to cover the new areas.
• Prepare the Dept. TGT’s and KPI’s , to ensure achieving the company forecasts and vision.
• Monitor the dept. team performance inside & outside.
• Control receivables & collection, and reduce market over dues

FMCG :

• General Trading Company – HORECA Section supervisor. Amman, Jordan

May 2010 – December2010

Fashion Retail:

• ABC Department Stores – Jordan (2007 – 2010).

Department Manager & Floor supervisor.

• Zara – Jordan (2002 – 2007).

Started as Salesman at Zara, and grow smoothly to be after 7 years Shop Manager (Paul&Pear