

I am a Communications and Media Expert with extensive experience advising government institutions, NGOs, and international organizations on strategic communications, media outreach, and advocacy. Most recently, I worked with Nexus MENA Advisory and Adam Smith International as Communications Advisor to the Jordan Integrity and Anti-Corruption Commission and the National Center for Human Rights.
Key Achievements
• Strategic Communications : Designed and implemented participatory communications strategies, stakeholder engagement plans, and corporate identity frameworks for NGOs and government bodies, including Habaq NGO (with GIZ partnership).
• Government Advisory : Supported ministries and commissions (Justice, Labor, Public Sector Development, Social Development) under USAID's Rule of Law and PFMA projects, developing communication strategies, public messaging, and awareness campaigns.
• Capacity Building : Delivered trainings and on-the-job coaching for government staff and NGO teams in media, communications, and social media best practices.
• Campaign Leadership : Directed national awareness campaigns, including MOJ e-services launch, Civil Execution Department, Public Prosecution Office, and Ministry of Labour's National Employment Charter initiatives.
• Content Development : Produced success stories, case studies, speeches, press releases, newsletters, and digital media materials for donors such as USAID, EU, Mercy Corps, and GIZ, enhancing visibility and funding opportunities.
• Human Rights Advocacy : Led Freedom House's regional program “Torture Never Justified” (funded by SIDA), promoting human rights in Egypt, Tunisia, Algeria, and Jordan through training, documentation, and media outreach.
• Program Experience : Contributed to major international projects including Towards a Democratic Transition in Syria (Euromed Feminist Initiative), Saving Lives, Sustaining Livelihoods (Relief International), and Successful Transition to Education in Jordan I & II (Mercy Corps / U.S. Department of State).
Expertise
• Strategic communications & media planning
• Advocacy campaigns & stakeholder engagement
• Corporate identity & branding
• Technical writing & content development
• Event management & visibility enhancement
• Capacity building & training
MBA Graduate
Under the USAID Public Financial Management and Administration (PFMA) Project:
Under the EU funded Project "“Towards a Democratic Transition in Syria – Syrian Constitution Building with a Gender Perspective” :
Strategic & Program Development
Partner Support & Networking
Communication & Representation
Mercy Corps / U.S. Department of State (BPRM)
Successful Transition to Education in Jordan:
GPA: 85.9%
Initiative-taker
Motivational team leader
Creative problem solving
Communication skills
Interpersonal relations
Delegation
Team player
Ability to work under pressure
High quality service
Financial performance
undefinedHuman Rights Documentation Training
Global Politics Fall School Jordan: Cities in Global Times – Perspectives from the MENA Region and Europe
Human Rights Documentation Training
New (Digital) Media training
Participatory Educational Methodology training for the Non-Formal Education program