Nashwa Bassam Saad

• Manage general trade channel which represents more than 95% of tobacco sellout.
• Responsible for developing and deploying retail channel strategy in Jordan to optimize the coverage and investments.
• Ensure in-market excellence in execution of all programs and initiatives as per defined strategy.
• Execute and manage digital trade program at general trade.
• Establish the route to market team.
• Lead the route to market team by providing clear vision, explain what is expected from the team, and provide support in implementation.
• Ensure proper execution of new product launches.
• Ensure that all programs and activities are in full compliance with local market regulations and PMI marketing code.

• Responsible for commercial activities in Palestinian Authority area for CC & RRP business.
• Built and implemented 360 plan for new product launches and marketing campaigns covering all trade channels and commercial pillars.
• Managed and tracked the commercial budget for PAA market to ensure proper allocation of budget to maximize sales.
• Built a strong relationship with the distributor at PAA market and worked closely with the team to ensure proper market execution of commercial programs and activities.

• Established direct retail infrastructure in Jordan for SFP (Smoke-Free Products) category.
• Successfully opened the first 5 retail touchpoints for IQOS in Jordan.
• Participated in the selection, recruitment, and training of IQOS sales experts in Jordan.
• Deployed and implemented commercial programs and projects at retail channel.
• Responsible for managing stakeholders to implement the best consumer engagement experience.
• Manage channel forecast and budgets.
• Responsible for the implementation of visual merchandising according to the global guidelines, in-store branding and communication.

• Optimized direct coverage and investments at high weighted store.
• Implemented digital trade program at general trade in the assigned territory.
• Ensured proper new product launches market execution in terms of visibility.
• Conducted trade programs to enhance sales fundamentals to increase handling and reduce out of stock within the assigned territory.
• Optimized resources by reallocating investments to high weighted stores.
• Coordinate with consumer engagement team to identify critical areas for promoter deployment and help improve awareness and trial.

• Managed Key accounts channel and passive wholesalers.
• Established retail incentive program at the assigned channels to increase sell-out and marketshare with in the targeted POS's.
• Ensured proper execution for new product launches at key accounts.

• Achieve the business plans that are set by product at the beginning of the year.
• Lead the budget process.
• Achieve volume/market share/profitability targets by product.
• Lead meetings with suppliers and take the first lead in case of negotiation with suppliers.
• Liaises with supplier on the product positioning and ensure that all marketing plans are in line with the positioning of the product.
• Effectively managing stocks maintaining healthy stock levels.
• Set promotional plans.
• Maintain company gross profitability and volume based on set yearly targets
• Conduct regular market visits to all trade channels to ensure proper market execution for promotional campaigns.
• Prepares A&P yearly plan and promotional schedule aliened with the supplier ATL campaigns.
• Prepares A&P budget, discusses it with marketing and sales.
• Thoroughly assess category pricing of all major players.
• Provide the right brand forecast.
• Introduce new product/SKU and develop measures to monitor its performance
• Continuously work on efficient assortment.
• Measures post results of promotional activities.

• Handling Hair Care Professional brands across Kuwait, UAE, KSA, Qatar, and Lebanon
• Responsible for setting the assortment by country
• Set the Business plan by trade channel
• Conducting feasibility study for new brands
• Pricing the products taking into consideration brand positioning, competitors market prices, and profit
• Contacting suppliers to finalize daily business issues.
• Planning training sessions for both the clients and the sales team.
• Setting the annual marketing plan in collaboration with the marketing team
• Discussing the marketing plan with each country, and amending the plan as per the market demand
• Sharing monthly sales reports with the suppliers
• Preparing the ordering reports to ensure proper forecast
• Collecting market feedback and sharing it with the suppliers for better planning.

· Responsible for Health & Beauty and Baby Needs departments at 3 different store formats

· Develop and execute category strategies that align with overall business goals and objectives, this includes defining assortment, pricing, and promotional strategy.

· Build and maintain relationships with key suppliers and vendors to ensure the availability and competitiveness of products within the category.

· Manage the selection of products within the category, ensuring that the assortment is competitive, up-to-date, and meets customer needs.

· Set and adjust pricing strategies within the category to maximize profitability and competitiveness.

· Plan and execute promotional activities, marketing campaigns, and advertising initiatives to drive category sales and awareness.

· Monitor and optimize inventory levels within the category to minimize stockouts, overstock situations, and associated costs.

· Analyse category performance and market trends to make informed decisions and use data-driven insights to continually improve category strategies.

· Collaborate with other departments such as marketing, and operations to ensure smooth execution of category strategies.

· Manage the category budget, ensuring that expenses are within allocated limits and justify expenditures effectively.

· Maintain a productive relationship with suppliers that are mutually beneficial.

· Ensuring right selection, availability, of products in respective category via effective communications and cooperative relationship with suppliers

· Identify the proper assortment per store format and consumer profile.

• Handling the following brands: (Himalaya Herbals, Just for Men, Aram & Hammer, Cybele)
• Delivering the in market sales number within the advertising & promotion budgets agreed with principal
• Providing necessary and critical input to the principal to prepare the annual business – which includes key monthly activities
• Preparing and helping the Marketing & Development Manager in negotiating the key accounts agreements
• Preparing the key accounts full year activity and promotions based on the outlet promotional calendar to be planned in coordination with the principal.
• Timely listing of new products in key accounts.
• Ensuring proper visibility and display in key accounts across all product categories.
• Ensuring that products are merchandized as per the planogram across the outlets
• Closely following up with the sales team on a daily basis on outlet wise achievement to ensure that monthly targets are met.
• Planning and implementing Below the Line initiatives in close coordination with the principal.
• Coordinating with the supplier and vendor to ensure quality & timely delivery of POS material to be produced locally
• Recruitment, selection and management of promoter teams.

• Set the assortment and handle all purchasing for Health and Beauty Department across three different store formats to meet diverse customer needs taking into consideration customer demand, market trends, and financial budgets
• Review current product assortment in each store
• Negotiate discounts, payment terms and introductory offers for products from suppliers
• Plan promotional activities and secure appropriate deals as per the promotional strategy
• Set merchandising guidelines for products display
• Conduct yearly supplier business reviews
• Conduct category reviews
• Implement pricing strategy to ensure efficiency and effectiveness of retail prices
• Monitor the supply chain and manage all ordering and inventory issues.

• Visit potential consumers in different channels such as companies, sports locations, drivers, and universities to introduce them to the drink and its benefits.
• Driving trial among (potential) consumers.
• Educating consumers about product benefits and claims.
• Planning, managing & reporting of all agreed sampling activities with set targets to achieve and complete.
• Support sales function through participating in the National Sales revival program for Red Bull in Jordan. My responsibilities included ensuring implementation of company contracts, ensuring right visibility to increase Red Bull off-take, in addition to monitoring competition and reporting feedback from the market.