MUTASEM SHEHADEH

Establishing and growing RIVERSONG brand in Levant

Mainly focusing on

• Market Penetration and Expansion
• Product Positioning and Pricing
• Sales Strategy and Channel Management
• Brand Awareness and Marketing
• Customer Experience and Feedback
• Operational Efficiency
• Competition Analysis
• Profitability and Revenue Growth

• Developed customized proposals to secure new business opportunities based on specific client requirements and preferences.
• Advising C-level executives and investors on market entry, growth acceleration, and new business line development across MENA markets.
• Structured and launched multi-million-dollar commercial initiatives in automotive, technology, and distribution sectors.
• Structured distribution channel strategies and bulk trading models for regional traders.
• Delivered board-level presentations and investment memorandums for institutional stakeholders.

• Strategic Planning: Leveraged strong understanding of competitive dynamics, customer needs, regulatory impacts, market trajectory, and company capabilities to gain support for strategy development and implementation.
• Business Development: Determined and capitalized on business potential & opportunities to secure profitable business volumes. Devised new business strategy and success team to grow and diversify revenue growth of business units.
• Sales Management: Qualified demand to build strong pipeline generation that lead to real opportunities for sales teams.
• Client Engagement: Implemented consultative sales and business development approach within staff, including developing rapport with new and prospective clients to generate business within repeat & long-term perspective.
• Market Share: Developed regional footprint to extend company’s reach and presence and grow market share.
• New Market Development: Determined, penetrated new markets and industries having product potential, devised market-entry tactics, and built presence within need to grow business.
• Decision-making: Incorporated valuable/actionable insights, oversaw various industry verticals, and assessed market competition to facilitate decision-making.
• Networking / Collaboration: Coordinated with industry leaders and build alliances with various venture businesses to build company’s image and presence within industry.
• Channel Management: Developed new channels for generating sales volume and enhancing regional distribution.
• Market Intelligence: Maintained up-to-date knowledge of all industry trends, customer needs, competitive threats, expansion opportunities, and internal performance.
• P&L Management: Pinpointed and capitalized on untapped business opportunities for optimal revenue growth across regions.

KEY DELIVERABLES

• Shouldered with entire responsibility of spearheading Mobile and Information Technology Division for Samsung Levant, operating in Jordan, Lebanon, Iraq, Syria and Palestine to generate business volume and produce revenues
• Played significant role in handling multiple verticals, including product management, marketing, sales, supply chain and technical line of business for handsets and it
• Displayed financial acumen in handling marketing budget of over 70 M$ and surpassed sales target of 1.3B$ annually
• Recorded significant rise in mobile market share in Jordan to 69%, Lebanon 45%, Iraq 51%, and Syria 55
• Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership
• Liaised with other directors and departmental heads to align operational and sales priorities with total company direction
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

• Determined and capitalized on opportunities for segment expansion by examining market trends and competitive offerings
• Established and handled Field force and Tele sales business in Orange, Jordan, in 2008 and scaled revenue generation from 0.5M$ TO 11M$
• Diversified business by developing new client networks, growing business opportunities and increasing revenue possibilities
• Streamlined call centers from cost centers to revenue-generating entities, 1M$ yearly cost to 200K$ profits/year
• Executed cross-selling concept in call centers in 2011, resulting in a 5.5% rise in yearly sales
• Dexterously steered residential market sales throughout Jordan, including administering retail network of 43 shops and more than 400 employees, with budget of over 6M$
• Executed multiple sales channels and penetration strategies, augmented profitability and prepared pipeline
• Envisioned and prepared Drive-Thru concept in Orange in 2006.

• Played significant role in handing over projects on time and under budget > 90%
• Built the New IT network in CBI in 2000 moving CBI from paper-based mode to electronic mode in 2000
• Established first call center for CBI in 2003
• Executed and led project for moving CBI headquarter to new location with zero business interruption in 2002
• Planned and devised basis of new Loans system in BCI
• Spearheaded project management across Bank's different departments by setting up structured approach and best practice standards, utilizing latest tools and methodologies, which augmented efficiency by 35% based on FTE measurement tools
• Slashed down project costs up to 5% - 11% by rolling out mechanisms for measuring Project development & implementation phases, ensuring plans and objectives of all projects are accomplished within specified time frames and funding parameters.

• Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement.
• Analyzed data and findings to prepare reports detailing systems information.
• Coordinated, managed and implemented auditing projects and prepared for evaluation.
• Interviewed business owners to understand needs and explain audit scope.
• Communicated with auditee staff to obtain necessary information for audits.