MUSTAFA SHWAYAT

• Directed sales and marketing management staff in successful use and development of business plans and strategies.

• Used networking, cold calling, and referrals to identify prospective accounts and generate new leads as distributors in each market.

• Evaluated market data to develop and create business strategies and marketing plans.( Market Size, Market share, Competitors, Prices, CAGR, patients, etc)

• Managed preparation of leaflets, posters, flyers, and brochures, including hard copies and soft copies and oversaw preparation of marketing copy, images, videos, emails and other collateral.

• Cultivated and maintained strategic alliances with key partners and vendors.

• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.

• Managed sales promotions and marketing strategies on major social media sites.

• Analyzed sales and marketing data for improved strategies.

• Suggested innovative ideas to increase sales and improve customer experience.

• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.

• Evaluated and monitored promotional activities to confirm adequate ROI.

• Analyzed and forecasted monthly sales data of existing marketed companies within designated area.

• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.

• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.

• Continually maintained and improved company's reputation and positive image in markets served.

• Recruited and hired experienced contractors to complete projects on time and within budget requirements.

• Considered business demands and customer preferences when developing pricing structures and marketing plans.

• Product selections according to market needs, patent expiration, prices and facility capabilities.

• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Developed creative presentations, trend reports, kitted assets and product data sheets.

• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

• Increased Savvy Products sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.

• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
• Evaluated and monitored promotional activities to confirm adequate return on promotional funds
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff
• Analyzed and forecasted monthly sales data of existing marketed companies within designated area

• Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits
• Created, managed and executed business plan and communicated company vision and objectives to motivate teams
• Establishing CS-INTERPHARM from Scratch in UAE Market.
• Creating Legal and stable situation that enable CS-INTERPHARM to import and export, distribute and sell to health care system in GCC
• Establishing drug Store for CS-INTERPHARM as a sister company that is authorized to register in MOH medicine, medical devices, others
• Establishing agency agreement with, Sanochemia ( Austria ) , Innothera ( France) , Biocodex (France) , Elpen ( Greece) , and GP Pharma ( Spain)
• Adding Medical devices for the company portfolio using relation of partner from CS-Diagnostics, (Elwood , VIVID IMAGING)
• Registering 6 products in MOH and complete submission for another 5
• Building Team that Cover UAE for Sanochemia, CS-INTERPHARM partner for a group of pharmaceuticals in radiology fields (Contrast Media)
• Staffing, Planning, managing the financial issues and investment situation for CS-INTERPHARM.

• Creating 5 basic agency for Safa Store, (HBM- Medical Devices, Appetton,- Weight Gain Milk, Vitamins, Sanochemia – contrast media, Innothera- Pharmaceuticals, Pella Pharma, Pharmaceuticals)
• Building agency units with clear vision to generate business.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
• Performed research to uncover potential target areas, markets and industries
• Identified key products and customers and used data to devise innovative sales and marketing plans enabling dramatic growth

• Designed export strategies to meet project delivery requirements.
• Processed company's import permit and export license processes.
• Developed market development plan for cephalosporin range of products for Algeria.
• Drove operational improvements which resulted in savings and improved profit margins
• Proved successful working within tight deadlines and fast-paced atmosphere

• Met deadlines by proactively managing individual and team tasks and implementing sales and promotion processes
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
• Coordinated with other district managers to actualize strategies for improving performance and growing circulation volumes and sales
• Improved operational standards, personnel and moves

• Analyzed and minimized costs to meet appropriate margin levels.
• Coordinated staff schedules to properly allocate resources and meet business needs.
• Delivered process improvement solutions to achieve organizational objectives and key metric targets.
• Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
• Built constructive employee relationships to maintain workforce engagement, commitment and flexibility.
• Coordinated staff schedules to properly allocate resources and meet business needs
• Analyzed and minimized costs to meet appropriate margin levels
• Communicated best practices among on-site and external personnel to align efforts and goals

• Managed master calendar and scheduled appointments for providers based on optimal patient loads and clinician availability.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Coordinated patient scheduling, check-in, check-out and payments for billing.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Responded to correspondence from insurance companies to verify patient's coverage.
• Used computerized data management systems to organize immense datasets and coordinate care details for large patient bases.
• Recognized trends within territory and industry to create proactive plans.
• Organized paperwork such as charts and reports for office and patient needs.
• Prospected continuously for new potential customers and maintained robust conversion rate.
• Detailing Hospital lines, ( Atrovemt, Combivent, Actylase), Detailing NSAIDS, MOBIC and Consumer Health care line for different specialties.