Years of experience
MUHYE ALDEEN ABU JALLOUD
Amman
Summary
I'm a copywriter with 5+ years of experience turning complex concepts into simple, strategic messages. Whether it's brand storytelling, SEO content, or campaign copy, my writing drives clarity, connection, and conversion.
Overview
5
5
Work History
Copywriter
Xotox Branding Agency
03.2023 - Current
- Write engaging company profiles that capture the unique brand voice and values.
- Collaborating with marketing and design teams to develop and execute successful content for social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Writing and editing copy for blog posts, social media posts, email campaigns, and other marketing collateral, ensuring consistency in brand voice and messaging.
- Developing and implementing a content calendar to ensure timely delivery of high-quality content that resonates with the target audience and supports business goals.
- Conducting research on industry trends, consumer behavior, and competitor strategies to inform content strategy and optimize social media performance.
- Analyzing social media metrics and engagement data to measure campaigns' effectiveness and identify improvement opportunities.
- Utilizing SEO best practices to optimize content for search engines and increase organic traffic to a company website.
Copywriter
OptimalAD1
03.2020 - 03.2023
- Crafted engaging copy for diverse marketing materials while maintaining brand voice.
- Collaborated with teams to develop effective concepts aligned with objectives.
- Researched target audiences and industry trends for tailored messaging.
- Edited and proofread copy for accuracy and clarity.
- Generated innovative ideas for campaigns and promotions.
- Adapted writing style for various platforms and formats.
- Met deadlines and managed multiple projects.
- Contributed to brainstorming and creative sessions.
- Implemented SEO strategies that improved content visibility and led to a 30% uplift in organic traffic within six months.
Website Content Manager / Copywriter – ECommerce &
Compu Jordan
03.2020 - 02.2023
- Searched and gathered product information from online sources, contributing to the upload of 1000+ items to the website.
- Edited and resized more than 900 product images in Photoshop to comply with platform image guidelines- Prepare and edit content to be added to the website.
- Prepared and edited product descriptions and technical content, enhancing clarity and professionalism
- Applied SEO practices that helped improve product visibility, leading to an estimated 35% increase in organic search impressions within four months.
- Created clear and structured product tags, resulting in faster showroom searchability and improving team efficiency by 25% during customer inquiries
Content Writer
Freelancer
11.2017 - 01.2022
- Wrote and edited more than 50 high-quality content under deadline pressure with exciting, captivating, and authentic approach.
- Provided writing support in fast-paced environment for variety of public-facing materials.
Content Organizer and Editor
LNA for Innovation Solutions
01.2018 - 02.2020
- As a meticulous and detail-oriented professional, I have developed a strong proficiency in proofreading and editing content for 20+ curricula to ensure accuracy, clarity, and adherence to established guidelines.
- With a keen eye for grammatical errors, spelling inconsistencies, and overall content coherence, I am well-equipped to contribute to the enhancement of written materials.
Trainee
Al-Nahleh For Educational Consultations
03.2017 - 09.2017
- I have been trained for 6 months, during which I acquired skills of translation in addition to customer reception, working under pressure.
Education
Bachelor's Degree - English Translation
Isra University
Amman, Jordan01.2017
Skills
- Copywriting, editing, and review
- Proofreading
- Social media proficiency
- SEO knowledge
- Content optimization
- Analytical skills
- Project management
- Team contribution
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Copywriter
Xotox Branding Agency
03.2023 - Current
Website Content Manager / Copywriter – ECommerce &
Compu Jordan
03.2020 - 02.2023
Copywriter
OptimalAD1
03.2020 - 03.2023
Content Organizer and Editor
LNA for Innovation Solutions
01.2018 - 02.2020
Content Writer
Freelancer
11.2017 - 01.2022
Trainee
Al-Nahleh For Educational Consultations
03.2017 - 09.2017
Bachelor's Degree - English Translation
Isra University
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