Marwan Hamdan
Performance Marketing Team Leader & Trainer
Amman
Summary
Performance Marketer and Certified Trainer with over 5 years of experience in driving business growth through innovative digital marketing strategies. Proven track record of enhancing online customer experience and executing successful B2C and B2B marketing campaigns. Adept at leveraging data analytics to optimize marketing efforts and improve ROI. Experienced in training and mentoring teams to achieve high performance. Successfully trained over 300 startups and business owners on digital marketing best practices, campaign creation, content creation, and the use of AI tools.
Overview
5
5
years of professional experience
2021
2021
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Performance Marketing Team Leader
Masar Digital Marketing
01.2025 - Current
- Lead and manage a high-performing team by setting clear goals, monitoring KPIs, and fostering a collaborative and results-driven culture.
- Develop and implement performance-focused strategies to optimize digital marketing campaigns and drive business growth.
- Utilize advanced analytics tools to evaluate campaign performance, generate actionable insights, and improve ROI across multiple channels.
- Train and mentor team members on digital marketing best practices, emerging tools, and AI-driven strategies to enhance their skills and productivity.
- Collaborate with cross-functional teams and stakeholders to align marketing initiatives with organizational objectives and present performance insights.
- Identify process improvements, integrate automation technologies, and stay updated on market trends to maintain an innovative edge in digital marketing.
Digital Marketing Trainer
Masar Digital Marketing
06.2023 - Current
- Trained over 300 startups and business owners on best practices for creating successful digital marketing campaigns and content creation
- Conducted workshops and seminars on the effective use of AI tools in digital marketing
- Developed training materials and resources to facilitate learning and application of digital marketing strategies
- Received positive feedback from participants, with many reporting significant improvements in their marketing efforts and business growth
Senior Performance Executive
Masar Digital Marketing
01.2023 - 12.2024
- Lead the development and execution of digital marketing strategies to increase brand awareness and drive revenue growth
- Develop comprehensive media plans aimed at driving lead generation and maximizing ROI
- Manage and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and content marketing
- Utilize data analytics tools to track, measure, and report on the performance of digital marketing campaigns, identifying areas for improvement
- Collaborate with cross-functional teams to create cohesive marketing initiatives that align with business goals
- Train and mentor junior marketers and new team members, ensuring they are up-to-date with the latest digital marketing trends and tools
- Conducted regular meetings with team to discuss issues, concerns and updates
Digital Marketing Officer
Masar Digital Marketing
07.2020 - 01.2023
- Developed and implemented digital marketing campaigns to promote products and services
- Conducted market research to identify trends and insights, optimizing marketing strategies accordingly
- Managed social media accounts, growing follower base and enhancing engagement rates
- Created content plans for digital media
- Created and distributed engaging content across various digital platforms, driving customer engagement and retention
Education
Bachelor of Science - Marketing And Communications
Yarmouk University
Skills
- Digital Marketing Strategy
- SEO/SEM
- Social Media Marketing
- Content Marketing
- Data Analytics
- Google Analytics
- Google Campaign Management
- AI Tools in Marketing
- Training and Development
- Flexible and Adaptable
- Excellent Communication Skills
- Teamwork and Leadership Abilities
- Presentation Skills
- Fast Learner
Certification
Online Certification: E-Marketing Paid Campaign Management, EDRAAK
Accomplishments
- Dean's List
- Recognized as Employee of the Year for outstanding performance in 2022.
- Successfully trained over 300 startups and business owners, enhancing their digital marketing capabilities and business outcomes.
Timeline
Performance Marketing Team Leader
Masar Digital Marketing
01.2025 - Current
Training Of Trainers (TOT)
05-2024
Digital Marketing Trainer
Masar Digital Marketing
06.2023 - Current
Senior Performance Executive
Masar Digital Marketing
01.2023 - 12.2024
Marketing Funnels Course
11-2022
Google Analytics Certified, Google
09-2022
Advanced Digital Marketing
10-2020
Online Certification: E-Marketing Paid Campaign Management, EDRAAK
07-2020
Digital Marketing Officer
Masar Digital Marketing
07.2020 - 01.2023
Bachelor of Science - Marketing And Communications
Yarmouk University
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