Summary
Overview
Work history
Education
Skills
Certification
Extra-Curricular Activities
References,
Timeline
Generic
Manal Saif

Manal Saif

Business Development Manager
Riyadh,KSA

Summary

  • Jordanian from a Saudi mother
  • manal.m.saif@gmail.com
  • +966 557 328 629

Retail professional with expertise in enhancing customer experience and driving sales growth. Proficient in visual merchandising, customer service, and team leadership to optimize store performance. Demonstrated ability to thrive in fast-paced environments and implement strategies that increase revenue and brand awareness based on business needs.

Overview

8
8
years of professional experience
6
6

Different Industries

1
1

Fashion Retail

2
2

FMCG

3
3

F&B

4
4

NGO's

5
5

Arts, Events & Exhibitions

6
6

Constructions & Fit out

Work history

Business Development Manager

Alpha Plus+
Riyadh, Saudi Arabia
01.2025 - Current
  • Conducted market research to identify potential business opportunities.
  • Streamlined processes to improve overall efficiency.
  • Implemented marketing initiatives for greater brand visibility.
  • Fostered client relationships, leading to increased brand loyalty.
  • Identified market trends, resulting in enhanced product offerings.
  • Led cross-functional teams to deliver complex projects on time and budget.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
  • Worked closely across departments to implement latest findings from data and analytics.
  • Enhanced brand awareness by devising creative promotional activities.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Oversaw development and execution of multi-channel marketing campaigns to drive growth.

Project Manager

Al Munajem for entertainment '' Woosh Business -B2B''
Riyadh, KSA
06.2024 - 12.2024
  • Plan and Develop the Project Idea.
  • Create and Lead the Team.
  • Monitor Project Progress and Set Deadlines.
  • Solve Issues That Arise.
  • Budget management.
  • Ensure Stakeholder Satisfaction.
  • Evaluate Project Performance.
  • Building marketing strategies and campaigns.
  • Tracking and monitoring marketing campaigns.
  • Collecting feedback from customers.
  • Creating a strong and dependable brand.
  • Introducing Woosh business services.
  • Delivering value to the customers and leads.
  • Boosting company sales.
  • Content creation.
  • Marketing Automation, ''Odoo''.

Account Manager

Al Nahda Society NGO's
Riyadh, KSA
01.2024 - 05.2024
  • Develop positive relationships with clients. (Boeing - L'Oreal - McKinsey- Accenture-Benefit - Caterpillar…etc)
  • Develop new business with existing clients and/or identify areas of improvement to meet goals.
  • Forecast and track key account metrics.
  • Negotiate contracts and close agreements to maximize profits.
  • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors.
  • Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
  • Reporting internally and externally.

Business Relationship Specialist

Fashion District - WE CRE8
Riyadh, KSA
05.2022 - 12.2023
  • B2B Collaborations & Partnerships.
  • Foster and manage collaborations with designers, curating events, and hosting opportunities to promote WECRE8's vision.
  • Spearhead corporate gifting sales strategies for major country events and festivals.
  • Explore and solidify partnerships with universities teaching design, driving academic and industry collaborations.
  • B2B collaboration with Nintendo - Customized Merchants.
  • Collaboration with Fashion Commission SWAP SHOP event.
  • Collaboration with Freaks of Nature event.
  • Actively integrate WECRE8 into diverse community platforms, including corporate circles, educational institutions, and social responsibility events, such as CSR Program - Internship Program with Princess Nora university -Faculty of Fashion & Textile design.
  • Position WECRE8 as the go-to brand for designer collaborations and trendsetting initiatives.
  • Build and maintain relationships with key community stakeholders to reinforce WECRE8's presence and influence.
  • Lead the organization, promotion, and execution of all WECRE8 collaborative events based on the Marketing calendar.
  • Liaise with event partners, vendors, and stakeholders to ensure smooth event operations and meet set objectives.

E-Commercial & Digital Marketeer

Fashion District - WE CRE8
Riyadh, KSA
05.2022 - 12.2023
  • Driving the sales performance of the e-commerce platform.
  • Managing and executing promotional campaigns.
  • Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.
  • Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments.
  • Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.
  • Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
  • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
  • Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Reviewing and optimizing the design and content of all online assets including the company website, social media and mobile app.
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Working on Search Engine Optimization and app store optimization.
  • Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement.
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

Merchandising Supervisor - FMCG ''Trade Marketing''

Arla Foods
Riyadh, KSA
09.2020 - 05.2022
  • Achieving Merchandise KPI's (SOS, Planogram, 2ndry Displays, FEFO).
  • Trained, mentored & oversaw team members to drive performance & sales excellence.
  • Managed aesthetically pleasing displays to showcase company products & increase sales.
  • Highlighted Products and trends to move stock.
  • Reorganized store displays to match updated Planograms.
  • Enhanced overall store appearance by applying careful consideration to product and display.
  • Creative displays to promote/highlight products in alignment with corporate sales and objectives.
  • Utilized both upselling and down selling strategies to maximize profits.
  • Educating, Training & Leading Staff, Negotiation, business planning.
  • Develop merchandise & Sales strategy to efficiently move overstock.
  • Align/Communicate with internal and external departments, agencies with common work to & for follow ups.

Assistant Merchandising - High end & Luxury Fashion Retail

HARVEY NICHOLS RIYADH | ALFA INTERNATIONAL LIMITED CO.
Riyadh, KSA
10.2017 - 09.2020
  • Preform tasks that keeps the merchandise and buying department operating smoothly.
  • Keep taps on info s coming in from all directions and enter it into the computer system.
  • Monitor Shipments, note pricing, spell out Vendor terms, file artwork, process invoices and P.O s and ensure delivery within time frame.
  • Analyzing Merchandise Performance.
  • Spreadsheets - documents, often created using Microsoft Excel, that detail order figures in an easy-to-read format + translate foreign documents.
  • Used for inputting and up-keeping data, email correspondence, writing reports.
  • Dealing with contracts, by providing the needed documents between the company and the client.
  • Managing, training staff.
  • Organizer and event coordinator of Ramadan Caravan 2018/2019 | Organizer at the Fashion forward/19 | Organizer at the Bassam Fattouh Makeup Master class 2019 | Organizer at the Arab Fashion Week 2019.

Education

Bachelor's degree - Fashion & Textile Design

PRINCESS NORA BINT ABDULRAHMAN UNIVERSITY
Riyadh, KSA
01.2012 - 01.2017

Skills

  • Interpersonal Communication
  • Leadership

Analytical Skills

  • SAP
  • Odoo
  • Microsoft office
  • Asana
  • Sealor Online Dashboard
  • Retail Pro
  • Navision
  • Manage Engin- Help Desk
  • Success Factor
  • Google Analysis

Certification

  • PMI® Authorized PMP® Exam Prep Certification Program
    Project Management Institute (PMI) – Youth Learning, November 2024
  • Professional Trainer Diploma
    European Business Center for Training & Development, Dubai
    KHDA Certified | 60 Training Hours | May 2024
  • E3 – Customer Experience Conference & Customer Service Foundation Workshop
    June 2022 | Riyadh, KSA
  • CBPTM Certification
    (Sales, Customer Service, Business Etiquette, Business Communication & Leadership)
    IBTA – Al Khaleej Training Institute, Oct–Dec 2019 | Riyadh, KSA
  • SAP Training
    Alfa International Limited Co., Feb 2018 | Riyadh, KSA
  • European Fashion Design Seminar
    Presented by the European Union at the Belgium Embassy, May 2017 | Riyadh, KSA
  • Workshop: Principles of Islamic Architectural Arts & Design
    Presented by the Prince’s School of Traditional Arts (London),
    Almullem Mohamed Bin Laden Foundation & Saudi Heritage Preservation Society
    April 2017 | Riyadh, KSA
  • E-marketing Workshop
    U.S. Embassy & Saudi Association for Design & Art, March 2017 | Riyadh, KSA

Internships:

  • Al Abdulkarim & Co — June–July 2016 | Riyadh, KSA
  • Alshaya Co — May–June 2016 | Riyadh, KSA
  • Apparel Group — May 2016 | Riyadh, KSA

Extra-Curricular Activities

Visual Merchandiser during Riyadh Season, Nintendo at BLVRD, 11/01/23 - 12/01/23 


Content Ambassador, Assigned by Arla Global HR, 2020 - 2022, Helsinki, Finland 


Contributor in book 'Arabic 1' by Michigan State University, 2017, East Lansing, Michigan, 

USA 


Aramco - Volunteered at Ithra knowledge festival. (07/ 2014 — 08/ 2014) Riyadh, KSA.


FOX GROUP— AL Abdulkarim Co (2016) Riyadh, KSA.  

FOX GROUP— AI Hokair Group (2016) Riyadh, KSA.  


References,

Upon Request.

Timeline

Business Development Manager

Alpha Plus+
01.2025 - Current

Project Manager

Al Munajem for entertainment '' Woosh Business -B2B''
06.2024 - 12.2024

Account Manager

Al Nahda Society NGO's
01.2024 - 05.2024

Business Relationship Specialist

Fashion District - WE CRE8
05.2022 - 12.2023

E-Commercial & Digital Marketeer

Fashion District - WE CRE8
05.2022 - 12.2023

Merchandising Supervisor - FMCG ''Trade Marketing''

Arla Foods
09.2020 - 05.2022

Assistant Merchandising - High end & Luxury Fashion Retail

HARVEY NICHOLS RIYADH | ALFA INTERNATIONAL LIMITED CO.
10.2017 - 09.2020

Bachelor's degree - Fashion & Textile Design

PRINCESS NORA BINT ABDULRAHMAN UNIVERSITY
01.2012 - 01.2017

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Manal SaifBusiness Development Manager