Malek Majdlawe
Marketing Manager | Brand & Digital Growth Lead | Paid Advertising, ROI, ROAS | MENA & Gulf Markets
Amman,AM
Summary
Dynamic Marketing and Brand Manager with over 7 years of experience driving digital growth and performance-led advertising across Jordan, Palestine, Saudi Arabia, and the Gulf region. Proven expertise in building and leading digital marketing departments from inception, effectively managing budgets exceeding $250,000 while consistently achieving a return on ad spend (ROAS) of 3x or higher. Specialized in harmonizing brand positioning with digital strategy and sales performance through data-driven campaigns, KPI tracking, and ROI-focused decision-making. A solid foundation in accounting enhances a strong financial mindset that informs strategic marketing execution and fosters sustainable growth.
Overview
9
9
years of professional experience
Work History
Marketing Consultant | Project-Based Brand & Digital Growth
Self-Employed / Project-Based
01.2021 - Current
- Deliver project-based marketing and brand development solutions for businesses across Jordan and Gulf markets.
- Build digital marketing roadmaps from brand positioning to market penetration.
- Design and execute high-conversion paid advertising campaigns.
- Analyze KPIs, ROI, and ROAS to optimize performance and scale results.
- Support businesses in launching and growing their online presence.
Brand Growth & Digital Marketing Lead
Inspiration Flow
06.2025 - 12.2025
- Lead marketing strategy, brand growth, and project-based digital marketing initiatives, delivering measurable ROI through data-driven campaigns and scalable growth frameworks.
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
- Promoted positive user engagement through careful assessment of ad relevance and suitability for targeted audiences.
- Demonstrated adaptability in adjusting review methods according to evolving company policies or changes in advertising landscape.
Brand Manager & Head of Digital Growth
Alsahab for Cosmetics
06.2024 - 07.2025
- Led brand management and digital growth initiatives at Alsahab for Cosmetics, with a core focus on building a fully integrated in-house social media and digital marketing function.
- Established the complete digital growth department from the ground up, including strategy, content, design, advertising workflows, and performance tracking.
- Developed and executed brand positioning and digital presence strategies to strengthen market visibility and brand consistency across platforms.
- Built and managed a cross-functional team covering content creation, graphic design, social media execution, and advertising support.
- Implemented structured processes for content planning, campaign execution, and performance optimization to support scalable brand growth.
- Led digital campaigns aimed at increasing brand awareness, engagement, and market presence across key platforms.
- Worked closely with internal stakeholders to align branding, marketing objectives, and growth priorities.
- This role resulted in a strong, sustainable digital foundation that enhanced brand visibility and supported long-term growth across multiple cosmetic brands.
Founder | Brand & Performance Marketing – Marlee
Marlee Products
01.2021 - 01.2023
- Founder and performance-focused marketer behind Marlee, a brand built from the ground up with a strong emphasis on growth, systems, and sales readiness.
- Through Marlee, I led the development of a complete brand ecosystem — from positioning and digital presence to performance-driven advertising and conversion-focused content.
- Marketing here moved from theory into real accountability, where decisions were measured by results, ROI, and scalability.
- I built and managed a full operational team covering design, content creation, and advertising support, while establishing structured workflows for content production, campaign execution, and lead follow-up.
- Marlee was developed with a sales-ready mindset, supported by a full content library, optimized funnels, and continuous testing across Meta and Google platforms.
- Today, I continue to apply this experience to help brands and service-based businesses grow through Meta Ads, Google Ads, and performance marketing strategies — grounded in real execution, not theory.
- Open to collaborations and serious growth-focused projects.
- Instagram – Marlee
- Https://www.instagram.com/marleeproducts/
Marketing Specialist
Academy for Gulf Students' Medical
01.2017 - 01.2021
- Worked in an academic institution serving students from the Gulf region, with responsibilities spanning student recruitment, marketing support, and communication strategy.
- Contributed to promoting academic programs through direct communication, digital channels, and referral-based outreach.
- Supported enrollment growth by assisting in lead follow-up, student inquiries handling, and conversion of prospects into registered students.
- Participated in shaping messaging and positioning of educational services to align with market demand and student expectations.
- Coordinated with internal teams to ensure consistent communication across marketing and registration touchpoints.
- Monitored student engagement and feedback to support continuous improvement of outreach and visibility efforts.
- This role developed a solid foundation in marketing fundamentals, acquisition funnels, audience communication, and service-based growth.
Education
Bachelor's degree - Accounting
Al Ahliyya Amman University
01.2017
Skills
Brand marketing
Analyzing data
Product marketing
Business planning
Campaign development
Digital marketing awareness
Social media
Client consulting
Social media management
Timeline
Brand Growth & Digital Marketing Lead
Inspiration Flow
06.2025 - 12.2025
Brand Manager & Head of Digital Growth
Alsahab for Cosmetics
06.2024 - 07.2025
Marketing Consultant | Project-Based Brand & Digital Growth
Self-Employed / Project-Based
01.2021 - Current
Founder | Brand & Performance Marketing – Marlee
Marlee Products
01.2021 - 01.2023
Marketing Specialist
Academy for Gulf Students' Medical
01.2017 - 01.2021
Bachelor's degree - Accounting
Al Ahliyya Amman University