Mahmoud Radaideh
Chief Commercial Officer | Board Advisor | Real Estate Development Leader
Dubai
Summary
Visionary C-level executive with over 20 years of leadership experience driving commercial growth, real estate development, and organizational transformation across the MENA region. Proven success in spearheading multi-billion-dirham property launches, optimizing P&L, and scaling developer operations. Recognized for strategic leadership with top-tier firms including DAMAC, ARADA, and SAMANA. Deep expertise in market expansion, investment advisory, brand positioning, and sales transformation.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Co-Founder & CEO
ALCA ROYAL INVESTMENT
01.2022 - Current
- Co-founded and lead a multi-sector investment company with a wide umbrella of operations across strategic industries in the UAE and broader region. Responsible for group-level leadership, investment structuring, and operational oversight of diversified verticals.
- Key Responsibilities:
- Oversight and management of investments in:
- Retail Trade Enterprises
- Energy Enterprises
- Tourism Enterprises
- Educational Enterprises
- Outer Space Investment Initiatives
- Natural Gas & Oil Projects
- Industrial Enterprises
- Agricultural Enterprises
- Healthcare Development
- Sports Investment Development
- Commercial Enterprises
- Water Infrastructure & Development
- Strategic planning, fund allocation and business modeling for high-yield ventures.
- Building JV partnerships, operational frameworks, and governance systems across sectors.
- Leading commercial negotiations, feasibility studies, and market entry strategies.
Independent Consultant / Board Advisor
Self-Employed
01.2021 - Current
- Appointed as General Manager at SAMANA Developers, where I oversaw commercial operations, broker relations, and led aggressive market expansion, driving the brand into Dubai’s top 10 developers.
- Served as Chief Operating Officer at Qube Development, leading cross-functional execution from project planning to marketing, sales, and operational delivery.
- Served as Consultant for real estate initiatives at Hills Advertising Group, working on synchronizing the marketing strategies of developers with outdoor advertising, and building joint ventures with master developers to integrate marketing infrastructure and urban planning into their communities.
- Advised on project feasibility, land acquisition, funding models, and go-to-market strategies across multiple developments.
- Supported full company build-outs and restructurings, helping launch new developers and reposition existing ones for revenue growth and brand expansion.
- Facilitated strategic partnerships with investors, landowners, and consultants across the GCC.
- Mentored leadership teams and ensured alignment between operational execution and long-term business vision.
Board Advisor and Managing Director
Black Ires
07.2018 - Current
- Launched and positioned the company as a trusted partner for developers, investors, and private clients.
- Oversaw sales, marketing, and P&L; implemented cost optimization initiatives to boost profitability.
- Built and scaled investment portfolios, driving double-digit revenue growth year-over-year.
- Conducted market research and developed pricing strategies.
Consultant to the CEO / Board
Knowledge Economic City (KEC)
02.2020 - 09.2020
- Chaired internal workshops across design, investment, finance, and sales teams to craft scope of new developments.
- Functioned as acting Deputy CEO across multiple departments including sales, CRM, marketing, and FM.
- Initiated board-level reforms and aligned executive vision with long-term growth and governance.
- Re-engineered KEC’s commercial and organizational strategy to unlock sales of their full inventory and reposition the company’s development roadmap.
- Prepared and initiated plans for three mega mixed-use projects valued at several billion SAR, collaborating with top-tier consultants and aligning with Vision 2030 goals.
- Contract Role
Vice President, Commercial
ARADA
01.2017 - 06.2018
- Founding team member responsible for building ARADA from scratch, including developing the brand identity, logo, and full commercial strategy.
- Instrumental in identifying the right land, structuring the joint venture between Basma Group and KBW Group, which directly led to the creation of ARADA as a developer.
- Built the first ARADA Sales Center and established core departments including Sales, Marketing, CRM, Product, Operations, Projects, Design, Engineering, and Broker Relations.
- Defined the company’s mission, vision, and product strategy, ensuring alignment with market demand and investor appetite.
- Recruited and structured high-performing sales and marketing teams, driving initial project sales worth billions of dirhams.
- Launched Nasma Residences and Al Jada, achieving major sales milestones and establishing ARADA’s brand presence in the UAE market.
Director of Sales
DAMAC Properties
04.2013 - 02.2016
- Recruited and built international sales teams (consultants, managers) from the ground up.
- Developed regional and international sales channels and incentive structures.
- Drove revenue through innovative go-to-market strategies and investor engagement.
Various Roles in Insurance & Hospitality
01.2003 - 01.2012
- Held executive and managerial roles in business development, sales, and operations.
- Companies included: Middle East Insurance, Al-Nisr Al-Arabi, Jabr & Co., InterContinental Hotel, Le Méridien.
Education
Bachelor's Degree - Applied Science Major English for Special Purposes
Jordan University of Science & Technology
01.2002 - 01.2006
Electrical Engineering Studies
Jordan University of Science & Technology
01.2000 - 01.2002
Skills
- Commercial Strategy & Execution
- Real Estate Development (Residential, Mixed-use, Plots)
- Business Transformation & Restructuring
- P&L Optimization & Cost Leadership
- Investment Advisory & Feasibility
Timeline
Co-Founder & CEO
ALCA ROYAL INVESTMENT
01.2022 - Current
Independent Consultant / Board Advisor
Self-Employed
01.2021 - Current
Consultant to the CEO / Board
Knowledge Economic City (KEC)
02.2020 - 09.2020
Board Advisor and Managing Director
Black Ires
07.2018 - Current
Vice President, Commercial
ARADA
01.2017 - 06.2018
Director of Sales
DAMAC Properties
04.2013 - 02.2016
Various Roles in Insurance & Hospitality
01.2003 - 01.2012
Bachelor's Degree - Applied Science Major English for Special Purposes
Jordan University of Science & Technology
01.2002 - 01.2006
Electrical Engineering Studies
Jordan University of Science & Technology
01.2000 - 01.2002
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