Maha Kansel

As the Manager for Dirinco group companies, I take full responsibility for strategic planning and execution across multiple business functions, including product development, operations, manufacturing, quality, regulatory compliance, sales, marketing, and P&L management. I specialize in:

• Leadership in Strategic Planning: Driving company-wide planning and development strategies to promote growth, foster new business opportunities, and spearhead product innovations that boost revenue.
• Operational and Regulatory Expertise: Leading regulatory transitions, including the successful transfer from MDD to MDR, while ensuring compliance with MDR (Medical Device Regulation), GMP (Good Manufacturing Practices), and GDP (Good Distribution Practices). I maintain a robust Quality Management System (QMS) and manage pharmaceutical registrations to meet industry standards.
• Financial and Process Optimization: Maximizing profitability through optimized operational procedures, budget management, and cost-cutting initiatives that have led to significant revenue increases and expense reductions.
• Contract Negotiation and Execution: Skilled in negotiating critical agreements, such as CMO, supply, distribution, and quality/technical contracts, ensuring beneficial terms for the company.
• Sales Leadership: Managing direct sales in the BeNeLux region (B2C) and global distribution through 40+ partners (B2B), leveraging deep knowledge of market access and regulatory frameworks to expand market territories.
• Marketing and Innovation: Collaborating on marketing strategies, promoting creativity, and driving innovative approaches to market penetration and brand growth.
• Human Resource Development: Empowering talent development and leadership growth within the company, fostering a culture of continuous improvement.
• Systems and Compliance Management: Overseeing policy updates, optimizing ERP and CRM systems, and ensuring compliance with local and international regulations.

• Coordinated and aligned business activities with board members, staff, and other company officials to support strategic objectives.
• Developed and implemented a growth strategy focused on delivering high-quality products, achieving financial goals, and enhancing customer satisfaction.
• Conducted market research to identify new opportunities and cutting-edge technologies, driving innovation and market expansion
• Led negotiations with suppliers and managed contracts to secure advantageous deals and partnerships.
• Directed procurement programs and managed the hiring of contractors to support the expansion of new business locations.
• Controlled budgets and monitored expenses to ensure financial efficiency and cost management.

As a key leader for LivaNova team, I successfully developed and implemented strategic marketing tactics based on a deep understanding of the market. My skills include:

• Marketing Strategy Development: Leveraged in-depth market insights to craft effective marketing strategies, ensuring alignment with both local and international market trends.
• Operations and Product Management: Oversaw all aspects of the company’s expanding operations, driving product success and ensuring seamless market entry.
• Talent Recruitment and Team Leadership: Recruited top talent to build high-performing sales and marketing teams, both locally and internationally, fostering market growth through expertise and collaboration.
• Market Research and Analysis: Conducted extensive research to gather market intelligence and identify growth opportunities, driving informed business decisions.
• Sales and Marketing Team Development: Built and trained sales and marketing teams, providing hands-on training for healthcare professionals (HCPs) and delivering lectures on product knowledge.
• Strategic Collaboration: Worked closely with leadership to develop effective strategies for product line rollouts, ensuring alignment with company objectives and market needs.
• Performance Tracking and Reporting: Synthesized detailed reports on monthly, quarterly, and annual performance, providing actionable insights for continued business growth.
• Client Relationship Building: Networked effectively with clients to develop strong professional relationships, enhancing customer loyalty and long-term business partnerships.
• Budget and Deadline Management: Ensured all projects were completed within budget and deadlines, demonstrating strong financial oversight and operational efficiency.

• Clinical Data Expertise: Stayed updated with the latest clinical data from the company, ensuring I was well-prepared to interpret, present, and discuss it effectively with healthcare professionals during presentations.
• Competitive Analysis: Monitored competitor activities and product offerings, using insights to develop strategic responses and enhance our market position.
• Strategic Networking: Created opportunities to engage with key contacts in the medical and healthcare sectors, building relationships that drove business growth.
• Healthcare Industry Knowledge: Maintained a thorough understanding of health services in specific areas, staying informed on developments to align company strategies with market needs.
• Market Research and Product Strategy: Identified customer needs through targeted market research, recommending adjustments to product lines and packaging based on market demands and new product ideas.
• Sales Strategy Development: Collaborated with the sales director to develop product sales strategies, aimed at increasing market share and meeting business objectives.