Lana Shwiat

Sales Roles:

• Develop and execute strategic sales plans to achieve revenue targets and expand market share of Abbott Diagnostics Core Instruments in Jordan.
• Prepare and deliver compelling sales proposals and contract negotiations.
• Prepare detailed sales reports and forecasts for management review.
• Identify and qualify new sales opportunities through
  prospecting and networking activities.
• Participate in trade shows, conferences, and industry events to promote products.
  

Application Roles:

• Provide expert technical support and application guidance to customers using Abbott Diagnostics platforms (ARCHITECT ci, Alinity ci, CD RUBY, .. etc).
• Perform needed PM and Software Updates for all Abbott Diagnostics Platforms available in the market.
• Collaborate with engineering and product teams to customize solutions for client applications.
• Coordinate with internal teams to ensure timely delivery and customer satisfaction.
• Stay updated on industry trends, competitor activities, and emerging market opportunities.

Sales Roles:

• Developed and maintained strong relationships with key clients, resulting in repeat business and referrals.
• Identified new business opportunities and helped increase sales revenue
• Build long-term relationships with the end users in the assigned territory by meeting customer needs.
• Promoting Solutions in the fields of Biochemistry (Special Chemistry), Immunology, Hematology and Molecular (Real-time PCR).
• Develop and execute Key account plans in coordination with the sales manager.
• Follow up with end users and/or concerned departments to generate RFQs.
• Actively engage in the price negotiation process with the procurement departments for direct opportunities.

Application Roles:

• Installation of Special Chemistry tests on the common Chemistry Analyzers in the market, such as: ROCHE COBAS Modules, BECKMAN COULTER, ABBOT, SIEMENS ATELLICA. with good knowledge of these platforms.
• Installation of Real-time PCR Kits on various Thermocyclers available in the market, such as: RotorGene, QuantStudio, Biorad CFX96, ROCHE LIGHTCYCLER, etc. covering Genetic, Viral and bacterial diseases.
• Determines technical solutions per product and customer specifications.
• Led technical discussions and demonstrations to showcase product capabilities to potential customers.
• Diagnoses and resolves technical issues (parameters, calibration and quality control).
• Develops and delivers product training to end users as well as supporting field associates (sales and service).
• Attend internal or external meetings related to the product portfolio.
• Develop and support customers regarding External Quality Control.

• Trained and supervised the sales team, increasing the annual sales revenue.
• Developed and implemented sales strategies that improved customer satisfaction levels.
• Provided sales team with ongoing support and guidance to ensure success.
• Led team in achieving monthly sales targets through effective coaching and motivation.
• Coordination between departments to support sales and service activities.
• Build relationships with customers to support long-term business growth.
• Conducted technical presentations and demos for clients on software solutions.
• Preparing sales analysis, as well as sales reports.
• Identified new business opportunities and helped increase sales revenue.
• Provided ongoing technical support to clients during implementation and after-sales.

• Build relationships with customers to support long-term business growth.
• Conducted technical presentations and demos for clients on software solutions.
• Preparing sales analysis, as well as sales reports.
• Identified new business opportunities and helped increase sales revenue.
• Provided ongoing technical support to clients during implementation and after-sales.