Lamia Asmar

- Branding and Corporate Identity:

· Supervise and guide the team, by providing clear direction, delegate tasks, and ensure effective communication within the team. Foster a collaborative and creative work environment.

· Oversee the production process of all works related to the brand, ensuring adherence to timelines, quality standards, and brand guidelines. Collaborate with internal teams and external vendors to coordinate the execution of various branding campaigns, elements and assets.

· Build and maintain strong relationships with partners and internal stakeholders, understanding their business needs, and providing regular updates on campaign progress. Address whatever feedback and concerns received promptly.

· Stay informed about industry trends, emerging technologies, and changes in the field. Attend conferences, apply new insights and best practices to improve campaigns and event to stay competitive.

· Develop and execute strategic initiatives and customized plans to achieve strategic objectives pertaining the brand.

· Ensure consistent application of brand standards and guidelines across all channels, maintaining a unified brand identity.

· Oversee the production of media materials for the media mix, including social media content, billboards, outdoor channels, applications, websites, and digital media.

· Manage partnerships with creative and entertainment agencies, as well as the interior house/consultant, to enhance brand representation and presence.

- Interior Works (Zain HQ and Zain’s Retail):

· Develop and implement Zain’s HQ interior guidelines, which were subsequently adapted and confirmed for all Zain group properties.

· Creating and developing Zain’s retail interior guidelines, encompassing the flagship store, main retail stores, Zain franchises, and Zain Express stores. This involves designing an enhanced customer journey that is more streamlined and digitized.

· Optimize the project’s layouts from a space planning perspective, ensuring that all commercial aspects are fully integrated into the shop design. Maximize the customer experience in each shop while prioritizing efficiency and sustainability. Select furniture choices that align with the brand’s identity and incorporate the latest technologies.

· Lead the conceptualization and detailed design of concepts related to all interior projects (retail, express, Zain HQ, …etc.) adhering to the guidebook and guidelines frameworks.

· Oversee the execution of store designs that align with the brand’s identity, enhancing its protection and recognition. Consider site characteristics, customer preferences, and budgetary constraints.

· Foster a culture of continuous innovation by sharing design insights, best practices, industry trends, technologies, events, and advancements.

· Communicate design concepts effectively to peers, leadership, and external stakeholders. Provide daily updates on design progress through clear and logical verbal narratives and robust visual presentation materials.

· Collaborate with Construction and internal stakeholders to establish schedules and communicate dates to internal and external teams, ensuring adherence to established deadlines.

· Manage and oversee the project throughout to ensure that the timeline, workflow, and quality targets are met. This includes managing the project’s budget and ensuring the project is documented properly and that a clear record of all correspondence related to assigned projects is maintained.

· Develop, implement, and protect Zain’s visual brand identity by acting as a guardian, monitoring all implementations of the brand visual guidelines, providing practical advice on the proper application of the brand’s visual guidelines, and reporting and correcting any deviations from the brand’s visual guidelines in all online and offline materials.

· Collaborate with the creative agency and branding team to conceptualize creative designs for various media platforms, including BTL, ATL, and internal campaigns.

· Oversee the design and production of all online and offline marketing materials, ensuring that all designs adhere to the branding guidelines.

· Design and produce a diverse range of media suitable for various campaigns.

· Develop and enhance the company’s brand identity to increase brand recognition and awareness.

· Supervise the design-to-production process, including approval tracking and documentation of the entire process, to ensure that designs are implemented effectively and on time.

· Oversee photography and videography shoots for branding campaigns

· Supervision of HR and Marketing Communication Projects for Youth:

- Oversee the team responsible for all HR and marketing communication projects related to youth.

- Develop and supervise the recruiting process and procedures effectively, including:

Assisting in the development of job descriptions based on the program’s functions and requirements.

- Implementing workforce planning strategies.

- Conducting the selection process from application to hire, training, and readiness for employment.

- Introducing new cycles for renewing staff contracts, which were previously yearly and monthly.

· Design and implement a comprehensive training program based on a targeted skills and competencies analysis to enhance the team’s capabilities and knowledge.

· Coordinate social media plans and activities for the program, both internally and externally.

· Organize events, roadshows, and various campaigns targeting youth in universities and schools.

· Develop an evaluation and recognition system based on the gamification concept with the team.

· Implement a rewards system aligned with Zain’s policies to ensure proper recognition and motivation of all team members.

· Compile a yearly newsletter summarizing the team’s accomplishments and efforts throughout the year.

· Organize activities and events to foster team engagement and maintain morale, promoting excellence and skill development.

· Participate in volunteer projects related to the environment and community with the team.

Volunteering in the youth program previously named [Future University Network]