Laith Hajjat
Amman
Summary
Marketing product manager with 15+ years of experience within the telecommunications industry, I have cultivated a diverse skill set and a proven track record as a product manager. I expertise spans across various domains including B2B, B2C, ICT and IoT. Throughout my career, I have successfully managed product lifecycles, developed innovative strategies, and forged valuable partnerships to drive organizational growth and enhance customer experiences. My ability to navigate complex market landscapes, coupled with my proficiency in cross-functional collaboration, positions me as a strategic asset capable of delivering impactful results in dynamic and evolving environments.
Overview
17
17
years of professional experience
Work History
IoT Marketing Expert (Product Owner)
Orange Jordan
Amman
2021.01 - Current
- Manage product lifecycle from end to end, including developing value propositions and business cases for new products
- Work with several departments to Launch and deploy unique customer experience through dedicated services and offers
- Take the lead to identify, evaluate, negotiate, and manage partnerships across technology, marketing, and go-to-market disciplines
- Launching Products and Services by designing & developing product concepts, business models, market segmentation, and Media Communications
- Develop detailed profiles of target customers data and niche market opportunities based on in-depth knowledge of smart home and/or IoT market
- Create Orange Smart life device manufacturer partnership strategy to bring compelling experiences to customers
- Manage both executive and working level relationships with large smart home device partners in target segments
- Lead cross-functional teams across Product, Operations, Engineering, Legal, Finance, and senior management to execute on the relationships
- Building the strategy for the next generation of smart homes, keeping up to date with new technological trends and opportunities and disruptive business models
- Interface with high-level partners and internal teams to gather business requirements for software and hardware
- Build product Roadmap to roll out new products and product versions
- Diversify product line and value-added services to address key market areas
- Make regular reports to senior management on product KPIs, development timeline, marketing strategy, competitive intelligence, compliance laws, and relevant market trends
- Develop commination briefs highlighting the targeted segment, message to customers & communication channels used within available budget while identifying the value proposition
- Coordinate and work with all concerned departments all the time to ensure delivery of best value propositions, facilitating customer journey, and increasing customer satisfaction.
Business Product Manager
Zain Jordan
2014.01 - 2021.01
- Marketing & Business Development
- Direct ongoing participation in enterprise product roadmap, product development & product launch for Enterprise solutions
- Participate in ongoing consultation and interaction with Sales and Marketing research to identify and prioritize market needs based on revenue value, market share and competitive threat
- Research, Design, develop and evaluate new products by translating customer requirements or strategic business objectives into deliverables
- Develop new enterprise services, business cases and feasibility studies in a way that helps the decision makers to take the right decisions
- Develop and write up the enterprise services/products concept papers include products descriptions and features in a way that meets all enterprise customers’ requirements
- Consults with product managers, sales engineering, and sales account managers and marketing to identify priorities for new products/services and enhancements
- Direct ongoing participation in enterprise products implementation by partners with product owners, operations, Finance, Customer Service and Engineering teams on the creation of new enterprise services, systems, and processes
- Direct ongoing participation and execution of product and sales support for service offerings, including sales training
- Monitor revenues and product usage metrics on a daily/weekly/monthly basis to ensure that the product is performing according to set KPIs
- Continuously work on improving the way products are communicated and delivered to the customers based on previous key learning.
Help Desk
Zain Jordan
2010.01 - 2013.01
- Broadband “Technical support - Customer Care Department.”
- Support for Broadband and Enterprise problems for ZAIN ISP customers.
ISP IT Team Member "Technical Support Engineer
Zain Jordan
2009.01 - 2010.01
- Support for WiMAX, ADSL & Email problems for ZAIN ISP customers.
Technical Support
Zain Jordan, ISP Call Center
2008.01 - 2009.01
- Support for ADSL & Email problems for ZAIN ISP customers.
Network Engineering Administrator
2007.01 - 2008.01
Education
Bachelor’s degree - computer engineering
Jordan University of Science and Technology
Skills
- SKILLS & OTHER
- SKILLS:
- Multi-tasking, Ability to work accurately under pressure, Excellent communication
- Skills, Time Management, Strategic Planning, New Product Rollout, Market Research
- Business-to-Business (B2B), Advertising Campaigns, Documentation, Thinking Skills
- Requirements Analysis, Presentations, Product Strategy, Market Planning, KPI Dashboards
- Consumer Products, Internet of Things (IoT), Product Management, Product Marketing
- Strategic Partnerships, Business Development, Business Analysis, Business Modeling
- Marketing Strategy, Team Management, Project Planning, Team Leadership, Sales &
- Marketing, Cross-functional Team Leadership
- Customer Segmentation
- Marketing Analytics
- Competitive Analysis
- KPI Tracking
- Campaign Development
- Partnership Development
- Data-driven decision-making
- Sales Presentations
- Business Development
- Product Launches
- Campaign Management
- Data Visualization
- Data Collection
- Communications management
- Business Needs Analysis
- Vendor Relationship Management
- Project Management
- Statistical Analysis
- Time management abilities
- Teamwork and Collaboration
- Self Motivation
- International Marketing
- Problem-Solving
- Goal Setting
- Team Leadership
- Decision-Making
- Marketing Strategies
- Pricing Analysis
- Marketing strategy
- Team building
- Research methods
- Problem-solving abilities
- Customer Complaint Resolution
- Market Share Growth
- Customer Demographics
- Multitasking Abilities
- Data collection processes
- Analytical Skills
- Strategic Planning
- Analytical Thinking
Languages
Timeline
IoT Marketing Expert (Product Owner)
Orange Jordan
2021.01 - Current
Business Product Manager
Zain Jordan
2014.01 - 2021.01
Help Desk
Zain Jordan
2010.01 - 2013.01
ISP IT Team Member "Technical Support Engineer
Zain Jordan
2009.01 - 2010.01
Technical Support
Zain Jordan, ISP Call Center
2008.01 - 2009.01
Network Engineering Administrator
2007.01 - 2008.01
Bachelor’s degree - computer engineering
Jordan University of Science and Technology
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