Hi, I’m
Khaled N. Goussous
Marketing Director
Amman
Summary
Visionary marketing and business strategist with 15+ years of executive experience leading market expansion, digital transformation, and brand innovation across MENA. Recognized for architecting data-driven, multi-channel growth strategies and positioning global and regional brands for accelerated scale and profitability. Adept at leading high-performing teams, influencing C-suite stakeholders, and delivering transformative outcomes across FMCG, fintech, and digital sectors. Known for blending creative excellence with financial accountability to drive sustainable growth in competitive markets.
Overview
16
years of professional experience
6
Certifications
3
Languages
Work History
Goussous Chemicals Est.
Marketing & Business Director
04.2018 - Current
Job overview
- Led digital and commercial strategy resulting in 3X growth in B2B client base and +60% YoY revenue increase.
- Spearheaded SEO-driven e-commerce expansion and implemented performance marketing strategy across core product lines.
- Forged international partnerships, opening new market channels across the Gulf and India, increasing cross-border sales by 40%.
- Introduced consumer insight frameworks and repositioned product portfolio, boosting engagement by 75%.
Amwalco Group
Marketing Director (Remote)
11.2023 - 11.2024
Job overview
- Company Overview: Fintech/Trading
- Architected affiliate growth strategy for multimillion-dollar crypto campaign with OKX, driving 800K+ influencer reach.
- Built and scaled online trading community; delivered 31% average signal ROI and drove platform conversion surge.
- Led full funnel rebranding and community management for Mr. Amwal, positioning the brand as a market influencer.
- Fintech/Trading
FP7 McCann
Account Director – Diriyah Season
11.2023 - 05.2024
Job overview
- Directed branding and digital rollout of Diriyah Season, delivering 110,000+ live visitors and +120% media engagement.
- Oversaw 35+ team members across PR, content, event production, and digital channels, ensuring end-to-end excellence.
The Online Project
Account Director
09.2018 - 11.2018
Job overview
- Led digital strategy and campaign execution for Ettihad Bank’s 1 Million campaign.
- Managed content planning, performance reporting, and campaign rollout.
TradeMark
Account Director
02.2018 - 07.2018
Job overview
- Directed client services for Beit Jala Pharmaceuticals and Abdali Investment & Development.
- Led branding and seasonal events including Boulevard Ramadan & Christmas festivals.
dot.jo
Business Development & Social Media Director
12.2016 - 07.2018
Job overview
- Established and led social media department, acquiring major accounts including MENAiTech and Elevatus.
- Built business growth plans, restructured internal processes, and optimized digital services.
Socialize Digital Agency
Account Director
12.2013 - 12.2015
Job overview
- Managed Majid Al Futtaim’s regional campaigns and annual marketing calendars.
- Delivered large-scale activations like Monopoly at the Mall and Fashion Week across GCC malls.
JWT Dubai
Account Manager
11.2012 - 12.2013
Job overview
- Oversaw Nestlé Confectionery MENA brand campaigns (KitKat, Aero, Quality Street).
- Led 360 relaunch for Quality Street and Ramadan 2012 campaign for Nespresso MENA.
Team Young & Rubicam
Account Manager
06.2011 - 09.2012
Job overview
- Handled global marketing coordination for Royal Jordanian Airlines.
- Managed campaign workflows and timelines across international teams.
4P’s IMC
Senior Account Executive / Media Coordinator
12.2009 - 06.2011
Job overview
- Secured competitive media deals and won 75% of pitch bids within a year.
- Built strong relations with top-tier media platforms and clients.
Education
Hashemite University
BA from Accounting
De La Salle College
A-Level from Edexcel UK Board
Skills
Strategic Brand Development
undefinedCertification
Google Ads – Search & Display
Core Value Proposition
- Track record of growing revenue, market share, and brand equity across MENA
- Expert in 360 campaigns, digital ecosystems, and performance marketing
- Fluent in translating insights into commercial strategy and consumer connection
- Experienced in leading cross-border operations and high-growth brand launches
- Collaborative, data-driven, and results-oriented leadership style
Executive Competencies
- Strategic Brand Development
- Digital Marketing Leadership
- Regional Market Expansion
- Omnichannel Campaign Management
- Performance Optimization & ROI
- Crisis & Change Management
- B2B/B2C Engagement
- Commercial Strategy & P&L Ownership
- Leadership & Talent Development
- SEO/SEM, Paid Media, CRM & Automation
- Influencer & Affiliate Strategy
- Cross-functional Team Leadership
Awards And Industry Recognition
- EFFIES MENA – Monopoly At the Mall (MAF): Brand Experience & Activation
- ICSC Awards – Gold & Silver for City Centre Deira & Mall of the Emirates Campaigns
Executive Profile - Summary
Visionary marketing and business strategist with 15+ years of executive experience leading market expansion, digital transformation, and brand innovation across MENA. Recognized for architecting data-driven, multi-channel growth strategies and positioning global and regional brands for accelerated scale and profitability. Adept at leading high-performing teams, influencing C-suite stakeholders, and delivering transformative outcomes across FMCG, fintech, and digital sectors. Known for blending creative excellence with financial accountability to drive sustainable growth in competitive markets.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
Marketing Director (Remote)
Amwalco Group
11.2023 - 11.2024
Account Director – Diriyah Season
FP7 McCann
11.2023 - 05.2024
Account Director
The Online Project
09.2018 - 11.2018
Marketing & Business Director
Goussous Chemicals Est.
04.2018 - Current
Account Director
TradeMark
02.2018 - 07.2018
Business Development & Social Media Director
dot.jo
12.2016 - 07.2018
Account Director
Socialize Digital Agency
12.2013 - 12.2015
Account Manager
JWT Dubai
11.2012 - 12.2013
Account Manager
Team Young & Rubicam
06.2011 - 09.2012
Senior Account Executive / Media Coordinator
4P’s IMC
12.2009 - 06.2011
Hashemite University
BA from Accounting
01.2009
De La Salle College
A-Level from Edexcel UK Board
01.2004
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