Summary
Overview
Work History
Education
Skills
Certification
Core Value Proposition
Executive Competencies
Awards And Industry Recognition
Executive Profile - Summary
Work Availability
Languages
Timeline
Hi, I’m

Khaled N. Goussous

Marketing Director
Amman
Khaled N. Goussous

Summary

Visionary marketing and business strategist with 15+ years of executive experience leading market expansion, digital transformation, and brand innovation across MENA. Recognized for architecting data-driven, multi-channel growth strategies and positioning global and regional brands for accelerated scale and profitability. Adept at leading high-performing teams, influencing C-suite stakeholders, and delivering transformative outcomes across FMCG, fintech, and digital sectors. Known for blending creative excellence with financial accountability to drive sustainable growth in competitive markets.

Overview

16
years of professional experience
6
Certifications
3
Languages

Work History

Goussous Chemicals Est.

Marketing & Business Director
04.2018 - Current

Job overview

  • Led digital and commercial strategy resulting in 3X growth in B2B client base and +60% YoY revenue increase.
  • Spearheaded SEO-driven e-commerce expansion and implemented performance marketing strategy across core product lines.
  • Forged international partnerships, opening new market channels across the Gulf and India, increasing cross-border sales by 40%.
  • Introduced consumer insight frameworks and repositioned product portfolio, boosting engagement by 75%.

Amwalco Group

Marketing Director (Remote)
11.2023 - 11.2024

Job overview

  • Company Overview: Fintech/Trading
  • Architected affiliate growth strategy for multimillion-dollar crypto campaign with OKX, driving 800K+ influencer reach.
  • Built and scaled online trading community; delivered 31% average signal ROI and drove platform conversion surge.
  • Led full funnel rebranding and community management for Mr. Amwal, positioning the brand as a market influencer.
  • Fintech/Trading

FP7 McCann

Account Director – Diriyah Season
11.2023 - 05.2024

Job overview

  • Directed branding and digital rollout of Diriyah Season, delivering 110,000+ live visitors and +120% media engagement.
  • Oversaw 35+ team members across PR, content, event production, and digital channels, ensuring end-to-end excellence.

The Online Project

Account Director
09.2018 - 11.2018

Job overview

  • Led digital strategy and campaign execution for Ettihad Bank’s 1 Million campaign.
  • Managed content planning, performance reporting, and campaign rollout.

TradeMark

Account Director
02.2018 - 07.2018

Job overview

  • Directed client services for Beit Jala Pharmaceuticals and Abdali Investment & Development.
  • Led branding and seasonal events including Boulevard Ramadan & Christmas festivals.

dot.jo

Business Development & Social Media Director
12.2016 - 07.2018

Job overview

  • Established and led social media department, acquiring major accounts including MENAiTech and Elevatus.
  • Built business growth plans, restructured internal processes, and optimized digital services.

Socialize Digital Agency

Account Director
12.2013 - 12.2015

Job overview

  • Managed Majid Al Futtaim’s regional campaigns and annual marketing calendars.
  • Delivered large-scale activations like Monopoly at the Mall and Fashion Week across GCC malls.

JWT Dubai

Account Manager
11.2012 - 12.2013

Job overview

  • Oversaw Nestlé Confectionery MENA brand campaigns (KitKat, Aero, Quality Street).
  • Led 360 relaunch for Quality Street and Ramadan 2012 campaign for Nespresso MENA.

Team Young & Rubicam

Account Manager
06.2011 - 09.2012

Job overview

  • Handled global marketing coordination for Royal Jordanian Airlines.
  • Managed campaign workflows and timelines across international teams.

4P’s IMC

Senior Account Executive / Media Coordinator
12.2009 - 06.2011

Job overview

  • Secured competitive media deals and won 75% of pitch bids within a year.
  • Built strong relations with top-tier media platforms and clients.

Education

Hashemite University

BA from Accounting

De La Salle College

A-Level from Edexcel UK Board

Skills

Strategic Brand Development

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Certification

Google Ads – Search & Display

Core Value Proposition

  • Track record of growing revenue, market share, and brand equity across MENA
  • Expert in 360 campaigns, digital ecosystems, and performance marketing
  • Fluent in translating insights into commercial strategy and consumer connection
  • Experienced in leading cross-border operations and high-growth brand launches
  • Collaborative, data-driven, and results-oriented leadership style

Executive Competencies

  • Strategic Brand Development
  • Digital Marketing Leadership
  • Regional Market Expansion
  • Omnichannel Campaign Management
  • Performance Optimization & ROI
  • Crisis & Change Management
  • B2B/B2C Engagement
  • Commercial Strategy & P&L Ownership
  • Leadership & Talent Development
  • SEO/SEM, Paid Media, CRM & Automation
  • Influencer & Affiliate Strategy
  • Cross-functional Team Leadership

Awards And Industry Recognition

  • EFFIES MENA – Monopoly At the Mall (MAF): Brand Experience & Activation
  • ICSC Awards – Gold & Silver for City Centre Deira & Mall of the Emirates Campaigns

Executive Profile - Summary

Visionary marketing and business strategist with 15+ years of executive experience leading market expansion, digital transformation, and brand innovation across MENA. Recognized for architecting data-driven, multi-channel growth strategies and positioning global and regional brands for accelerated scale and profitability. Adept at leading high-performing teams, influencing C-suite stakeholders, and delivering transformative outcomes across FMCG, fintech, and digital sectors. Known for blending creative excellence with financial accountability to drive sustainable growth in competitive markets.
Availability
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friday
saturday
sunday
morning
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Languages

English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)

Timeline

Marketing Director (Remote)

Amwalco Group
11.2023 - 11.2024

Account Director – Diriyah Season

FP7 McCann
11.2023 - 05.2024

Account Director

The Online Project
09.2018 - 11.2018

Marketing & Business Director

Goussous Chemicals Est.
04.2018 - Current

Account Director

TradeMark
02.2018 - 07.2018

Business Development & Social Media Director

dot.jo
12.2016 - 07.2018

Account Director

Socialize Digital Agency
12.2013 - 12.2015

Account Manager

JWT Dubai
11.2012 - 12.2013

Account Manager

Team Young & Rubicam
06.2011 - 09.2012

Senior Account Executive / Media Coordinator

4P’s IMC
12.2009 - 06.2011

Hashemite University

BA from Accounting
01.2009

De La Salle College

A-Level from Edexcel UK Board
01.2004
Khaled N. GoussousMarketing Director