Khaled Abu Hayaneh

Working with different clients to understand their needs, recommend suitable products and providing tailored solutions.

Led business development and solution deployment efforts for Trace Detection, Baggage Screening, and Passenger Screening technologies across multiple high-security environments, including Ministries of Defense (MOD), Ministries of Interior (MOI), customs authorities, and international airports throughout the Middle East.

• Worked with clients in 9 countries, including the Gulf region, Turkey, and broader Middle East, engaging both directly and through trusted business partners.
• Successfully achieved company sales targets and played a key role in expanding market share within a highly competitive sector.
• Built strong client relationships and generated high-quality leads, aligning customer needs with company capabilities to deliver tailored solutions.
• Identified and pursued strategic business opportunities by evaluating market potential, analyzing customer positioning, and conducting commercial assessments.
• Maintained a strong understanding of industry trends and technologies by attending workshops, reviewing key publications, expanding professional networks, and participating in relevant industry associations.

• Secured multi-million-dollar sales of Trace Detection systems by generating high-quality leads, cultivating long-term client relationships, and representing the company at key industry exhibitions and trade shows across the Middle East.
• Designed and implemented effective sales growth strategies, aligning business goals with market opportunities to drive consistent revenue growth and brand positioning.
• Collaborated with a broad customer base across multiple countries, including airports, customs authorities, hospitality groups, and government agencies (MOD & MOI), delivering customized screening solutions tailored to sector-specific requirements.
• Led technical demonstrations and product briefings both on client sites and at corporate manufacturing facilities, showcasing advanced screening technologies and driving customer buy-in.
• Partnered with internal leadership to ensure all proposals were commercially sound, operationally feasible, and fully compliant with pricing and ethical standards.
• Maintained a strong pipeline of opportunities, consistently exceeding sales targets and strengthening the company’s presence in high-priority regional markets.

• Business & Project Goal Alignment: Proactively establish clear, actionable goals that support the objectives of sales and project delivery teams. Ensure alignment with broader business strategy to drive accountability, enhance team performance, and support revenue growth.
• Process Analysis & Continuous Improvement: Conduct in-depth reviews of existing workflows, systems, and procedures to identify inefficiencies, bottlenecks, and areas for enhancement. Lead the development and implementation of streamlined processes and operational improvements that boost productivity, reduce costs, and improve service delivery.

Managed multiple defense sector projects, including major military platform upgrades such as the M60 tank modernization program. Led initiatives to enhance operational capabilities, including the successful acquisition of night vision technology through a joint venture with an international defense manufacturer. Delivered tailored, mission-specific solutions for a range of military end users, ensuring technical excellence, stakeholder alignment, and operational readiness.

Royal Maintenance Corps – Military Equipment Repair Specialist

• Provided expert maintenance and repair services for advanced military equipment, including thermal imaging cameras, night vision devices, and other critical systems.
• Delivered comprehensive job training to equipment operators, ensuring optimal use and operational readiness.
• Coordinated and executed numerous demonstrations and trials for key stakeholders within the Ministry of Defence, facilitating informed decision-making and operational improvements.
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