Ibrahim Abed Rabboh
Amman,AM
Summary
Dynamic Marketing Director with a proven track record at Opal Hotel Amman, renowned for boosting brand visibility and achieving over 4% conversion through innovative digital marketing strategies. Skilled in campaign optimization and data analysis, driving annual growth of 15% while reducing budget by 40%. Committed to strategic planning and leveraging creative approaches to enhance market presence.
Results-driven marketing professional skilled in market analysis and SEO, with a strong record of optimizing revenue and enhancing team performance. Proven expertise in crafting and executing strategic initiatives that drive market growth and improve profitability. Recognized for exceptional leadership abilities, fostering team collaboration, and delivering impactful marketing campaigns tailored to client needs. Committed to continuous improvement and adapting strategies to meet evolving market demands.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Director
Opal Hotel Amman
Amman
02.2022 - Current
- Company Overview: Opal Hotel Amman - Official Page
- Responsible for developing and executing comprehensive marketing strategies to drive occupancy, revenue, and brand recognition
- Create and implement marketing plans aligned with the hotel's business objectives to attract target guests and increase revenue
- Ensure consistent brand messaging and maintain the hotel's reputation through digital and traditional channels
- Analyze market trends, customer behavior, and competitors to identify growth opportunities and optimize marketing efforts
- Manage SEO, SEM, social media, email campaigns, and online presence to enhance visibility and bookings
- Collaborate with the sales and revenue management teams to create promotions and packages that boost occupancy and sales
- Develop relationships with travel agencies, local businesses, influencers, and media to increase exposure
- Oversee the marketing budget, ensuring cost-effective campaigns while achieving high ROI
- Lead and mentor the marketing team, fostering creativity, collaboration, and professional growth
- Track key performance metrics (KPIs) and adjust marketing strategies to maximize efficiency and effectiveness
- Coordinate and promote special events to attract guests and media attention
- Opal Hotel Amman - Official Page
Director Of Online Marketing
New Aeon Digital
09.2009 - Current
- Responsible for the overall management of all strategic and operational Marketing and Customer relationship activities
- Provide market feedback to the company
- Drive increased revenue and profit to achieve the Company
- Planning and coordinating the implementation of business plans and the penetration of new markets
- Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
- Preparing Reports with recommendations and solutions based on the current data and results
- Providing Upper management with feedback
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Monitoring buying strategies
- Liaising and building relationships with clients and media sales companies
- Booking individual advertising spots, e.g
- Pages, posters, internet banners, broadcast adverts, etc
- Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign
- Analyzing the effectiveness of the campaign and using this data to inform future campaigns
- Working on a range of client accounts at the same time, often juggling various projects and deadlines
Google Marketing Platform Expert
New Aeon Digital
Amman
09.2010 - Current
- Generated a conversion benchmark of over 4% from social campaigns.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Utilized various software and tools to streamline processes and optimize performance.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Worked with cross-functional teams to achieve goals.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Worked effectively in team environments to make the workplace more productive.
- Identified needs of customers promptly and efficiently.
- Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
Education
Bachelor's degree - Computer Engineering
Jordan University For Science and Technology "JUST"
01.2004
Tawjihi - Scentific
College De La Salle - Frere
01.1998
Skills
- Revenue optimization
- Market Research and Analysis
- Employee training
- Communications management
- Campaign management
- Customer segmentation
- Strategic planning
- Networking
- Web analytics
- Marketing
- Campaign development
- Database management
- B2B marketing
- Key decision making
- Message management
- Market analysis
- Competitive analysis
- Market planning and execution
- Project planning
- Cost management
- Campaign planning
- B2C marketing
- Direct mail marketing
- Digital marketing
- Product marketing
- Marketing automation
- Operations management
- Analytics and SEO
- Media buying
- Brand positioning
- Market penetration
- Content creation
- Podcast advertising
- Branding
- Creative direction
- Business administration
- Proposal coordination
- Marketing analytics
- Media relations
- Project management
- Mobile marketing
- eCommerce
- eCommerce expert
- Ecommerce integration
- Ecommerce strategies
- Ecommerce management
- Multitasking
- Written communication
- Analytical
Certification
- Google Ads Video Certification
- DoubleClick AdX for Buyers Fundamentals
- Google Certified Premier 2024 Partner
- Mobile Advertising Certification
- All Meta Cetification
Affiliations
- Volleyball
- Football
- Swimming
- Relaxing
Accomplishments
- This accreditation clearly demonstrates my deep commitment to learning and professional development in the field of training. Being a certified trainer from one of the largest technology companies in the world is not just a certificate; it affirms the experience and skills I possess in providing effective and productive training. This opportunity not only gave me recognition but also equipped me with modern tools and strategies to help trainees achieve their goals in innovative and effective ways.
Languages
Arabic
First Language
English
Intermediate (B1)
B1
French
Elementary (A2)
A2
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Contract WorkPart TimeFull TimeWork Location
RemoteHybridImportant To Me
Flexible work hoursPaid time offWork from home option4-day work weekQuote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Software
Wordpress
Wix
Google analytics
Microsoft Clarity
Interests
Online Reading
Sea Relaxing
Timeline
Marketing Director
Opal Hotel Amman
02.2022 - Current
Google Marketing Platform Expert
New Aeon Digital
09.2010 - Current
Director Of Online Marketing
New Aeon Digital
09.2009 - Current
- Google Ads Video Certification
- DoubleClick AdX for Buyers Fundamentals
- Google Certified Premier 2024 Partner
- Mobile Advertising Certification
- All Meta Cetification
Bachelor's degree - Computer Engineering
Jordan University For Science and Technology "JUST"
Tawjihi - Scentific
College De La Salle - Frere
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