Husni Hashem

As an independent consultant for a local car rental company, I achieved the franchise for the company. This involved identifying potential franchise opportunities, conducting market research, and negotiating franchise agreements.

After securing the franchise, I worked closely with the company's management team to develop and implement a growth strategy. This included expanding the fleet size, improving marketing efforts, and enhancing customer service.

Through my efforts, the business experienced significant growth, with the fleet size doubling and revenue increasing substantially. I was able to achieve these results by closely analyzing market trends and customer behavior, and then developing and executing effective business strategies that aligned with the company's goals.

• Provided leadership and management to the business, overseeing various departments and ensuring the day-to-day running of operations.
• Developed programs to improve efficiency and played a leading role in implementing operational processes.
• Supported and motivated employees through training and resources, setting financial and service targets for the location.
• Maximized revenue while minimizing costs, including payroll expenses based on transactional volume.
• Saved the company from closing after COVID-19 by implementing effective strategies to maintain profitability and customer service.

• Managed all aspects of the rental car business including sales, marketing, customer service, operations, and finance.
• Led a team of 120 employees and established a competitive sales force through aggressive compensation, desirable benefits packages, and performance-driven sales-incentive programs.
• Revived a struggling operation from losing business to a turnaround success story.
• Tripled annual sales volume within four years, growing sales from $1.2 million in 2012 to $4.5 million in 2019.
• Revamped pricing strategy and implemented effective promotional strategies, trained a high-performance sales team, and helped boost corporate image.
• Defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management.
• Achieved the 2017 Star Performance Award for outstanding sales results from Europcar international, representing the first time the division achieved this recognition.
• Launched expansion of the franchise in Iraq that led the new franchise to be ranked number 9 from all Europcar's network globally in terms of annual sales.
• Responsible for strategic fleet control including leased and bought vehicles, control of leasing duration and mileage allowance, and verification of fleet-related and maintenance invoices.
• Developed and maintained relationships with customers and suppliers through account development, managed budget implementations, employee reviews, training, schedules, and contract negotiations.

• Lead and manage sales team, develop and monitor sales programs and incentive plans, and achieve sales targets.
• Identify new territories to add to the franchise network, develop franchise strategy and manage franchise operations, and take responsibility for profit and loss of the franchise network.
• Develop marketing strategy and manage annual marketing plan and budgets, draw a marketing communication plan and supervise implementation, and create engaging and professional visuals that reflect client's brand.
• Work with franchisee to create a social media strategy, research top influencers and competitors, and create timely and engaging content optimized for the platform and intended audience.
• Stay current with social media trends and tools, continue to refine and define social marketing process, and work with team to create a solid branding message reflected across marketing materials, social media content, and shared by employees.

• Experienced in events and conference management
• Developed business plans for launching IFP owned exhibitions
• Trained and developed sales team to achieve company targets
• Successfully managed transition of projects from concept to execution
• Stayed up-to-date with industry developments and identified new markets and business opportunities
• Promoted corporate services to new and existing customers, maximized revenue from conferences and events, and marketed the company through various promotional activities. Also managed Jordan Furniture and Interior Expo and Jordan Job Fair Exhibition for two years and sold exhibition space for all IFP trade shows in the region

• Develop business plans for all events launched by ITE
• Execute and supervise all company related promotional activities
• Develop and execute marketing and sales strategies to meet plan targets
• Research five exhibition titles to be launched by ITE
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Developed and maintained courteous and effective working relationships.
• Identified issues, analyzed information and provided solutions to problems.