Summary
Overview
Work History
Education
Skills
Languages
Additional Accomplishments
Timeline
ProjectManager
Hiba Qalawi

Hiba Qalawi

Amman,AM

Summary

With over 15 years of executive leadership in project management and communications, I bring a proven track record of success. I am a strategic marketer, adept at developing and implementing impactful initiatives across social media and e-commerce, driven by data analysis and market understanding. My leadership style fosters collaboration and drives teams to achieve measurable results. My expertise extends to graphic design, motion graphics, and developing effective training programs. I specialize in content focused on future skills, leadership development, and design thinking, demonstrating my commitment to growth and innovation.

Overview

22
22
years of professional experience

Work History

Content & Communications Regional Manager

Challenger Team
Amman
10.2022 - Current
  • Developed and executed comprehensive regional communication strategies across digital and traditional channels
  • Created high-impact content and visually engaging designs
  • Led business development initiatives by crafting persuasive RFP presentations and program collateral, supporting regional expansion efforts
  • Maintained consistent brand voice and messaging, strengthening brand reputation across all platforms
  • Utilized analytics and performance metrics to optimize campaigns, ensuring alignment with organizational goals and maximizing ROI
  • Designed and delivered training materials
  • Managed and enhanced company website and profile, strengthening digital presence

Project Manager

Keys for Sustainable Development
Amman
01.2021 - 09.2022
  • Cultivated and maintained strong relationships with program participants, community partners, and stakeholders
  • Led business development efforts by crafting persuasive RFP presentations and program collateral
  • Coordinated advisory committees to co-design capacity-building opportunities
  • Managed program budgets, peer convenings, and technical assistance requests
  • Provided periodic updates to funders and facilitated strategic discussions, driving program success

Social Media Specialist / Graphic Designer

UNICEF Support Unit – Ministry of Youth
Amman
07.2018 - 12.2020
  • Developed and implemented social media plans, significantly increasing engagement for Ministry of Youth programs
  • Created and published engaging content (text, images, videos), building meaningful connections with target audiences
  • Monitored social media metrics, analyzed insights, and optimized strategies for improved performance
  • Collaborated with internal teams to align social media efforts with organizational goals

E-Commerce Project Manager / Digital Marketing Executive

Oryx Solutions
Amman
09.2014 - 02.2017
  • Supported the implementation of key e-commerce projects, ensuring successful delivery of milestones
  • Designed marketing materials and social media themes, collaborating with the creative team
  • Developed dashboards and reports to analyze product and marketing channel performance
  • Optimized user funnels and collaborated with agencies to drive digital growth initiatives

Office Manager & E-Sales Support

Elsevier Ltd.
Amman
12.2011 - 08.2014

Sales Support & Marketing Coordinator

Salti Group
Amman
07.2008 - 09.2011

Sales Contact & Representative

Saber Khoury & Sons Co.
Amman
09.2007 - 07.2008

Executive Secretary / Logistics Officer

Izzat Manasra & Sons Co.
Amman
01.2003 - 04.2007

Education

Soft Skills Certification -

Change Zone
01.2022

Establishing Digital Presence: The role of governmental communications and media in establishing a more open government in Jordan. -

OECD - OCDE
12.2020

Social Media Marketing Foundations -

LinkedIn
10.2020

Project Management Certification -

Change Zone
01.2019

Graphic Design Course -

Computeatch
01.2009

English Course -

American Language Center (ALC)
01.2006

Diploma of Education - Accounting and Finance

Princess Tharwat College
01.2003

Mini MBA - Business Administration and Management

Change Zone

Skills

Marketing strategy and planning

Content Creation- content writer

Building training packages

Data and Analytics

Project and Process Management

Leadership and Team Development

Business Strategy and Development

Sales and Customer Experience

Technical and Digital - AI Tools

Creative and Communication

Soft Skills and Adaptability

Website Editor

Editorial management

Graphic designer

Animation online video-making

Languages

  • Arabic, Native
  • English, Intermediate level

Additional Accomplishments

Oversaw content creation for key regional accounts, including the Jordan Ministry of Youth, Haqiq Initiative Affiliated to the Crown Prince Foundation, Keys for Sustainable Development, IFDC UAE, and Artal Preparatory School (KSA).

Timeline

Content & Communications Regional Manager

Challenger Team
10.2022 - Current

Project Manager

Keys for Sustainable Development
01.2021 - 09.2022

Social Media Specialist / Graphic Designer

UNICEF Support Unit – Ministry of Youth
07.2018 - 12.2020

E-Commerce Project Manager / Digital Marketing Executive

Oryx Solutions
09.2014 - 02.2017

Office Manager & E-Sales Support

Elsevier Ltd.
12.2011 - 08.2014

Sales Support & Marketing Coordinator

Salti Group
07.2008 - 09.2011

Sales Contact & Representative

Saber Khoury & Sons Co.
09.2007 - 07.2008

Executive Secretary / Logistics Officer

Izzat Manasra & Sons Co.
01.2003 - 04.2007

Soft Skills Certification -

Change Zone

Establishing Digital Presence: The role of governmental communications and media in establishing a more open government in Jordan. -

OECD - OCDE

Social Media Marketing Foundations -

LinkedIn

Project Management Certification -

Change Zone

Graphic Design Course -

Computeatch

English Course -

American Language Center (ALC)

Diploma of Education - Accounting and Finance

Princess Tharwat College

Mini MBA - Business Administration and Management

Change Zone

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