Hatem Karam Haddad
Results-Oriented Digital Marketer With Creative Strategy
Jordan & UAE
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
2
2
Languages
Accomplishments
- Supervised team of 12+ staff members to achieve outstanding results.
- Spent alone more than $60m on campaign with 35%+ Profit Margin.
- Generated over 3.5 million qualified leads, resulting in a profit of millions of dollars.
- Resolved Product Issues with smart solutions and methods .
- Resolved Marketing Performance Obstacles by using problem-solving techniques.
- Managed Over 180 Marketing Accounts.
- Collaborated With Large-Scale Corporations Worldwide.
Work History
Digital Media & Marketing Manager
Everconnect.com
Amman
09.2021 - Current
- Developed and implemented a new digital marketing strategy that increased website traffic by 40% and generated $1.5 million in new sales revenue within the first month of implementation.
- Oversaw the successful launch of a new social media advertising campaign that resulted in a 25% increase in lead generation and a 15% increase in conversion rates, contributing to $500,000 in additional sales revenue.
- Led the development and execution of an email marketing campaign that achieved a 20% open rate and a 10% click-through rate, resulting in a 5% increase in overall sales revenue.
- Managed a team of 14 digital marketing professionals, providing guidance, training, and mentorship that resulted in a 20% improvement in team performance and productivity.
- Implemented a new marketing platforms that streamlined lead generation and lead nurturing processes, resulting in a 30% increase in marketing qualified leads and a 20% increase in sales qualified leads.
- Developed and managed a departmental budget of $40 million, successfully allocating resources to high-impact marketing campaigns and initiatives that contributed to a 10% increase in overall sales revenue.
- Keep Conducting ongoing market research and analysis to identify new growth opportunities, resulting in the development and launch of a new product line that generated $1 million in new sales revenue within the first 2 months of launch.
- Collaborated with cross-functional teams including sales, product development, and customer service to develop and implement integrated marketing campaigns that effectively communicated brand messaging and value proposition to target audiences.
- Implemented a data-driven approach to marketing that leveraged customer insights and analytics to inform campaign strategy and tactics, resulting in a 15% increase in customer engagement and a 10% increase in customer retention.
- Established and maintained relationships with key industry influencers, resulting in increased brand awareness and thought leadership in the industry.
Search Engine Marketing Manager
REMODELING.COM
Amman
03.2020 - 09.2021
- Successfully managed a team of 8 SEM specialists, resulting in a 35% increase in overall search engine traffic and a 50% increase in conversions within the first 7 months.
- Implemented new bidding strategies and ad copy optimizations, resulting in a 20% reduction in cost per acquisition (CPA) and a 15% increase in overall ROI.
- Developed and executed a comprehensive keyword research and targeting strategy, resulting in a 25% increase in click-through rate (CTR) and a 10% increase in conversion rate (CR).
- Conducted regular performance analysis and testing to identify areas for improvement, resulting in a 15% increase in campaign effectiveness and a 20% increase in ad relevance score.
- Created and implemented a comprehensive training program for new SEM team members, resulting in a 30% reduction in ramp-up time and an 80% decrease in errors and mistakes.
- Increased conversions: Developed and implemented a new SEM strategy that resulted in a 25% increase in conversions for the company's e-commerce website.
- Reduced cost per click: Successfully implemented a new SEM strategy that optimized ad campaigns and landing pages, resulting in a 30% reduction in cost per click for paid search campaigns.
- Improved ROI: Managed a $16M Monthly SEM budget and achieved a 150% ROI by effectively targeting high-converting keywords and implementing bid adjustments.
- Expanded reach: Successfully launched and managed international SEM campaigns (Canda & UK), resulting in a 50% increase in website traffic from English speaking countries.
- Implemented tracking and reporting: Set up advanced tracking and reporting for SEM campaigns, providing valuable insights that were used to further optimize campaigns and improve overall ROI.
Search Engine Marketing Team Leader
REMODELING.COM
Amman
03.2019 - 02.2020
- Successfully managed a team of 5 SEM specialists, resulting in a 20% increase in overall search engine traffic for the company websites.
- Developed and implemented a comprehensive SEM strategy that resulted in a 18% increase in conversion rates and a 33% decrease in cost-per-click.
- Led a project to optimize the company's landing pages for SEM, resulting in a 33% increase in lead generation and a 15% increase in overall website engagement.
- Conducted regular training sessions for the SEM team on new trends and best practices, resulting in increase in team productivity and a 19% increase in overall revenue generated through SEM.
- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns, resulting in increase in brand awareness.
Search Engine Marketing Specialist
REMODELING.COM
Amman
01.2017 - 02.2019
- Increased website traffic by 50% through the development and execution of a targeted SEM campaign.
- Achieved a conversion rate of 10% on a newly launched websites by creating and optimizing campaigns, ad copy, landing pages, and bidding strategies.
- Successfully managed a $2 million annual SEM budget, consistently meeting or exceeding key performance indicators (KPIs) for return on ad spend (ROAS), cost per acquisition (CPA), and click-through rate (CTR).
- Developed a comprehensive keyword strategy that resulted in a 30% increase in organic search traffic and a 15% increase in revenue from search engine marketing campaigns.
- Implemented A/B testing methodology to optimize ad copy and landing pages, resulting in a 20% increase in conversion rates and a 25% reduction in cost per conversion.
- Conducted a thorough analysis of competitor SEM strategies, identifying new opportunities for campaign optimization and delivering a 15% increase in revenue over the course of six months.
- Collaborated with cross-functional team members to launch a successful remarketing campaign, resulting in a 21% increase in conversions and a 20% reduction in bounce rate.
- Optimized mobile search campaigns to better align with user intent and improve mobile conversion rates, resulting in a 13% increase in mobile revenue.
- Created and presented regular reports on SEM performance to my manager, highlighting key metrics and actionable insights to drive continuous improvement and growth.
Search Engine Marketing Strategist
Burglary.com
Amman
01.2016 - 01.2017
- Developed and executed a comprehensive SEM Campaigns for my company, resulting in a 20% increase in revenue from search engine marketing campaigns over the course of a year.
- Successfully managed a $400k SEM budget, optimizing campaigns to consistently achieve or exceed KPIs for ROAS, CPA, and CTR.
- Conducted in-depth keyword research and audience segmentation to develop a targeted SEM campaign that achieved a conversion rate of 15% for a new product launch.
- Collaborated with a web development team to optimize landing page for SEM campaigns, resulting in a 13% increase in conversion rates and a 23% reduction in cost per conversion.
- Developed and implemented a remarketing strategy that delivered a 30% increase in conversions and a 20% reduction in bounce rate.
- Analyzed competitor SEM strategies and market trends to identify new opportunities for campaign optimization, resulting in a 25% increase in revenue for a consumer goods client.
- Developed custom reporting dashboards to provide my manager with regular insights into campaign performance and drive continuous improvement and growth.
- Conducted A/B testing to optimize ad copy and landing pages, resulting in a 20% increase in conversion rates and a 15% reduction in cost per conversion.
- By Communication with marketing platforms account managers I Provided strategic guidance and recommendations on SEM and digital marketing best practices, resulting in a 30% increase in overall marketing ROI.
MARKETING FREELANCER
Self-Employed
Amman
01.2012 - Current
- Developed and executed a comprehensive SEM and social media strategy for a small business, resulting in a 75% increase in website traffic and a 50% increase in social media engagement over the course of six months
- Successfully managed multiple client accounts with a total monthly budget of $50,000, consistently meeting or exceeding key performance indicators (KPIs) for ROAS, CPA, and CTR.
- Conducted in-depth market research and competitive analysis to identify new opportunities for campaign optimization, resulting in a 30% increase in revenue for a B2B client.
- Collaborated with a web development team to optimize landing pages for SEM campaigns, resulting in a 40% increase in conversion rates and a 20% reduction in cost per conversion.
- Developed and implemented a targeted social media advertising campaign, resulting in a 70% increase in online sales for an e-commerce client.
- Optimized ad copy and bidding strategies to improve campaign performance on multiple search engines, including Google, Bing, and Yahoo!, resulting in a 25% increase in overall ROI.
- Managed and grew social media accounts for clients across various industries, resulting in a 50% increase in followers and a 40% increase in engagement.
- Conducted regular audits of SEM and social media campaigns to identify areas for improvement and make data-driven optimizations, resulting in a 15% increase in overall campaign performance.
- Collaborated with clients to develop custom reporting dashboards, providing regular insights into campaign performance and driving continuous improvement and growth.
- Provided ongoing consulting services to clients, offering strategic guidance and recommendations for SEM and social media campaign optimization based on industry best practices and emerging trends.
Client portfolio :
BRANDED: Mudieb Haddad & Sons, LG Gulf, LG KSA, Al Nisr Alarabi Insurance, AllympiaPass, Volkswagen, The Boulevard, Toy Triangle, Inglisi, Emmar.
E-Commerce: Jamalon, Sporter, Smartbuy, Aoun, Mlabbas.
Automotive: CAFU, Total Gas Stations, Manaseer Gas Stations.
Real Estate: Retal, Ayla.
Educational: Edraak.
Tourism: Holiday me, Louver Abu Dhabi, Neom.
Game: Resident Evil.
Exhibitions: EXPO 2020 - UAE.
Cryptocurrency: Coinamber.
Government agency: USAID.
Banking: SEDCO.
Education
BBA - BUSINESS ADMINISTRATION, 3.01 GPA.
Jadara University
Jordan 01.2009 - 01.2014
High School Diploma -
Latin Patriarchate Schools
JordanMBA - Mini MBA
Marketing Week - Centaur Media PLC
Online 05.2021 - 07.2021
Skills
Leadership and Team Management
Digital Marketing Strategy Development and Implementation
Social Media Marketing and Management
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Lead Generation
Content Marketing and Creation
Data Analysis and Reporting
Website Management and Optimization
Digital Advertising Campaign Management
Project Management and Coordination
Email Marketing Campaigns
Strong Communication and Presentation Skills
Budget Management
Market Research and Analysis
Knowledge of Analytics Tools such as Google Analytics or Adobe Analytics
Ability to collaborate with other departments such as sales, product, or customer support
Ability to motivate and train team members on new digital trends, technologies, and best practices
Strong business acumen and ability to develop and execute marketing strategies that align with the overall business goals
Certification
Campaigns Manager, Google
Volunteering
Leaders Trainer
Latin Scouts & Guides Group Jordan
Jan 2006 - Jan 2010
Provide the Training to other Leaders and usually have been in Scouting for several years.
Digital Marketing Consultant
UNRWA
Mar 2019 - May 2019
Timeline
Digital Media & Marketing Manager
Everconnect.com
09.2021 - Current
MBA - Mini MBA
Marketing Week - Centaur Media PLC
05.2021 - 07.2021
Search Engine Marketing Manager
REMODELING.COM
03.2020 - 09.2021
Search Engine Marketing Team Leader
REMODELING.COM
03.2019 - 02.2020
Search Engine Marketing Specialist
REMODELING.COM
01.2017 - 02.2019
Search Engine Marketing Strategist
Burglary.com
01.2016 - 01.2017
MARKETING FREELANCER
Self-Employed
01.2012 - Current
BBA - BUSINESS ADMINISTRATION, 3.01 GPA.
Jadara University
01.2009 - 01.2014
High School Diploma -
Latin Patriarchate Schools