HANIN MASRI

Translated a hobby in crochet into a personal project from home where I sell customized throws, hats and scarfs through social media specifically Instagram.

• Developed strategic and budget plans to the Association by Identifying issues, analyzing information and providing solutions to problems.
• Resolved conflicts and negotiated mutually beneficial agreements between parties Including merging agreement between JAMA and the IMA, Sponsorship agreements between JAMA and stakeholders.
• Implemented long-term growth initiatives by teaming up with seven universities in Jordan, professional speakers and CMA training institutions to achieve JAMA's mission and vision statements and maintain membership's growth.
• Directed management meetings to enhance collaboration and group problem-solving.
• Managed all marketing activities and communication for the Association.

• Identified critical market success factors and key barriers for women who want to enter the work field and be entrepreneurs in Saudi Arabia.
• Conducted Market Research & Interviewed key industry participants.
• Prepared Business Reports that included market, personnel, operation, and financial planning.

• Formulated marketing plans and strategies for the company’s products and services.
• Implemented and supervised advertising campaigns and promotional events that included below the line (BTL) and above the line (ATL) advertising.
• Developed annual budgets and expenses for the marketing department.
• Initiated and conducted marketing research through the methods of qualitative group interviews and quantitative research.
• Generated accurate and timely progress reports (weekly and monthly) to the Marketing Director and the General Manager.
• Participated in the company's strategic planning for all divisions (Internet Dial up, Web Development, Nets Online, ADSL, Leased Lines and Frame Relay) by developing SWOT analysis for each division.
• Communicated and coordinated with all aspects that promote the company and its services such as the advertising agency that we were dealing with.

• Promoted Microsoft Products (onsite and offsite).
• Prepared sales offers.
• Contributed in exhibitions.