PowerPoint
HANI AL-ZOU'BI
Marketing Product Manager
Amman
Summary
Product Marketing Manager with 10+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Regional product Manager / Pain Managment & Commercial
MS Pharma
09.2017 - Current
- Create and implement annual marketing plan and launch plans and coordinating input from all parties involved that results in a clear marketing strategy, annual objectives, communication plan and opportunities for market growth.
- Direct and lead the regional marketing and Commercial activities such as advertising, public relations, product launches, trade fairs and events. Produce marketing information for use including leaflets, brochures etc.
- Analyze market trends and competitor strategies and work closely with both local and regional domestic sales team to provide marketing solutions.
- Manage promotional budgets to remain within agreed spending levels.
- Train and communicate effectively with the sales team to ensure implementation of the strategy and achievement of targets & objectives.
- Facilitates cross-functional collaboration among different stakeholders and country heads to plan marketing activities for each market.
Brand Manager - BioNatural Group
BioNatural Co.
11.2011 - 08.2017
- Lead the strategic planning process for the assigned brand based on key customer insights.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Develop, and direct the sales and marketing efforts for the Brand.
- Deliver internal and external presentations regarding new product introductions, marketing materials, business objective.
- Seek new routes for market penetration aiming to find new business opportunities.
- Implement, and monitor training programs within an organization.
- Created new sales channels for the assigned brands through opening the Online sales market for the group which increase the sales revenue.
Product Specialist
Abbott Nutrition International
03.2005 - 03.2011
- Deliver Continually develop and improve level of product knowledge.
- Combine sales, marketing and technical skills to design, promote, and sell products.
- Arrange one-to-one sales presentations, group discussions, and educational programs.
- Ensure the profitability and continued growth of products.
- Maintain close follow-up with distributors, sales force, and customers not only to achieve targets but to ensure optimum customer service and customer satisfaction.
- Work as key person for contact between the company and healthcare professionals.
- Promote product awareness, answer queries, provide advice and introduce new products.
- Demonstrate/present products to healthcare staff including doctors, nurses, and pharmacists.
- Coordinate and attend/organize trade exhibitions, conferences, and presentations for meetings.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
Education
Bachelor of Science - Pharmacy
Jordan University of Science & Technology (JUST)
Irbid, Jordan 04.1998 - 04.2003
Skills
Marketing management
Accomplishments
- Effectively improved and facilitated communication & understanding of the regional markets through creating a dashboard that including all data & analysis needed for each market (market share, sales achievement Vs. target & marketing activities plan).
- Building capacity for the pharmacists and stakeholders in the region through certified regional educational program for sales and communication skills, which reflected positively on improving relations & sales.
- Enhanced involving & engaging of the clients through interactive internal & external marketing activities.
- Awarded in 2022 as best product manager for the creativity and innovation in preparing and implementing of the company 2022 annual meeting in Istanbul.
- Created new sales channels for the assigned brands through opening the Online sales market for the group which increase the sales revenue.
- Awarded as best achiever for three consecutive years (2008, 2009 & 2010).
- Successfully acquired a bid for King Abdullah University Hospital (KAUH), one of the largest hospitals in North Jordan to purchase PediaSure item for three consecutive years (35K USD / year).
- Increased the market share of northern area from 12% to more than 26% since 2006 till 2010.
- Nominated for the high potential program in Abbott that create & develop leadership skills.
Affiliations
- Member of the College of Pharmacy Council, 2022-01-01, Present
- Member of the Jordanian Pharmacists Association (JPA), 2003-01-01, Present
References
- Dr. Anas Abu Ghaniemeh, Commercial Excellence Director, MS Pharma - Jordan, +962-799-195-700
- Dr. Thamer Warawrah, Deputy General Manager, BTPharma - Jordan, +962-796-941-050
- Dr. Ahmad Abu Baker, Business Development Director, ENANA TRADING COMPANY - Iraq, +962-792-902-127
- Dr. Ibrahim Harb, Senior Director, Regulatory, Clinical and Scientific Affairs, Abbott - Rapid Diagnostics, Chicago, Illinois, +1-224-610-6030
- Dr. Mohammad Helal, UAE Country Manager, MS Pharma - UAE, +971-557-596-659
Training
- Advanced Selling Skills, Abbott International, 2009
- Advanced Selling Skills, Abbott International, 2011
- Project Management Professional (PMP), Genome Training and Consulting, 2018
- Pharma Marketing Effectiveness, Genome Training and Consulting, 2019
- Emotional intelligence analysis, Next Step for Coaching & Development, 2020
- Effectively leading and developing others, Next Step for Coaching & Development, 2021
- Effectively leading and developing self & others through situational Leadership, Next Step for Coaching & Development, 2021
- Managing emotions as a leader, Next Step for Coaching & Development, 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteRemoteImportant To Me
Company CultureWork-life balanceCareer advancementFlexible work hoursPersonal development programsHealthcare benefitsQuote
Marketing is a race without a finishing line
Software
Excel
Word
IQVIA & IMS Data
Interests
Reading
Swimming
Football
Travelling
Timeline
Regional product Manager / Pain Managment & Commercial
MS Pharma
09.2017 - Current
Brand Manager - BioNatural Group
BioNatural Co.
11.2011 - 08.2017
Product Specialist
Abbott Nutrition International
03.2005 - 03.2011
Bachelor of Science - Pharmacy
Jordan University of Science & Technology (JUST)
04.1998 - 04.2003
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