Communication tools
Hajar Belhaoud
Chief Marketing Officer, Co Founder
Amman,Amman
Summary
Won’t take NO for An Answer
My nickname is SocialGenuis
Hardworking Girl, Founder passionate about building companies from within by attracting intelligent and productive professionals. Quality-driven leader focused on growth and experienced in fundraising, customer acquisition and executive management. Innovative company designer with 14 years of experience solving chronic deficiencies and driving growth.
Overview
5
5
Languages
3
3
Certifications
7
7
years of post-secondary education
28
28
years of professional experience
Work History
Chief Marketing Officer, Co Founder
Al Anan Business Development
Amman, Amman
07.2020 - Current
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Created official company page on Mostly of social media platforms to facilitate interaction with customers.
- Redesigned user experience, site functionality and online merchandising, increasing sales by 75% each 3 months.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed and strengthened business partnerships at all levels.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Sales and Digital Marketing Executive
Scope For Printing and Packaging
Amman, Amman
03.2020 - 03.2021
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Cultivated strong client relationships and extended marketing services.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 5000%.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Created content strategies for digital media.
- Built, implemented and updated effective SEO strategies.
- Helped clients develop website portals and social media pages to promote businesses.
- Increased customer satisfaction by resolving [product or service] issues.
- Performed packaging tasks alongside team to demonstrate proper methods according to labor plan and assigned tasks.
- Prepared orders for shipment by inserting associated paperwork, tagging boxes and scanning barcodes to upload package data to tracking system.
- Monitored team work performance and elevated production or personnel issues to management.
- Completed processing activities to conform with laws, safety standards and product hygiene standards.
- Counted and recorded finished and rejected packaged items.
- Prepared orders for shipment by inserting associated paperwork, tagging boxes and scanning barcodes to upload package data to tracking system.
- Minimized waste and reduced volume of packaging materials used to prepare shipments.
- Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors.
- Performed monthly reconciliation of open purchasing orders.
- Coordinated paperwork, updated spreadsheets and maintained permanent records.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations.
- Organized receipts, purchases and documentation of finished goods, packaging, materials and ingredients.
- Worked with clients to resolve claim issues quickly and efficiently.
Digital Marketing Specialist
Next Stage Software and Marketing Solution
Amman, Amman
05.2019 - 12.2020
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Delivered effective and innovative digital campaigns for products such as SAAS and a lot of clients .
- Delivered effective and innovative digital campaigns for products and Services.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Optimized social media channels and web pages to improve SEO and usability.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Maintained continuous check on metrics, optimizing and enhancing campaigns based on current trend data.
- Created content strategies for digital media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
Business Owner/Operator
Moroccan Belle
Amman and Casablanca , Amman and Casablanca
07.2007 - 02.2020
- Put together realistic budgets based upon costs and fees for effectively operating business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Consulted with customers to assess needs and propose optimal Product and Service solutions.
- Achieved sales goals and increased revenue and profits for online store through effective strategy development and organizational leadership.
- Maintained updated knowledge of regulatory changes to adjust business operations accordingly.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across Moroccan Belle operations.
- Created and monitored promotional approaches to increase sales and profit levels 1500%.
- Learned and remained updated on statutory requirements and regulations.
- Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Monitored developments in fields of industrial technology, business, finance and economic theory.
- Capitalized on social media platforms such as Facebook to increase market awareness and recruit sales agents.
- Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.
- Collaborated with development teams, internal customers and product line management to verify delivery of desired quality requirements to distributors.
- Input income and expense details to track business finances and address variances.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
- Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Completed special projects by using effective decision making, critical thinking and time management skills.
- Followed through with client requests to resolve problems.
Sales and Marketing Assistant Manager
Zuwar Restaurant
Amman, Naour, Amman
03.2018 - 04.2019
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Reviewed and analyzed operational records and reports to project sales and determine profitability.
- Answered customers' merchandise questions and located specific items to enable customer purchase.
- Proactively managed client correspondence and recorded all tracking and communications.
- Maximized business potential by providing excellent customer service and ensuring client retention.
- Demonstrated products and specific features at customer locations and special events.
- Branded products through effective salesmanship and maintained long-term relationships with clients.
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
- Conducted produce quality evaluations and removed spoiled items to comply with company policy and reduce consumer health risks.
- Delegated tasks to staff members to maximize production under tight deadlines.
- Organized banquet storage and surrounding areas to facilitate access to products and materials.
- Liaised with catering department about event changes and implemented requested adjustments.
- Set up and broke down conference and banquet rooms to meet facility standards and specifications.
- Managed budgeting and invoicing for both large and small-scale events.
- Arranged furniture and equipment to maximize space and floor plan for seamless movement during functions.
- Liaised with venue management to monitor logistics and timelines.
- Supervised and mentored kitchen and serving staff.
- Performed cost-benefit analysis for corporate and social events.
- Oversaw timeliness and quality of food delivery at high-volume events.
- Provided exceptional service to guests by immediately addressing needs and requests.
- Coordinated and organized all restaurant inventory.
- Motivated staff to perform at peak efficiency and quality.
- Helped general management develop prices based on inventory costs and portion sizes.
- Selected and ordered refreshments, decor and event materials.
- Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
GIS Officer
Freelancer assisting in GIS and Remote Sensing
Amman, and Mecca KSA, Amman and Mecca KSA
10.2015 - 12.2018
- Contributed to centralized GIS portal and ArcGIS database, correctly inputting data on new job sites and revising data on changing conditions.
- Combined remotely-collected and on-site data acquisition to generate unified geographic mapping information.
- Developed requirements for application of GIS solution data, including graphical representations.
- ▪ Data preparation and cleanup, data management, and data sharing.
▪ georefrencing
▪ Database management (geo database)
▪ Digitizing
▪ Hydro tools, SPI
▪ Erdass (remote sensing)
▪ Data entry and maintain,
▪ Raster and vector (raster calculation)
- Provided technical recommendations and support documentation to aid in GIS process improvement.
- Mapped local assets such as land boundaries.
- Evaluated and enhanced current cartographic representations.
- Conferred with users to analyze, configure or troubleshoot applications.
Service Coordinator
MAPFRE
Amman, Amman
04.2014 - 04.2018
- Designed individualized service plans that took into account clients' goals and preferences.
- Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
- Evaluated final results to determine quality levels and isolate root causes of any identified faults.
- Shrunk knowledge gaps with ongoing training and close employee mentoring for new and less experienced team members.
- Monitored safety compliance to maintain strict standards and protect team members from harm.
- Optimized supply levels to keep stock within ideal parameters for expected needs.
- Organized ongoing maintenance schedules to boost system performance.
- Enhanced customer satisfaction ratings by motivating team members to strengthen quality and increase productivity.
- Initiated contact with appropriate service providers to request referrals and followed up to confirm appointments.
- Developed productive working relationships with numerous community resources.
- Monitored priorities and liaised between maintenance team and management, delegating tasks to complete on time.
- Reviewed technical documentation to complete equipment maintenance and repair.
- Procured pricing information from various vendors to support cost-effective purchasing.
- Rolled out improved training programs for maintenance employees.
- Tracked results of various promotional campaigns by gathering feedback from customers and recommended areas of improvement.
- Established and monitored customer service standards by employing recognized and comprehensive benchmarks.
- Evaluated interactions between associates and customers to assess personnel performance and customer satisfaction.
- Modified and refined offerings and operational practices to meet changing customer requirements.
- Explained online self-help options to customers to promote additional and after-hours support choices.
- Assessed customer service trends and evaluated complaints to determine areas in need of enhancement and align teams to better meet customer demands.
- Monitored phone, fax and electronic database systems for incoming customer inquiries.
- Escalated critical customer issues to supervisor immediately to avoid lost revenue and canceled policies.
- Provided company information and policies to customers upon inquiry and answered questions via phone, email or online chat.
- Audited customer support procedures and collaborated regionally to promote standardization across all offices.
- Described product and service details to customers to provide information on benefits and advantages.
- Maintained accurate and current customer account data with manual forms processing and digital information updates.
- Delivered exceptional training and hands-on motivation to team members to enhance service delivery approaches and boost customer satisfaction.
- Developed working relationships with internal and external customers while assisting with account management duties.
- Enhanced department structure and workflows to increase coverage and team efficiency in face of dynamic demands.
Sales and Marketing Officer
Silver Land
Amman, Amman
07.2007 - 09.2011
- Cultivated and maintained strategic alliances with key partners and vendors.
- Analyzed sales and marketing data for improved strategies.
- Provided superior service to customers by quickly responding to requests, suggestions and concerns.
- Proactively managed client correspondence and recorded all tracking and communications.
- Demonstrated products and specific features at customer locations and special events.
- Enhanced product exposure to customers by negotiating display position and Action.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
- Automated contact management system, resulting in better client organization and goal alignment.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.
- Maintained excellent attendance record, consistently arriving to work on time.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Developed team communications and information for meetings.
- Developed and maintained courteous and effective working relationships.
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Identified issues, analyzed information and provided solutions to problems.
- Completed minor preventative maintenance and mechanical repairs on equipment.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Put together sales proposals and contracts.
Education
Master of Geographic Information System - Geographic Information System
Mu'tah University
AL Karak, Jordan 09.2015 - 12.2018
Bachelor of Management Information System - Management Information System
Jordan University
Amman, Jordan 09.2007 - 08.2011
Skills
Public Relations
Business Development
Contract Negotiation
Promotional campaigns
Sales promotion
Traditional marketing strategies
Social media proficiency
Business planning
Budgeting
Negotiation
Consulting
Marketing media
Business marketing
Marketing analytics
Networking and relationship building
Social Media Management
Online marketing strategies
Content and digital asset management
Public and Media Relations
Campaign management
Marketing and advertising
Customer Relationship Management Software (CRM)
Personnel training and development
Inter-department collaboration
Software
Social Media
Word Processing and Desktop Publishing Tools
Presentation Tools
Accomplishments
- Documented and resolved Issues which led to Great Results.
- Resolved product issue through consumer testing.
Certification
A+ Advance maintenance (computer maintenance hardware and software)
Timeline
Chief Marketing Officer, Co Founder
Al Anan Business Development
07.2020 - Current
Sales and Digital Marketing Executive
Scope For Printing and Packaging
03.2020 - 03.2021
Digital Marketing Specialist
Next Stage Software and Marketing Solution
05.2019 - 12.2020
Sales and Marketing Assistant Manager
Zuwar Restaurant
03.2018 - 04.2019
GIS Officer
Freelancer assisting in GIS and Remote Sensing
10.2015 - 12.2018
Master of Geographic Information System - Geographic Information System
Mu'tah University
09.2015 - 12.2018
Advanced Customer service
04-2015
Service Coordinator
MAPFRE
04.2014 - 04.2018
Customer service
04-2014
A+ Advance maintenance (computer maintenance hardware and software)
02-2009
Bachelor of Management Information System - Management Information System
Jordan University
09.2007 - 08.2011
Business Owner/Operator
Moroccan Belle
07.2007 - 02.2020
Sales and Marketing Officer
Silver Land
07.2007 - 09.2011