GHASSAN A. ATMAN
Summary
Commercial and Executive Director | Business Development Director | Senior Project Manager with more than 20 years of professional experience in national and internationally recognized companies. Expert in the operational implementation of strategies aimed at achieving business objectives, in market analysis and strategic management . Excellent performance demonstrated in the search of new opportunities, as well as in the establishment of commercial agreements with diverse clients, generating important benefits and constantly optimizing the business figures. Extensive experience in the leadership of multidisciplinary teams and in the search for new business opportunities, strategically positioning the company in the market. Outstanding participation in expansion and consolidation processes, managing the organizational restructuring of business units and achieving economic-financial viability . Professional with full training and demonstrated work experience in English , Arabic and Advance level of Spanish .
Overview
18
18
years of professional experience
3
3
Certificate
Work history
Business Transformation Director
Eventix Jordan
Amman, Jordan
01.2024 - Current
- Determined interdependencies to analyze and establish project critical paths.
- Analyzed client needs and requirements and implemented actionable strategies to support deliverables.
- Conducted market studies and generated insights to capture a new market share and utilized a bigger customer base.
- Generated sustainable business targets to drive meaningful and long-lasting improvements.
- Monitored performance metrics focused on driving results of key business areas.
- Communicated regularly with external and internal personnel to understand and meet their needs.
- Collected and documented data from variety of sources to compile complete picture of business operations.
- Recommended improvements to current business processes with evidence-based advice.
- Monitored internal systems and processes to quickly identify and address issues.
- Forecasted future trends and demand to inform data-driven business decisions.
- Developed and implemented procedures and policies to help support organizational goals.
- Oversaw integration of upcoming plans into daily business operations.
Independent Consultant /Senior Project Manager
SOUTHCORE CHEMICALS & RAW MATERIALS, S.L
Madrid, ESP
02.2021 - 12.2023
- Highlighted undetected organisational needs to improve business performance.
- Assisted teams with implementing new recommendations and revising instructions for staff.
- Developed performance metrics from cost information to help improve profitability, on-time delivery and quality production
- Deciphered performance trends through consistent review of critical KPIs
- Implemented training programs to upgrade staff performance capability
- Utilized critical thinking at strategic levels to solve complex problems
- Collected business data, studied market conditions, assessed threats posed by competitors and created strategic roadmap to meet all targets
- Compiled, analyzed and reported large data sets highlighting organizational performance using skills in data extraction, assessment and reporting.
Lead consultant
FYR Escuela De Empresas
Guadalajara, ESP
04.2020 - 01.2022
- Managing and developing project structures, proposal content and providing customized solution tailored to the client's specific needs, following a strategic approach developed to generate a methodology and an attractive, yet effective implementation that will enable the client to achieve optimal performance in pursuit of their goals and vision
- Observation and analysis of the market, needs and behaviours; establishment of a database to enable the company to decide and better orient its objectives
- Generation and implementation of a model tool to analyze the company's health
- Creation of several modules with various levels to train and develop skills for different departments and management levels
- Introduction of methods and ways of working (Train the Trainer).
Business Development Manager
IFood Services Global Import & Export Products
Madrid
02.2017 - 11.2019
- Management, development and implementation of marketing strategies, online sales, logistics and communication
- Search for clients and new international markets
- Development of new products / services or adaptations of current products
- Responsible for the study of markets, analyzing the competition, development of new products, identification of new sales channels and managing purchases
- Solution of problems in coordination with the team
- Preparation of KPI's and sales forecasts
- Initiate the commercial relationship with new clients in Singapore (Tapas Club) and Dubai (Mina Holding) to export gourmet Spanish food products
- Successful coordination with customers in Singapore and Dubai, through knowledge of the business culture in these countries and how to do business internationally
- Design of the product selection and marketing strategy demonstrating the added value of the products offered in comparison with those handled by its competitors.
Business Transformation Manager
CHEF MARKET
Madrid
03.2015 - 03.2017
- Market analysis and strategic project management, through the SWOT analysis
- Management of the areas of losses and design of strategies to reverse them
- Coaching and training to the CEO in organizational and team management
- Personnel management, through capacity analysis and organizational chart design and task distribution
- Hiring new profiles required and training in the use of resources
- Development and elaboration of KPI's and development of the strategic plan, with the CEO
- Establish relationships of trust with the staff, thanks to the improvements introduced in economic management, thus stopping the loss of talent
- Fixed positioning in the French market and developing new export lines to other countries
- Direct contribution in the construction of a suitable working environment, through coordination and teamwork.
Chief Executive Officer
FINEST GROUP
Kabul
01.2012 - 01.2015
- Supervised all departments (commercial, financial, administration, marketing, human resources, logistics, operations, sales)
- Develop and execute the annual plans for the expansion of the business maintaining the success achieved
- Identify risks, foresee them, and implement measures to mitigate their impact
- Control and execution of the annual budget (the budget that managed / supervised was that of the entire company: about 24 million dollars)
- Development of strategies to ensure long-term economic viability
- Establishment of criteria and procedures for the selection of personnel, construction of teams and detect leadership among the personnel of the company
- Ensure the adequacy of the company's performance to comply with legal requirements
- Solve problems and new challenges at the organizational level
- Analysis and market forecasting.
Chief Commercial Officer
FINEST GROUP
Kabul
01.2011 - 01.2012
- We started with 130.000 $ in red (P&L) and achieved a 50.000$ first quarter net profit
- Diminished 90% of unknown shrink
- Successfully developed the change of the company's business culture from a family business mentality in which decisions were made by personal and tribal relationships to a more professional customer and profit business practice
- Applied and trained team on best practices of category management and space management
- Achieve change in the entire business structure, given that they did not have a division by departments with distribution of responsibilities and functions.
Customer and Competitor Insights Supervisor
The Sultan Center
Hawali
03.2007 - 12.2010
- Research and analysis of the competition, its promotional prices, commercial activities, compared to our company
- Management of client portfolio, through recommendations to superiors
- Coordination with purchasing, sales, financial and logistics departments
- Report to the Marketing Director
- Increase in customer retention by 15%, together with an increase in customer base by 10%
- Increase in the value to the customer loyalty system and the level of satisfaction, by taking care of details in the commercial relationship
- Achieve anticipation of the sales strategies of the competition, through the analysis performed by the team under direct supervision.
Education
MBA - Master's in Business Administration
MAASTRICHT UNIVERSITY
Netherlands 02.2009 - 04.2011
Bachelor of Science - Agricultural Engineering
Teshreen University
04.2001 -
Skills
- Analytical thinking
- Strategic and business vision, planning and implementation
- Management of the profit and loss statement
- Team leadership and orientation to achievements
- Innovation capacity and problem solving
- Knowledge management
- Assertive communication
- Space and category management
- Policy development
- Industry partnership development
- Public speaking
- Public Relations
Certification
- New winning supervisor HRD International 2007
- Essentials of Management The Sultan Center 2007
Languages
English
Native
Arabic
Native
Spanish
Fluent
Timeline
Business Transformation Director
Eventix Jordan
01.2024 - Current
Independent Consultant /Senior Project Manager
SOUTHCORE CHEMICALS & RAW MATERIALS, S.L
02.2021 - 12.2023
Lead consultant
FYR Escuela De Empresas
04.2020 - 01.2022
Business Development Manager
IFood Services Global Import & Export Products
02.2017 - 11.2019
Business Transformation Manager
CHEF MARKET
03.2015 - 03.2017
Chief Executive Officer
FINEST GROUP
01.2012 - 01.2015
Chief Commercial Officer
FINEST GROUP
01.2011 - 01.2012
MBA - Master's in Business Administration
MAASTRICHT UNIVERSITY
02.2009 - 04.2011
Customer and Competitor Insights Supervisor
The Sultan Center
03.2007 - 12.2010
Bachelor of Science - Agricultural Engineering
Teshreen University
04.2001 -
Additional Information
- Expert MS Project, PowerPoint, Word, Windows (7,8 & 10), Excel.
- Nationality Spanish
References
References available upon request.
Additional Information
- Expert MS Project, PowerPoint, Word, Windows (7,8 & 10), Excel.
- Nationality Spanish
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