Faisal Hakeem

- Mobile Team Lead Abwaab app

- Planning, Development and Launch of Mobile app from start to finish

• Orchestrated and oversaw development launch of more than 3 new products over 2 years.
• Directed full development lifecycle, including concept design, product roadmap, feature definitions and technical support.
• Distinguished product issues and gathered information on customer experiences.
• Hosted product demonstrations and promoted features to clients.
• Reviewed product development operations, including budgets, expenditures and research.
• Aligned activities by coordinating with marketing, operations and development teams.

• Led the implementation of warehouse management system software applications to enable centralized management of tasks.
• Coordinated internal projects, including defining scope, managing milestones and implementation.
• Designed and developed website for products showcase.
• Complete redesign of company branding and image to a more modern look.

• Product lifecycle and roadmap design for the technical team.
• Designed wireframes, UI, branding and product strategies.
• Hosted product demonstrations and promoted features to clients.
• Monitoring user feedback and analytics.
• Hire and training of development and design team.
• Audio production and content creation for website and mobile app.

• Managing and releasing Apple product launch content and marketing materials worldwide including designs and copy for Apple Stores and Apple.com
• Aided in design, testing, and development of an internal CMS used to manage worldwide product releases
• Quality assurance of all design content and copy in multiple languages
• Consulted on all Arabic content before its release due to infamous RTL issues with the Arabic language on the web.

• FatFractal is BaaS company (Backend as a Service)
• Promote the BaaS product to other developers and to get them to experiment with it and use it.
• Acting as a spokesperson, mediator and translator between the company and both its technical staff and outside developers.
• The end result is a strong community of developers that promote our services to other developers using word of mouth.

• Building and designing iOS app
• Creating marketing materials and designs for launch.

• Coordinated with development teams to launch a website built on Drupal.
• Designed and aided in development of mobile application.
• Monitored user journey on website and used analytics to suggest design and feature changes.
• Managed all CPC ad campaigns on social media.
• Aided in video production efforts including setup and post production during filming of recipes.