Dana Al-Barrishi
Amman
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. In addition to a vast experience in project development, team supervision and campaign enhancement.
Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Manager
Abdali Mall Company
Amman
10.2021 - Current
- Leading and managing the overall Marketing functions of the mall
- Enhancing corporate's image by organizing diverse marketing events, campaigns, and promotion programs
- Working closely with shop tenants and leasing team on joint promotions activities
- Developing and implementing annual marketing plan and strategy for the mall that is also in line with corporate's objectives
- Communicating with internal departments and external parties to ensure smooth execution and high level of quality on all marketing activities
- Implementing relevant marketing strategies and conducting customer segmentation through understanding market's trends and customers' needs
- Maintaining excellent relationship with both local and international media and communities to develop marketing and advertising plans
- Conducting general market research to keep up to date of trends and competitor's marketing movements
- Adopting and developing long term digital marketing strategies using digital technologies to create and maintain high levels of customer interaction
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Assistant Manager
Abdali Mall Company
Amman
07.2014 - 09.2021
- Developing and implementing annual marketing plan and strategy for the mall that is also in line with corporate objectives for the company
- Interpreting and utilizing market research in development and evaluation of all marketing activities
- Developing and implementing events and promotions with ATL and BTL marketing campaigns and brand strategies to achieve footfall and tenant's sales targets
- Developing marketing budget and maintaining efficient budget expenditure
- Managing external agencies to produce creative and compelling advertising, PR, social media, events, and promotional campaigns, using a combination of both traditional media and new technologies, which drive footfall to the mall
- Developing media buying strategy that targets desired demographics
- Communicating regularly with tenants to ensure retailers are fully aware of upcoming events and promotions, also encouraging their participation in mall events and promotions
- Established mall website and mobile application
- Assessing effectiveness of the mall website/app and implementing content improvements in addition to new features to meet online objectives
- Managing process of planning and implementing a digital marketing strategy in line with business and marketing objectives
- Dealing with all media enquiries, including crisis management situations
- Creating strong public relations programs that increases awareness of the mall, enhances its image, and promotes its marketing activities
- Responsibility for all marketing communications, including collateral produced to company and for tenants, consumers, local community, and partners
- Handling rental of promotional spaces and events
- Managing Gift Voucher program and any loyalty card programs
- Supporting the Marketing & Leasing Manager in delivering the planned strategy for both marketing and leasing departments
- Supporting the Marketing & Leasing Manager through the implementation of company development plans that provide opportunities for exposure to new project opportunities
- Overseeing and managing marketing team to conceptualize, activate and execute promotions and events.
Marketing Supervisor
TAJ Lifestyle Center
Amman
05.2012 - 06.2014
- Developing and implementing annual marketing plan and strategy for the mall
- Interpreting and utilizing the market research in the development and evaluation of all marketing activities
- Developing and implementing events and promotions with ATL, BTL and digital marketing campaigns and brand strategies to achieve the objectives
- Developing marketing budget and maintaining efficient expenditure
- Managing the external agencies to produce creative and compelling advertising, PR, social media, events, and promotional campaigns, using a combination of both traditional media and new technologies, which drive footfall to the mall
- Developing media buying strategy that targets desired demographics
- Communicating regularly with tenants to ensure retailers are fully aware of upcoming events and promotions
- Established mall website and mobile application
- Assessing the effectiveness of the mall website/app and implementing content improvements in addition to new features to meet online objectives
- Managing the process of planning and implementing a digital marketing strategy in line with the business and marketing objectives
- Dealing with all media Inquiries, including crisis management situations
- Creating strong public relations programs that increases awareness of the mall, enhances its image, and promotes its marketing activities
- Responsibility for all marketing communications, including collateral produced to company and for tenants, consumers, local community, and partners
- Managing Gift Voucher program and any loyalty card programs
- Supporting the Marketing Manager in delivering the planned strategy for both marketing and leasing departments
- Supporting the Marketing Manager through the implementation of company development plans that provide opportunities for exposure to new project opportunities.
Online Project Coordinator
Seagulls Media Services
Amman
09.2010 - 09.2011
- Designed Akleh.com website and mobile application
- Creating and editing content for the website
- Planning digital campaigns to promote the website
- Monitor website performance using Google Analytics
- Improve user experience of the website regularly
- Create strategies to grow subscriber base and website traffic
- Keep up to date with industry best practice and monitor competitor websites.
Marketing & Sales Executive
Al Sijill Magazine
Amman
01.2009 - 08.2010
- Organizing sales visits to sell advertising space in the monthly magazine while increasing subscription of the same
- Manage relationships throughout entire sales cycle, from initial contact to execution
- Work to meet personal monthly and annual revenue goals
- Keep up to date with current market trends and competition
- Attending trade exhibitions, conferences and meetings
- Reviewing sales performance
- Negotiating contracts and packages
- Encourage repeat business and long-term relationships.
Education
Bachelor of Arts - Business Management
Univerity of Jordan
Amman, Jordan2009
High School Diploma -
Jordan International School (JIS)
Amman, Jordan2005
Certification
Certified Digital Marketing Professional (CDMP), 2020
Digital marketing Institute
Fundamentals of Digital Marketing, 2019
Digital Marketing Seminar Training by Paul Smith, 2016
Ideas Corporate Communication
I-MEC International Marketing Expert Certification, 2014
IMC Research
Communications Skills, 2011
New York Institute of Technology (NYIT)
Business Etiquette, 2011
New York Institute of Technology (NYIT)
Time Management, 2010
New York Institute of Technology (NYIT)
Language Skills
Arabic: Mother tongue
English: Professional in speaking, writing, and reading
Timeline
Marketing Manager
Abdali Mall Company
10.2021 - Current
Marketing Assistant Manager
Abdali Mall Company
07.2014 - 09.2021
Marketing Supervisor
TAJ Lifestyle Center
05.2012 - 06.2014
Online Project Coordinator
Seagulls Media Services
09.2010 - 09.2011
Marketing & Sales Executive
Al Sijill Magazine
01.2009 - 08.2010
Bachelor of Arts - Business Management
Univerity of Jordan
High School Diploma -
Jordan International School (JIS)
Similar Profiles
Wissam Al-KurdiWissam Al-Kurdi
Sales associate and training VM at at Alshaya Group H&M Abdali Mall and CitySales associate and training VM at at Alshaya Group H&M Abdali Mall and City
Ahmad Wali SarhadiAhmad Wali Sarhadi
Outreach Coordinator at Ahmad Shah Abdali Transportation CompanyOutreach Coordinator at Ahmad Shah Abdali Transportation Company
Nour QatawiNour Qatawi
Patient Access Officer at Abdali HospitalPatient Access Officer at Abdali Hospital
DALIA AL SHARKAWIDALIA AL SHARKAWI
Senior Legal and Compliance Officer at Innovative Startups and SMEs Fund, PSCSenior Legal and Compliance Officer at Innovative Startups and SMEs Fund, PSC
Alaa Nemer HejazinAlaa Nemer Hejazin
Regional Supply Chain Specialist at International Committee of the Red Cross (ICRC)Regional Supply Chain Specialist at International Committee of the Red Cross (ICRC)