SAMEER AWAD
General Manager Sales
AMMAN
Summary
I am a seasoned professional with over 25 years of experience in business development, general management, Manufacturing, sales, and marketing across FMCG and Construction Materials industries. I have a proven track record of leading sales teams, driving market share growth, and enhancing customer satisfaction. My expertise gained from Europe, Africa, the GCC, and Jordan, where I have successfully implemented strategies to deliver measurable results and foster long-term client relationships.
Overview
41
41
years of professional experience
2
2
years of post-secondary education
8
8
Certifications
4
4
Languages
Work History
Commercial Head – Creative/Development (hybrid)
Luz Kabir Co Construction Materials Entrepreneurs
12.2024 - 08.2025
- Managed contracts, ensuring compliance, cost control, and performance optimization.
- Implemented cost-monitoring systems and provided strategic commercial advice to upper management.
- Led business development, market positioning, and sales strategies to achieve revenue targets.
- Conducted market analysis to identify trends and inform strategic decisions.
- Mentored teams, aligned operations with goals, and built strong client and stakeholder relationships.
- Established the company as a market leader in Angola's construction materials sector.
- Negotiated contracts with key clients, securing long-term partnerships, and driving consistent revenue growth. Increased sales by 10%.
- Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
Plant General Manager
Talia Tissue Paper Factory . Https://dnc-factory.com
08.2021 - 08.2022
- Oversaw end-to-end manufacturing operations, optimizing production, cost efficiency, and maintenance.
- Introduced innovative technical methods, reducing costs by $200/ton and securing partnerships with 40+ international raw material suppliers
- Managed import/export logistics, ensuring quality control and streamlining storage processes
- Led budgeting, sales, and marketing strategies, acquiring 215 new customers and increasing exports to 24% of target markets
- Represented the company at Dubai Food and Beverage Exhibitions, driving growth and reporting directly to the Group Owner
Country Sales & Marketing Director
Sayegh Group, National Paints
11.2017 - 12.2018
- Increased revenue by 60% through market expansion, restructuring, and securing 11 tenders with ministries and consulting offices
- Delivered 40 projects within 4 months, meeting the needs of 280+ clients with precision
- Spearheaded marketing campaigns, participating in 25 conferences and seminars, and achieving a 150% increase in lead generation
- Surpassed revenue targets by 19% in 6 months, boosted export sales by 30%, and contributed to $3.5M in monthly revenue
- Acquired 90+ new accounts, achieving over 60% sales growth and consistently exceeding revenue goals by 18%
Director of Sales & Marketing
Orestiada Trade Co. - Green Cola
09.2016 - 09.2017
- Successfully launched Green Cola in Europe, demonstrating strong project management and problem-solving skills
- Managed 970 accounts, improving customer satisfaction by 25% through enhanced service initiatives
- Acquired 200+ new accounts in 50 days, driving over 90% sales growth among retailers
- Led a 25-member sales team, maintained PR agency relationships, and negotiated contracts with distributors
- Represented the company at trade shows and implemented 15 loyalty programs, boosting customer engagement and retention
Director of Sales & Marketing (Local - Regional)
Siniora Industrial Foods - Khuzama Co.
07.2010 - 08.2016
- Maintained monthly sales of 3M units, achieving 30% annual sales growth and 95% cash transactions
- Saved 30% in payroll and benefits costs through strategic negotiations
- Launched 6 private brands, securing 7% additional market share locally and regionally
- Expanded retailer and wholesaler network from 500 to 2,100, partnering with 70+ malls
- Revitalized corporate image through logo redesign and executed 120+ taste campaigns, growing the customer base to 3,000+ outlets
- Consistently exceeded sales goals, led impactful sales presentations, and improved operational efficiency by 10%
International Sales & Marketing Manager
Rigo - Italian Factory, Almulhim & Alhares Co.
03.2010 - 07.2010
- Contracted with 5 exclusive agents, increasing market presence by 150%
- Achieved 40% regional market penetration within 2 months through strategic travel and product positioning
- Developed and executed marketing plans and budgets, leading a team of 9 professionals
- Improved customer satisfaction from 81% to 95% by proactively addressing feedback
- Acquired 4 exclusive agents in the GCC region within 2 months through effective sales strategies
Plant General Manager
Shams Co. LTD
09.2005 - 02.2010
- Managed a manufacturing facility with 10 converting machines and a 4-ton/day capacity
- Oversaw a $300K budget project, delivering all goals on time
- Developed and executed marketing and sales plans, defining a 5-year growth strategy
- Led quarterly audits with a $180K budget and maintained relationships with 400+ clients monthly
- Achieved 30% sales growth, secured 70% bulk sales locally, and established import/export channels covering 30% of European distribution
- Created top label designs and managed sales, marketing, tenders, and distribution
Area Manager
Arabian Danish Paints Co. (DYRUP Paints Factory)
04.2001 - 07.2005
- Increased sales from 5M to 30M with 95% cash transactions and expanded the dealer network from 13 to 75
- Optimized inventory management by 58%, ensuring 100% on-time deliveries and reducing credit risks to 10%
- Conducted monthly presentations, seminars, and technical training, driving a 75% revenue increase
- Achieved 90% customer satisfaction through policy proposals and sold 55 tinting machines
- Recognized with multiple Best Performance Manager awards over four years
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
Head- Sales & Marketing Manager
Arabic Ceramic Industrial & Zakarni (2 Factories)
12.1999 - 02.2001
- Increased sales by 40% through effective marketing and sales strategies
- Consistently met monthly targets via strategic planning and execution
- Won 4 government tenders and secured 150+ commercial projects
- Expanded the distribution network by adding 140 new wholesale and retail outlets
- Improved customer satisfaction through targeted initiatives
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
Sales Engineer
Energy-Saving System Co. (ESSCO) - Insulations Factory
02.1987 - 08.1990
- Oversaw production of 5 densities of extruded polystyrene insulations at 300 m³/day
- Managed construction materials, including tiles and marble, and increased the customer base by 45% within the first month
- Built relationships with 360+ construction company owners, securing 15 major government tenders in 60 days
- Consistently exceeded sales goals by 35% between 1987 and 1990
- Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
Real-estate Manager (Night shift)
Black Gold Real Estate
08.1985 - 08.1990
- Supervised administrative and maintenance tasks, ensuring seamless operations
- Expert in facility management (FM), optimizing building functionality and reducing operational costs
- Implemented effective FM strategies to meet client property needs and enhance satisfaction
- Created customized reports for clients on property performance, market trends, and investment opportunities, supporting informed decision-making processes. Managed over 50 customer calls per day
- Created customized reports for clients on property performance, market trends, and investment opportunities, supporting informed decision-making processes.
- Mentored junior team members on industry best practices while fostering a supportive learning environment within the workplace.
Human Resources Manager
Jassem Transportation Co.
02.1986 - 01.1987
- Managed HR operations for 35 employees, including hiring, terminations, salary administration, and overtime
- Ensured compliance with attendance policies, handled passport renewals, and managed vacation and sick leave schedules
- Delivered efficient HR services to 1,800 employees, maintaining accuracy and timeliness under pressure
- Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
- Monitored and handled employee claims involving performance-based and harassment incidents.
Public Relations & Purchasing Manager
Kuwait Constructions & Al-Gharabali
11.1984 - 02.1986
- Managed company contracts, tender withdrawals, and official meetings for major projects
- Conducted site visits, delivered daily progress reports, and ensured timely collection of dues
- Resolved daily issues and procured missing construction materials efficiently for all sites
- Achieved 100% savings on procurement costs through strategic negotiation and communication
- Supervised construction completion, ensuring quality and on-time project delivery
- Managed supplier relationships to ensure timely delivery of products and services.
- Achieved cost savings by negotiating contracts and pricing with suppliers.
Education
Diploma - Architecture Engineering
Arab Community College
Amman, Jordan 06.1982 - 08.1984
Skills
Business Development
Certification
Bridgestone Organization - Harrison Assessment Greatest Strengths, 2024, 91.2%
Additional Information
Hold European Permanent Residency (Bulgaria)., Possess valid Omani and Jordanian Driver’s Licenses., Jordanian Nationality.
Timeline
Commercial Head – Creative/Development (hybrid)
Luz Kabir Co Construction Materials Entrepreneurs
12.2024 - 08.2025
Plant General Manager
Talia Tissue Paper Factory . Https://dnc-factory.com
08.2021 - 08.2022
Country Sales & Marketing Director
Sayegh Group, National Paints
11.2017 - 12.2018
Director of Sales & Marketing
Orestiada Trade Co. - Green Cola
09.2016 - 09.2017
Director of Sales & Marketing (Local - Regional)
Siniora Industrial Foods - Khuzama Co.
07.2010 - 08.2016
International Sales & Marketing Manager
Rigo - Italian Factory, Almulhim & Alhares Co.
03.2010 - 07.2010
Plant General Manager
Shams Co. LTD
09.2005 - 02.2010
Area Manager
Arabian Danish Paints Co. (DYRUP Paints Factory)
04.2001 - 07.2005
Head- Sales & Marketing Manager
Arabic Ceramic Industrial & Zakarni (2 Factories)
12.1999 - 02.2001
Sales Engineer
Energy-Saving System Co. (ESSCO) - Insulations Factory
02.1987 - 08.1990
Human Resources Manager
Jassem Transportation Co.
02.1986 - 01.1987
Real-estate Manager (Night shift)
Black Gold Real Estate
08.1985 - 08.1990
Public Relations & Purchasing Manager
Kuwait Constructions & Al-Gharabali
11.1984 - 02.1986
Diploma - Architecture Engineering
Arab Community College
06.1982 - 08.1984
Similar Profiles
Anne ZanottoAnne Zanotto
B/Luz - Baptista Luz Advogados Data Analyst at B/Luz - Baptista Luz AdvogadosB/Luz - Baptista Luz Advogados Data Analyst at B/Luz - Baptista Luz Advogados
Sahr MbayoSahr Mbayo
Inventory Control/Shipping &Receiving Specialist at Carlisle Construction Materials CompanyInventory Control/Shipping &Receiving Specialist at Carlisle Construction Materials Company
Diego SantelisDiego Santelis
Operator at Metal Construction MaterialsOperator at Metal Construction Materials
Yousef EnbehYousef Enbeh
CEO at TradePro Company, UAECEO at TradePro Company, UAE
Zaid ShehadehZaid Shehadeh
B1 Mechanic at Jordan Aeronautical System Company (JAC)B1 Mechanic at Jordan Aeronautical System Company (JAC)