SAMEER AWAD
General Manager Sales
AMMAN
Summary
I am a seasoned professional with over 25 years of experience in business development, general management, Manufacturing, sales, and marketing across FMCG and Construction Materials industries. I have a proven track record of leading sales teams, driving market share growth, and enhancing customer satisfaction. My expertise gained from Europe, Africa, the GCC, and Jordan, where I have successfully implemented strategies to deliver measurable results and foster long-term client relationships.
Overview
41
41
years of professional experience
2
2
years of post-secondary education
8
8
Certifications
4
4
Languages
Work History
Commercial Head – Creative/Development (hybrid)
Luz Kabir Co Construction Materials Entrepreneurs
12.2024 - 08.2025
- Managed contracts, ensuring compliance, cost control, and performance optimization.
- Implemented cost-monitoring systems and provided strategic commercial advice to upper management.
- Led business development, market positioning, and sales strategies to achieve revenue targets.
- Conducted market analysis to identify trends and inform strategic decisions.
- Mentored teams, aligned operations with goals, and built strong client and stakeholder relationships.
- Established the company as a market leader in Angola's construction materials sector.
- Negotiated contracts with key clients, securing long-term partnerships, and driving consistent revenue growth. Increased sales by 10%.
- Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
Plant General Manager
Talia Tissue Paper Factory . Https://dnc-factory.com
08.2021 - 08.2022
- Oversaw end-to-end manufacturing operations, optimizing production, cost efficiency, and maintenance.
- Introduced innovative technical methods, reducing costs by $200/ton and securing partnerships with 40+ international raw material suppliers
- Managed import/export logistics, ensuring quality control and streamlining storage processes
- Led budgeting, sales, and marketing strategies, acquiring 215 new customers and increasing exports to 24% of target markets
- Represented the company at Dubai Food and Beverage Exhibitions, driving growth and reporting directly to the Group Owner
Country Sales & Marketing Director
Sayegh Group, National Paints
11.2017 - 12.2018
- Increased revenue by 60% through market expansion, restructuring, and securing 11 tenders with ministries and consulting offices
- Delivered 40 projects within 4 months, meeting the needs of 280+ clients with precision
- Spearheaded marketing campaigns, participating in 25 conferences and seminars, and achieving a 150% increase in lead generation
- Surpassed revenue targets by 19% in 6 months, boosted export sales by 30%, and contributed to $3.5M in monthly revenue
- Acquired 90+ new accounts, achieving over 60% sales growth and consistently exceeding revenue goals by 18%
Director of Sales & Marketing
Orestiada Trade Co. - Green Cola
09.2016 - 09.2017
- Successfully launched Green Cola in Europe, demonstrating strong project management and problem-solving skills
- Managed 970 accounts, improving customer satisfaction by 25% through enhanced service initiatives
- Acquired 200+ new accounts in 50 days, driving over 90% sales growth among retailers
- Led a 25-member sales team, maintained PR agency relationships, and negotiated contracts with distributors
- Represented the company at trade shows and implemented 15 loyalty programs, boosting customer engagement and retention
Director of Sales & Marketing (Local - Regional)
Siniora Industrial Foods - Khuzama Co.
07.2010 - 08.2016
- Maintained monthly sales of 3M units, achieving 30% annual sales growth and 95% cash transactions
- Saved 30% in payroll and benefits costs through strategic negotiations
- Launched 6 private brands, securing 7% additional market share locally and regionally
- Expanded retailer and wholesaler network from 500 to 2,100, partnering with 70+ malls
- Revitalized corporate image through logo redesign and executed 120+ taste campaigns, growing the customer base to 3,000+ outlets
- Consistently exceeded sales goals, led impactful sales presentations, and improved operational efficiency by 10%
International Sales & Marketing Manager
Rigo - Italian Factory, Almulhim & Alhares Co.
03.2010 - 07.2010
- Contracted with 5 exclusive agents, increasing market presence by 150%
- Achieved 40% regional market penetration within 2 months through strategic travel and product positioning
- Developed and executed marketing plans and budgets, leading a team of 9 professionals
- Improved customer satisfaction from 81% to 95% by proactively addressing feedback
- Acquired 4 exclusive agents in the GCC region within 2 months through effective sales strategies
Plant General Manager
Shams Co. LTD
09.2005 - 02.2010
- Managed a manufacturing facility with 10 converting machines and a 4-ton/day capacity
- Oversaw a $300K budget project, delivering all goals on time
- Developed and executed marketing and sales plans, defining a 5-year growth strategy
- Led quarterly audits with a $180K budget and maintained relationships with 400+ clients monthly
- Achieved 30% sales growth, secured 70% bulk sales locally, and established import/export channels covering 30% of European distribution
- Created top label designs and managed sales, marketing, tenders, and distribution
Area Manager
Arabian Danish Paints Co. (DYRUP Paints Factory)
04.2001 - 07.2005
- Increased sales from 5M to 30M with 95% cash transactions and expanded the dealer network from 13 to 75
- Optimized inventory management by 58%, ensuring 100% on-time deliveries and reducing credit risks to 10%
- Conducted monthly presentations, seminars, and technical training, driving a 75% revenue increase
- Achieved 90% customer satisfaction through policy proposals and sold 55 tinting machines
- Recognized with multiple Best Performance Manager awards over four years
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
Head- Sales & Marketing Manager
Arabic Ceramic Industrial & Zakarni (2 Factories)
12.1999 - 02.2001
- Increased sales by 40% through effective marketing and sales strategies
- Consistently met monthly targets via strategic planning and execution
- Won 4 government tenders and secured 150+ commercial projects
- Expanded the distribution network by adding 140 new wholesale and retail outlets
- Improved customer satisfaction through targeted initiatives
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
Sales Engineer
Energy-Saving System Co. (ESSCO) - Insulations Factory
02.1987 - 08.1990
- Oversaw production of 5 densities of extruded polystyrene insulations at 300 m³/day
- Managed construction materials, including tiles and marble, and increased the customer base by 45% within the first month
- Built relationships with 360+ construction company owners, securing 15 major government tenders in 60 days
- Consistently exceeded sales goals by 35% between 1987 and 1990
- Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
Real-estate Manager (Night shift)
Black Gold Real Estate
08.1985 - 08.1990
- Supervised administrative and maintenance tasks, ensuring seamless operations
- Expert in facility management (FM), optimizing building functionality and reducing operational costs
- Implemented effective FM strategies to meet client property needs and enhance satisfaction
- Created customized reports for clients on property performance, market trends, and investment opportunities, supporting informed decision-making processes. Managed over 50 customer calls per day
- Created customized reports for clients on property performance, market trends, and investment opportunities, supporting informed decision-making processes.
- Mentored junior team members on industry best practices while fostering a supportive learning environment within the workplace.
Human Resources Manager
Jassem Transportation Co.
02.1986 - 01.1987
- Managed HR operations for 35 employees, including hiring, terminations, salary administration, and overtime
- Ensured compliance with attendance policies, handled passport renewals, and managed vacation and sick leave schedules
- Delivered efficient HR services to 1,800 employees, maintaining accuracy and timeliness under pressure
- Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
- Monitored and handled employee claims involving performance-based and harassment incidents.
Public Relations & Purchasing Manager
Kuwait Constructions & Al-Gharabali
11.1984 - 02.1986
- Managed company contracts, tender withdrawals, and official meetings for major projects
- Conducted site visits, delivered daily progress reports, and ensured timely collection of dues
- Resolved daily issues and procured missing construction materials efficiently for all sites
- Achieved 100% savings on procurement costs through strategic negotiation and communication
- Supervised construction completion, ensuring quality and on-time project delivery
- Managed supplier relationships to ensure timely delivery of products and services.
- Achieved cost savings by negotiating contracts and pricing with suppliers.
Education
Diploma - Architecture Engineering
Arab Community College
Amman, Jordan 06.1982 - 08.1984
Skills
Business Development
Certification
Bridgestone Organization - Harrison Assessment Greatest Strengths, 2024, 91.2%
Additional Information
Hold European Permanent Residency (Bulgaria)., Possess valid Omani and Jordanian Driver’s Licenses., Jordanian Nationality.
Timeline
Commercial Head – Creative/Development (hybrid)
Luz Kabir Co Construction Materials Entrepreneurs
12.2024 - 08.2025
Plant General Manager
Talia Tissue Paper Factory . Https://dnc-factory.com
08.2021 - 08.2022
Country Sales & Marketing Director
Sayegh Group, National Paints
11.2017 - 12.2018
Director of Sales & Marketing
Orestiada Trade Co. - Green Cola
09.2016 - 09.2017
Director of Sales & Marketing (Local - Regional)
Siniora Industrial Foods - Khuzama Co.
07.2010 - 08.2016
International Sales & Marketing Manager
Rigo - Italian Factory, Almulhim & Alhares Co.
03.2010 - 07.2010
Plant General Manager
Shams Co. LTD
09.2005 - 02.2010
Area Manager
Arabian Danish Paints Co. (DYRUP Paints Factory)
04.2001 - 07.2005
Head- Sales & Marketing Manager
Arabic Ceramic Industrial & Zakarni (2 Factories)
12.1999 - 02.2001
Sales Engineer
Energy-Saving System Co. (ESSCO) - Insulations Factory
02.1987 - 08.1990
Human Resources Manager
Jassem Transportation Co.
02.1986 - 01.1987
Real-estate Manager (Night shift)
Black Gold Real Estate
08.1985 - 08.1990
Public Relations & Purchasing Manager
Kuwait Constructions & Al-Gharabali
11.1984 - 02.1986
Diploma - Architecture Engineering
Arab Community College
06.1982 - 08.1984
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