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Bushra Jaber
Amman
Summary
Dynamic and results-oriented Head of Growth with over 9 years of experience leading high-impact, full-funnel digital marketing and growth initiatives across SEO, ASO, SEM, paid acquisition, and product optimization. Successfully scaled a complex digital platform to over 1 million daily users, securing the #1 market position in the MENA region and ranking among the top 15 globally. Expertise in leveraging advanced data analytics tools such as GA4, Looker Studio, and Tableau to inform strategic decisions, optimize conversion funnels, and drive substantial revenue growth. A unique combination of a BSc in Pharmacy and an MSc in Digital Marketing enables the delivery of strategic, measurable, and impactful campaigns across diverse markets while enhancing operational efficiency and performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Growth
ALTIBBI
01.2024 - Current
- Defined and owned the strategic Product Growth roadmap for core monetization funnels, reporting directly to the C-suite on LTV, Retention, and Unit Economics.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Architected and implemented Algorithmic Optimization strategies across paid media, leveraging LTV models to cut Customer Acquisition Cost (CAC) by 73% and achieve a multi-channel 25:1 ROAS.
- Directed the User Lifecycle and Retention strategy by integrating CleverTap and advanced analytics to mitigate churn, refine segmentation, and boost long-term conversion rates by 80% (from 15% to 27%).
- Led the Conversion Rate Optimization (CRO) product roadmap for key platform features, boosting consultation conversion by 44% and chat-to-subscription conversion by 31% via rigorous A/B testing.
- Launched and managed specialized acquisition channels, including Affiliate Marketing, YouTube Optimization, and AI SEO for LLMs, ensuring platform visibility and compliance in emerging search modalities.
- Executed strategic partnerships with major pharmaceutical brands (e.g., Pfizer, Sanofi, Eli Lilly), Insurance entities and government bodies (Ministries of Health) to deploy compliant, large-scale campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Senior SEO Manager
Altibbi
01.2021 - 12.2023
- Improved website visibility through development and implementation of SEO strategies.
- Developed and executed a content strategy that delivered over 218 million annual users organically by targeting high-intent user searches.
- Grew domain authority by 20 points (from 70 to 90) through scalable link-building and advanced technical SEO, resulting in a 300% increase in Arabic content visibility.
- Improved organic app installs by leading continuous ASO experimentation and localized metadata, maintaining strong visibility amidst market shifts.
- Built and managed SEO performance dashboards using GA4 and Looker Studio to monitor keyword trends, indexing issues, and funnel drop-offs.
- Devised effective link-building campaigns to increase website authority and visibility.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted market research and competitor analysis to inform search marketing strategies.
Content Manager & SEO Specialist; SEO Executive & Chief Content Officer; Content QC
Altibbi
01.2015 - 12.2020
- Progressed through roles of increasing responsibility, leading a team of writers and editors to produce optimized content with medical accuracy.
- Conducted large-scale SEO audits and implemented structured data across more than 1 million pages, contributing to a 27% improvement in organic search performance.
- Enhanced telehealth landing pages with CRO-focused elements to drive higher teleconsultation bookings.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Developed strategies to optimize website content for search engine visibility.
- Conducted regular content audits to identify gaps and redundancies of content.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Digital Marketing Lecturer
SAE Institute
04.2020 - 09.2020
- Delivered SEO, SEM, and content marketing training in a UNICEF-funded program for refugee skill development.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Utilized distance learning technology to instruct students remotely.
Education
Master of Science - Digital Marketing
University of Liverpool
UK06-2026
Professional Diploma - Digital Marketing
German Jordanian University
JO01.2016
Bachelor of Science - Pharmacy
Jordan University
JO01.2013
Skills
- Growth Strategy and Execution
- SEO, ASO, GEO
- Content Strategy
- Retention
- Strategy & Leadership
- Budget Management
- Campaign Localization & Compliance (MENA)
- Pharma-Integrated Media Strategy
- Marketing automation
- Data-driven decision making
- Sales funnel management
- Customer acquisition strategies
- Search engine optimization
- Affiliate marketing
- Performance marketing
- Referral program creation
- Competitor analysis
Accomplishments
Market & User Growth:
Spearheaded a 195% surge in organic traffic, scaling the platform to 218M annual users and cementing its position as the #1 digital health platform in MENA.
Cost Efficiency:
Delivered substantial operational efficiency by reducing Customer Acquisition Cost (CAC) by 73%, maximizing ROI across channels.
Conversion Optimization:
Boosted user-to-consultation conversion rates by 44% through data-driven CRO initiatives, funnel redesign, and close partnership with product teams.
ROI & Leadership:
Managed $100K+ monthly media budgets and directed a 20+ member cross-functional growth team, driving cohesive strategy, performance excellence, and sustainable scale.
Certification
- Growth Marketing (Reforge)
- Google Analytics 4 (Google Digital Academy)
- Prompt Engineering for Developers (DeepLearning.AI)
- Apple Search Ads (Apple)
- Digital Media Buying & Planning (IMFND)
Software
Meta Ads
Apple Search Ads
GA4 (Google Analytics 4)
Looker Studio
Firebase
Google search console
SQL - Redash
Tableau
CleverTap
WhatsApp Business API tools
SEMrush
Ahrefs
Hotjar
Google Tag Manager
Screaming Frog
Snapchat Ads Manager
Asana
Slack
Timeline
Head of Growth
ALTIBBI
01.2024 - Current
Senior SEO Manager
Altibbi
01.2021 - 12.2023
Digital Marketing Lecturer
SAE Institute
04.2020 - 09.2020
Content Manager & SEO Specialist; SEO Executive & Chief Content Officer; Content QC
Altibbi
01.2015 - 12.2020
Professional Diploma - Digital Marketing
German Jordanian University
Master of Science - Digital Marketing
University of Liverpool
Bachelor of Science - Pharmacy
Jordan University
KEY ACHIEVEMENTS
- Market & User Scaling:
Engineered 195% organic traffic growth, scaling the platform to 218M annual users and reinforcing its position as the #1 digital health platform in MENA. - Cost Efficiency:
Drove major profitability gains by reducing Customer Acquisition Cost (CAC) by 73%, maximizing channel efficiency and resource allocation. - Conversion Optimization:
Improved user-to-consultation conversion by 44% through data-driven CRO initiatives, funnel optimization, and close alignment with product teams. - ROI & Leadership:
Managed $100K+ in monthly media budgets and directed members cross-functional growth team, delivering coordinated execution and high-ROI performance.