BATER ABAZA
Amman
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development and management, team supervision, global partnership, influencers, PR filming projects and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Marketing Manager
INGOT Brokers
07.2022 - Current
- Boosting brand awareness and generating leads while managing internal and external marketing campaigns and programs.
- Creating company brand messaging, collateral materials, customer events and seminars, promotional strategies and product commercialization.
- Directing global partnerships and ambassadors program
- Managing workflow between staff, coordinating documents, planning and creative material distribution.
- Utilizing market trends and target audience statistics to effectively and appropriately market products while maintaining compliance.
- Developing all channels of communication strategy regarding branding and long-term positioning
- Continually maintaining and improving company's reputation and positive image in markets served.
- Overseeing preparation of marketing copy, images, videos, emails and other collateral.
- Developing guidelines that define our company’s voice both online and offline including terminology and slogans.
- Gathering feedback from sales team and analyze consumer behavior to define positioning and craft differentiation strategy using different tools
Sports Marketing Manager
Red Bull
01.2021 - 06.2022
- Planning, executing, and reporting 360 marketing campaigns including Digital, Social and Traditional Media, POS material, OOH, Content Creation and print advertising all in alignment with international PMO guidelines and standards.
- Managing the influencers, celebrities and influencers program including acquiring new talents, Contracts, ensuring top performance, training for content creation on multiple SM platforms, activating, maintaining positive partnership and reporting.
- Leading teams of 50-200 members to ensure strongly executed projects.
- Developing, submitting, and negotiating high-quality partnership proposals.
- Directing events with 5k to +25k attendees from initiation to closure.
- Planning online events on local and regional level using virtual online studio streaming across social media and streaming platforms.
- Building annual business plans for sports, e-sports and athletes.
Sports and Events Marketing Specialist
Red Bull
01.2015 - 12.2020
- Managing sports and events marketing program (Athletes Portfolio, Sports Projects, Events, E-Sports)
- Executing online gaming events on local and regional level using virtual online studio streaming across social media and streaming platforms
- Managing the sports athletes, influencers and celebrities program
- Contributed in recovery plan to deal with lockdown restrictions
- Preparing events safety, security, and continuity plans
- Developing, submitting, and negotiating high-quality sponsorship proposals, and reports in coordination with various departments.
Education
Bachelor's Degree - Finance
University of Jordan
Secondary Education Certificate IT Stream - undefined
Prince Hamzah Bin Al Hussein School
Skills
- Marketing Plan Development
- Campaign management
- Strategic planning
- Corporate Communications
- Budgeting and Allocation
- Public and Media Relations
- Story development and brand management
- Relationship building and retention
- Events Marketing & Management
- Sponsorship Development
- Brand Strategy
Websites
Timeline
Marketing Manager
INGOT Brokers
07.2022 - Current
Sports Marketing Manager
Red Bull
01.2021 - 06.2022
Sports and Events Marketing Specialist
Red Bull
01.2015 - 12.2020
Bachelor's Degree - Finance
University of Jordan
Secondary Education Certificate IT Stream - undefined
Prince Hamzah Bin Al Hussein School
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